What are Mission Vision & Core Values of Nexstar Media Group Company?

The Nexstar Media Group mission statement acts as a compass, guiding the company's actions. It emphasizes content creation and distribution across news, sports, and entertainment. This commitment aims to inform, entertain, engage, and inspire a broad audience.

The primary target audience is the millions of viewers who consume Nexstar Media Group's programming daily. The company's reach is extensive, covering approximately 70% of U.S. television households through its network of over 200 stations. This broad market scope is a key element of their Nexstar Strategy.

The mission highlights two primary value propositions: providing trusted content and delivering value to business partners. The company's success hinges on its ability to create compelling content and maintain strong relationships. This dual focus is central to Nexstar's long-term vision for the future.

NewsNation's expansion to 24/7 news programming in 2024 exemplifies the commitment to trusted news. The increased sports content on The CW and partnerships like the one with the Texas Rangers show the commitment to entertainment. These efforts exemplify Nexstar Media Group's strategic objectives.

Nexstar's community involvement, such as the "Project Roadblock" initiative and fundraising for the Red Cross, demonstrates its commitment to community service. These actions and the company's focus on business partners reflect Nexstar Media Group's corporate social responsibility.

The mission statement directly influences Nexstar's business operations. It guides content creation, partnership strategies, and community engagement. This overall approach is a reflection of Nexstar's long-term vision for the future and How does Nexstar communicate its values.

The core of Nexstar's vision involves achieving sustained growth and expanding its reach. This includes organic growth within its existing markets and strategic acquisitions to broaden its portfolio. The company's consistent financial performance, with a record $1.2 billion in Adjusted Free Cash Flow in 2024, provides a solid foundation for pursuing these ambitious goals.

Nexstar's vision is closely tied to digital transformation and innovation. The company is actively investing in digital platforms and technologies, such as ATSC 3.0, to disrupt the industry and enhance content delivery. For instance, NewsNation's streaming service, with 2.7 million registered users and a projected $85 million in direct streaming revenue for 2024, showcases this commitment.

A key component of Nexstar's vision is achieving market leadership and enhancing profitability. This is evident in its efforts to make The CW Network profitable by 2026. The company aims to lead in local television broadcasting and expand its influence in national network and digital media, ensuring financial success and market dominance.

Nexstar's vision includes strategic acquisitions and the successful integration of new assets. The acquisition of The CW Network in 2022 is a prime example of this strategy. The company focuses on integrating these acquisitions to drive synergies and achieve its financial goals, such as the projected profitability of The CW by 2026.

Nexstar's vision emphasizes content diversification and audience engagement across multiple platforms. This involves creating compelling content for both traditional and digital platforms to reach a wider audience. The company's focus on diverse content is crucial for attracting viewers and advertisers, driving revenue growth.

The vision of Nexstar Company also encompasses adaptability and resilience in the face of industry challenges. This includes navigating fluctuations in advertising revenue, such as the decline in political advertising in non-election years. The company's ability to adapt and maintain strong financial performance, as evidenced by its 2024 revenue of $5.4 billion, is a testament to its strategic vision.

Nexstar's dedication to localism is a cornerstone of its strategy, directly stemming from its mission to inform and engage communities. This commitment is demonstrated through its extensive local news and content production, which is a significant part of the company's value proposition. This focus allows Nexstar to remain the largest local television broadcasting group, with more than 200 stations reaching 70% of U.S. households.

The acquisition of The CW Network in September 2022 exemplifies Nexstar's strategic vision for growth and expansion. The goal to achieve profitability by 2026 demonstrates a commitment to improving network performance and increasing its national reach. In Q4 2024, Nexstar reduced year-over-year losses at The CW by $7 million, showing progress towards this strategic objective.

Nexstar's embrace of technological advancements, such as ATSC 3.0 (NextGen TV), highlights its value of innovation and its forward-thinking approach. This technology is seen as a key driver for future growth, enabling new services and enhanced content delivery. The joint venture with EdgeBeam Wireless in January 2025 underscores this commitment to innovation.

Nexstar's capital allocation strategy reflects its commitment to delivering exceptional value to its stakeholders. In 2024, the company generated $1.2 billion of Adjusted Free Cash Flow and returned $820 million to shareholders. This includes a 10% increase in the quarterly cash dividend to $1.86 per share in 2025, demonstrating a disciplined approach to growth and integrity.

Perry A. Sook, Founder, Chairman, and CEO of Nexstar, consistently emphasizes the alignment between the company's strategic decisions and its core mission and vision. His statements underscore how Nexstar uses its scale to drive strong operating results and cash flow. This focus is evident in the company's preparations for the 2026 political cycle and its pursuit of deregulation.

Nexstar's strategic objectives are deeply rooted in its mission, vision, and core values, shaping its approach to the media landscape. These objectives include expanding local programming, improving network profitability, and leveraging technological advancements. The Marketing Strategy of Nexstar Media Group further illustrates how these objectives are translated into actionable plans.

Nexstar Media Group communicates its mission and vision to all stakeholders through various channels. This ensures transparency and alignment across the organization and with external partners.

Investor presentations and annual reports, like the 2024 Annual Report, showcase how financial performance aligns with long-term goals. The corporate website prominently features the mission, values, and core principles, making them accessible to all.

The Growth Strategy of Nexstar Media Group is clearly reflected in its actions. Several examples highlight how Nexstar's core values are put into practice through specific initiatives and operational decisions.

Acquisition of WBNX-TV in Cleveland in January 2025, becoming a CW affiliate in September 2025, demonstrates 'Growth' and strategic market expansion. Continuous expansion of sports programming on The CW and local stations, such as the partnership with the Texas Rangers in 2024, exemplifies 'High-quality Programming'.

Nexstar's commitment to financial stewardship and shareholder value is evident through its capital allocation strategies. The company's focus on cost management and streamlining operations underscores the principle of delivering 'exceptional value to our business partners' and maintaining financial health.

Cost management is projected to generate savings in the low to mid 8-figure range in 2025. The company consistently returns capital to shareholders, with $820 million in 2024 through dividends and share repurchases, and a 10% increase in quarterly dividends in 2025.

While specific formal programs are not explicitly detailed, the consistent messaging from leadership and alignment of strategic initiatives suggest an integrated approach to embedding the company's values. The voluntary employee retention rate of approximately 80% as of December 31, 2024, indicates a positive internal culture.

A culture of community engagement and professional excellence, as highlighted in their sustainability report, reinforces these values among the over 13,000 employees. This positive internal culture likely resonates with the company's stated values.