What are Mission Vision & Core Values of United Bank Company?

The Brief History of United Bank provides context for understanding the mission. United Bank's mission statement is a comprehensive declaration of its purpose. It emphasizes a dedication to service across multiple dimensions.

The mission explicitly targets four key stakeholder groups: employees, customers, shareholders, and communities. This broad scope indicates a holistic approach to value creation. This approach extends beyond purely financial objectives, highlighting a commitment to all involved.

The mission strongly emphasizes a customer-centric approach. United Bank aims to provide personalized service and tailored financial solutions. This focus fosters long-term relationships and customer satisfaction.

United Bank serves individuals and businesses through commercial and retail banking, as well as wealth management and trust services. Its market scope includes over 240 offices across several states. This extensive reach allows for a wide impact.

The mission is reflected in business operations through a focus on community banking. Local decision-making enables customized solutions for customers. For example, United Bank was recognized as a 'Best Company to Work for by U.S. News & World Report for 2024-2025.'

United Bank's commitment to shareholders is demonstrated through consistent dividend increases. The bank has increased dividends for 51 consecutive years, showcasing dedication to shareholder value. In 2024, the dividend increased from $1.45 to $1.48.

The United Bank Company vision statement is clearly future-oriented. It sets a specific, measurable goal: to be among the top performers within the 50 largest U.S. banks. This focus on performance indicates a strong emphasis on financial metrics and operational efficiency.

The scope of United Bank's vision is significant, targeting market leadership within a defined segment. While not explicitly global, the emphasis on being "highest performing" implies a commitment to competitive strength and sustained growth. This vision translates into specific strategic objectives aimed at enhancing profitability and market share.

Based on current performance, the vision appears both aspirational and achievable. United Bankshares, Inc. reported approximately $33 billion in consolidated assets as of March 31, 2025, positioning it as the 41st largest banking company in the U.S. by market capitalization. The company's trajectory suggests a clear path toward realizing its vision.

The bank's financial performance in 2024, with an increase in earnings per share from $2.71 to $2.75 and a Return on Assets of 1.26% (outperforming the peer median of 0.94%), demonstrates its commitment to operational excellence. These indicators are crucial in assessing the bank's progress towards its long-term goals.

Strategic acquisitions, such as the 34th acquisition of Atlanta-based Piedmont Bancorp in 2024, which took the company to a record $32 billion in assets, are key to United Bank's growth strategy. These moves are instrumental in expanding its market presence and achieving its vision. These acquisitions are a clear demonstration of the company's future plans.

The vision statement reflects United Bank Company's commitment to not only financial success but also to establishing a strong company culture and ethical standards. This commitment is vital in building trust with both customers and stakeholders. Understanding these company principles is essential for evaluating the bank's overall impact.

United Bank's mission emphasizes service to shareholders, reflected in its consistent financial performance. This commitment is demonstrated through consistent dividend increases and strong financial metrics.

For 51 consecutive years, United Bank has increased dividends to shareholders, from $1.45 to $1.48 in 2024. This reflects the company's dedication to shareholder returns.

In 2024, United Bank achieved a return on assets of 1.26%, surpassing the peer median of 0.94%. This demonstrates effective financial management and alignment with shareholder value.

The mission's focus on 'service to our communities' directly influences product development and community initiatives. United Bank actively supports local communities.

In April 2025, United Bank and the Federal Home Loan Bank of Atlanta awarded $4.7 million to support affordable housing in Washington, D.C., and Virginia. This demonstrates a commitment to community development.

The emphasis on 'local decision-making' allows United Bank to respond quickly to regional market conditions and customer needs. This decentralized approach enhances operational agility.

Leadership plays a pivotal role in embedding the mission, vision, and core values throughout United Bank. Richard M. Adams, Executive Chairman, consistently emphasizes the company's dedication to its stakeholders and its history of strong financial results, ensuring that these principles are ingrained in the corporate culture.

United Bank effectively communicates its mission and vision to all stakeholders through various channels, including annual reports, investor presentations, and public statements. The 2024 Annual Report, published in March 2025, highlighted the company's achievements and commitment to its mission, including celebrating 185 years of service, reinforcing the Target Market of United Bank.

The company demonstrates its core values through tangible actions, such as consistently increasing dividends to shareholders for 51 consecutive years, demonstrating a commitment to shareholder value. The acquisition strategy, which saw the completion of its 34th acquisition with Piedmont Bancorp in 2024, further strengthens its vision of becoming a leading banking company.

United Bank exemplifies its 'Caring' value through community involvement, such as awarding $4.7 million for affordable housing in April 2025. The company also ensures alignment through formal programs, such as providing financial literacy and education to upcoming generations, demonstrating its commitment to community well-being.