What are Mission Vision & Core Values of Angi Company?

The Angi mission, "Jobs Done Well," encapsulates the company's primary objective: ensuring successful home service projects. This simple yet powerful statement guides all aspects of Angi's business, from service request matching to customer satisfaction.

Angi's mission directly addresses two key audiences: homeowners and service professionals. Homeowners seek reliable services, while professionals aim to grow their businesses. The company operates in a broad market, facilitating a high volume of home-related services across the nation, with a focus on expanding its reach and improving service quality.

Angi actively implements its mission through various initiatives. These include refining the service request process to gather detailed homeowner information and leveraging AI to enhance pro matching accuracy. The goal is to connect homeowners with the right professionals efficiently.

Success, for Angi, is measured by key performance indicators. These include the rate at which homeowners hire Angi pros and the percentage of positive ratings. In 2024, Angi saw significant improvements in both areas, demonstrating progress toward its mission. The focus remains on delivering a positive experience.

The Angi mission is inherently customer-centric. It prioritizes a positive and successful experience for homeowners by ensuring jobs are completed to a high standard. This focus builds trust and encourages repeat business, crucial for sustained growth within the home services market. This customer-centric approach is key to understanding Mission, Vision & Core Values of Angi.

Angi's mission also supports the growth of service professionals. By connecting them with relevant jobs, Angi helps them expand their businesses and increase their earnings. This symbiotic relationship is vital for the platform's overall success and the fulfillment of its mission.

Angi aims to simplify the often-complex process of home improvement and maintenance. This involves streamlining the search, hiring, and project management aspects, reducing the time and effort required by homeowners. This is reflected in their platform enhancements, such as the introduction of features that allow homeowners to directly book services and manage projects.

Building trust is crucial. Angi's vision includes ensuring homeowners can confidently find reliable and vetted professionals. This is achieved through features like verified reviews, background checks, and the Angi Guarantee. In 2023, Angi reported over 8 million reviews, highlighting its commitment to providing transparent and trustworthy information.

The vision extends to offering a comprehensive suite of services, covering nearly every aspect of home improvement and maintenance. From plumbing and electrical work to landscaping and interior design, Angi strives to be the go-to platform for all home-related needs. The expansion of service categories and partnerships with various home service providers demonstrates this commitment.

The ultimate goal is to enhance the overall homeowner experience. This involves not only simplifying the process but also ensuring satisfaction with the completed projects. This is reflected in Angi's focus on providing tools and resources that empower homeowners to make informed decisions and manage their projects effectively. The company’s continuous investment in user-friendly interfaces and mobile applications supports this goal.

Angi's vision includes market leadership and potential industry disruption. The company aims to revolutionize the home services industry through technological advancements and a focus on user experience. This ambition is evident in its strategic initiatives, such as the move to homeowner choice and the development of a single platform for pros. The company is constantly evolving, as highlighted in this article about the Marketing Strategy of Angi.

The vision is aspirational, aiming to make home improvement seamless for millions of users across a wide range of services, indicating a commitment to significant market impact. This is supported by the company’s growth in recent years; in 2023, Angi facilitated over 10 million service requests, demonstrating its expanding reach and influence in the home services market.

The introduction of homeowner choice on the Angi platform is a direct response to the mission of "Jobs Done Well." This feature allows homeowners to have more control over their projects by selecting individual professionals. This initiative is expected to increase customer satisfaction and improve the overall quality of service, which is a key element of Angi's strategic plan for 2025.

In 2025, Angi is streamlining its platform by consolidating all marketplace pros onto a single product and platform. This simplification aims to create a more user-friendly experience for professionals, making it easier for them to manage their profiles and connect with customers. This strategic move is designed to improve matching efficiency and ultimately lead to more successful jobs.

Angi is leveraging AI and refining service request questions to improve the matching process. By using advanced algorithms, the platform aims to connect homeowners with the most suitable professionals for their specific needs. This initiative supports the mission by ensuring higher-quality connections and more successful project outcomes. The company is investing heavily in AI capabilities to enhance the matching process.

The strategic initiatives are expected to lead to a return to revenue growth in 2026. This follows a projected decline in 2025, which is attributed to the investments made in these strategic shifts. The primary goal is to achieve sustainable, long-term growth by focusing on customer satisfaction and operational efficiency. For more information about the company's financial strategy, read the article about Owners & Shareholders of Angi.

Angi's operational priorities are directly influenced by its mission and vision. The company is actively focused on improving homeowner NPS and pro retention rates. These metrics are crucial indicators of customer satisfaction and the overall quality of the platform's services. By prioritizing these areas, Angi reinforces its commitment to its core values.

The Angi core values shape the day-to-day operations by emphasizing customer satisfaction and the quality of interactions between homeowners and professionals. The focus on improving homeowner NPS and pro retention rates in 2024 is a clear demonstration of the mission's influence on operational priorities. These efforts are essential to achieving the company's long-term vision for home services.

Leadership plays a critical role in reinforcing the Angi mission, vision, and core values. The actions and communications of key executives directly impact how these principles are perceived and implemented throughout the organization.

CEO Jeff Kip has emphasized the 'Jobs Done Well' mission as Angi's guiding principle, highlighting the focus on improving the customer experience and returning to profitable growth. This demonstrates leadership's commitment to the guiding principles and provides a clear direction for the company. This focus is crucial, especially considering the competitive landscape of the home services market, which, according to recent reports, is estimated to be worth over $500 billion annually in the US alone.

Communicating the Angi mission, vision, and values to stakeholders is essential for fostering trust and ensuring alignment. This is achieved through various channels, including investor communications and public statements.

Investor letters and public statements outline strategic priorities, providing insight into how Angi plans to achieve its goals. For instance, the Q4 2024 shareholder letter explicitly discusses the Angi mission and strategic initiatives for 2025. Transparency in these communications helps stakeholders understand the company's direction and how its actions support its core principles. This is particularly important in attracting and retaining investors, as demonstrated by the market's reaction to strategic announcements. For example, a positive shift in investor sentiment can often be observed following the release of such communications.

The alignment between Angi's stated and inferred values and its business practices is crucial for building a strong company culture and achieving its goals. This alignment ensures that the company's actions consistently reflect its core principles.

Concrete examples of this alignment include investments in technology to improve lead quality and matching, which reflects innovation and customer focus. The focus on improving pro retention rates also demonstrates a commitment to supporting service providers, an inferred value. The restructuring of paid marketing and optimization of the sales force to focus on higher-quality sales further supports the goal of facilitating successful jobs. For a deeper understanding of how Angi approaches growth, you can explore the Growth Strategy of Angi.

While Angi has several initiatives aligned with its mission, vision, and core values, ongoing challenges and future considerations remain. The home services market is dynamic, requiring continuous adaptation and improvement.

Continuous improvement in lead quality, pro retention, and customer satisfaction will be crucial. Furthermore, the company needs to stay ahead of technological advancements and evolving consumer preferences. The success of the homeowner choice model and the unified professional platform will be key indicators of how effectively Angi translates its mission and vision into tangible results. The company's ability to adapt to market changes and maintain its focus on its core values will determine its long-term success. The home services market is expected to continue growing, offering significant opportunities for companies that can effectively execute their strategies and deliver value to both homeowners and service providers.