What are Mission Vision & Core Values of Dassault Aviation Company?

The mission statement highlights key components: a focus on excellence in design, manufacturing, and service. It also encompasses both military and civil aviation sectors. Quality, innovation, and customer satisfaction are the core value propositions.

Dassault Aviation strives for excellence across all facets of its operations. This includes the initial design phase, the manufacturing process, and the ongoing support services provided to its customers. This commitment is evident in the company's products and services.

Dassault operates in both military and civil aviation markets. This dual focus provides diversification and allows the company to leverage its expertise across different segments. This broad scope is a key element of the Dassault Strategy.

Innovation is central to Dassault's mission. The company consistently invests in research and development to create cutting-edge technologies. This commitment ensures Dassault remains at the forefront of the aviation industry.

Customer satisfaction is a top priority for Dassault Company. Dassault aims to meet customer needs throughout the product lifecycle, from initial purchase to ongoing support. This customer-centric approach fosters long-term relationships.

This mission is reflected in Dassault's operations through continuous investment in R&D, which was approximately €437 million in 2024. Dassault Aviation Business Services further exemplifies this commitment by maintaining aircraft in peak condition. This is how Dassault Values are put into action.

The core of Dassault Aviation's vision revolves around continuous technological advancement. This includes pioneering new aircraft designs, integrating cutting-edge technologies, and enhancing existing platforms like the Rafale fighter jet. Dassault invests heavily in research and development, with R&D spending consistently representing a significant percentage of its revenue. For instance, in 2023, R&D expenditures were approximately €600 million, a testament to their commitment to innovation.

Dassault Aviation aspires to be a global leader, a goal reflected in its strategic objectives. This ambition extends to both the defense and civil aviation markets. The company aims to maintain its strong position in the defense sector, with continued Rafale sales and upgrades. Simultaneously, it seeks to expand its presence in the business jet market, with the Falcon 6X and 10X playing a crucial role in regaining market share. Dassault's global reach is evident in its diverse customer base and international partnerships.

Sustainability is a key component of Dassault Aviation's vision. This involves developing more fuel-efficient aircraft, exploring alternative fuels, and reducing the environmental impact of its operations. The aviation industry faces significant challenges in this area, and Dassault is actively investing in solutions to minimize its carbon footprint. This includes research into sustainable aviation fuel (SAF) and the development of aircraft designs that reduce emissions. The company's initiatives align with global efforts to address climate change and promote environmental responsibility.

Dassault Aviation's vision is inherently future-oriented. It's about anticipating market trends, embracing new technologies, and preparing for the evolving needs of its customers. This forward-looking approach is essential for long-term success in the dynamic aerospace industry. The company's strategic planning incorporates scenarios for future challenges and opportunities, ensuring its adaptability and resilience. This includes considerations for geopolitical shifts, technological disruptions, and evolving customer demands. Learn more about Dassault's strategic approach by reading about the Growth Strategy of Dassault Aviation.

The vision of Dassault Aviation balances realism with aspiration. Its goals are ambitious, but achievable given the company's capabilities and resources. The company's strong financial performance, technological expertise, and global presence provide a solid foundation for achieving its vision. However, the pursuit of sustainable development presents a significant challenge that requires ongoing innovation and investment. Dassault's commitment to these goals demonstrates its dedication to long-term value creation and industry leadership.

Dassault Aviation's vision has a significant impact on the aviation industry. By driving innovation, promoting sustainability, and pursuing global leadership, the company shapes the future of aerospace. Its technological advancements influence aircraft design, performance, and efficiency. Its commitment to sustainability contributes to reducing the environmental impact of aviation. And its global presence fosters international collaboration and strengthens the industry's overall competitiveness. Dassault's vision serves as an inspiration for other companies, encouraging them to pursue similar goals and contribute to the advancement of aviation.

The strategic decision to operate in both military and civil aviation markets is a direct result of the company's mission to achieve sustainable growth and its vision for global presence. This dual approach allows Dassault to mitigate risks and leverage technological synergies. Dassault's strategy is reflected in its financial performance and market position.

The success of Dassault's strategy is demonstrated by its impressive financial figures. The company's record backlog underscores the global demand for its products, particularly its defense offerings. This financial strength allows Dassault to continue investing in innovation and expansion.

Dassault Aviation's vision, which emphasizes sustainable development, is driving strategic partnerships and initiatives. These actions demonstrate a clear alignment between the company's stated vision and its concrete business actions. This commitment is increasingly important in the aviation industry.

Leadership's actions and statements reflect the company's core values of determination and commitment. Despite facing supply chain issues, Dassault's commitment to ramping up Rafale production demonstrates its dedication to its mission. This commitment is a key driver of the company's success.

The collaboration with Groupe ADP to make Paris-Le Bourget airport a pioneer in sustainable aviation is a direct result of Dassault's vision for the future. This partnership aims to accelerate the use of Sustainable Aviation Fuels (SAF) and the electrification of ground operations. These partnerships are crucial for achieving Dassault's sustainability goals.

The backlog of €43.2 billion as of December 31, 2024, comprising 299 aircraft, is a testament to Dassault's strategic success. The export orders, particularly for the Rafale, indicate the global demand for Dassault's products. This backlog provides a strong foundation for future growth and investment.

Leadership continuity and a strong corporate culture are essential for reinforcing Dassault's mission and values. The company’s leadership structure and ethical guidelines contribute to the long-term vision.

Dassault Aviation's Ethical Charter serves as a cornerstone for communicating and upholding its core values throughout the organization. This document provides a framework for ethical conduct and decision-making.

Dassault Aviation's human resources policies reflect its commitment to its employees and its values. These policies help create a positive work environment.

• Profit-Sharing: In 2024, Dassault Aviation distributed 245 million euros in profit-sharing to its French employees, demonstrating a commitment to rewarding its workforce.
• Equal Opportunities: The company's HR policies emphasize attracting and retaining talent while promoting equal opportunities for all employees.

Dassault Aviation extends its commitment to its values through its supply chain management and responsible business practices. This ensures that its values are upheld throughout its operations.

• Vigilance Plan: The implementation of a vigilance plan helps manage risks related to environment, health, safety, and human rights within the supply chain.
• Sustainability Initiatives: Dassault Aviation is investing in sustainable aviation fuel (SAF) and eco-design to reduce its environmental impact.