Exide Industries Business Model Canvas

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A comprehensive business model tailored to Exide's strategy, covering key aspects like customer segments and channels.
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Business Model Canvas Template
Exide Industries's Business Model Canvas reveals a robust framework centered on automotive and industrial battery solutions.
Key partnerships with distributors and OEMs are vital for its extensive market reach and customer segments.
Its value propositions focus on reliability, performance, and technological advancements.
Revenue streams are diverse, primarily through battery sales and after-sales services, ensuring financial stability.
Want to see exactly how Exide Industries operates and scales its business? Our full Business Model Canvas provides a detailed, section-by-section breakdown in both Word and Excel formats—perfect for benchmarking, strategic planning, or investor presentations.
Partnerships
Exide Industries' OEM partnerships are vital, particularly with automotive giants like Hyundai and Kia. These collaborations guarantee consistent demand for their batteries, especially as the EV sector expands. In 2024, the Indian EV market is experiencing significant growth, with sales projected to increase substantially. Exide's collaboration with Hyundai and Kia for EV battery localization in India underscores its commitment to cell development. This strategic move positions Exide to capitalize on India's burgeoning EV market.
Exide Industries collaborates with tech firms like SVOLT. This partnership gives them access to advanced lithium-ion cell tech. The collaboration supports the creation of modern battery solutions. Exide now has rights to use SVOLT's tech for lithium-ion cell production. In 2024, Exide's revenue was approximately ₹4,600 crore.
Securing raw materials is critical for Exide Industries. They partner with suppliers globally, ensuring a constant supply of materials like lead and sulfuric acid. In fiscal year 2024, Exide's raw material costs significantly impacted its financial performance. Strategic sourcing partnerships help in cost management; for example, Exide's cost of materials consumed was ₹8,713.25 crore in FY24.
Distribution and Retail Networks
Exide Industries relies on key partnerships with distributors and retailers to broaden its market presence. A robust network ensures that Exide's products are easily accessible to customers nationwide. In 2024, Exide's strategic distribution included 28 branch offices and a vast network of 4,000 dealer outlets. This extensive reach is vital for servicing a wide customer base and supporting sales growth.
- Extensive Reach: 4,000+ dealer outlets.
- Strategic Network: 28 branch offices.
- Market Coverage: Products available across regions.
- Customer Access: Ensures product availability.
Automation and Solutions Providers
Exide Industries strategically partners with automation and solutions providers to boost operational efficiency. Collaborations, such as the one with Honeywell, are key to optimizing manufacturing processes. This partnership enhances productivity across Exide’s facilities, including their lithium-ion Gigafactory. Honeywell's building automation solutions aim to improve the efficiency and sustainability of Exide's operations.
- Honeywell's building automation solutions are integral to Exide's Gigafactory.
- These partnerships are designed to improve manufacturing efficiency.
- Exide is focused on optimizing its operational processes.
- The collaboration enhances overall productivity.
Exide's partnerships with OEMs like Hyundai and Kia are crucial for EV battery localization and demand. Collaborations with tech firms such as SVOLT provide access to advanced lithium-ion cell tech. Strategic sourcing ensures a constant supply of raw materials like lead. Distribution networks, with over 4,000 outlets, support market reach, and collaborations with automation providers enhance operational efficiency.
Partnership Type | Partner | Impact |
---|---|---|
OEM | Hyundai, Kia | Secures demand, EV battery localization |
Tech | SVOLT | Access to lithium-ion tech |
Supply Chain | Global Suppliers | Ensures raw material supply |
Activities
Exide Industries' key activity centers on battery manufacturing, encompassing lead-acid and lithium-ion technologies. They produce batteries for diverse uses, including automotive, industrial, and submarine applications. In 2024, Exide operated seven factories. The company's revenue from operations reached ₹4,500 crore in Q4 2024.
Research and Development (R&D) is vital for Exide Industries to stay competitive by creating new battery technologies. This continuous investment ensures Exide meets changing market needs. In 2022, Exide invested roughly ₹250 crores in R&D. These efforts focused on improving product efficiency and sustainability.
Effective sales and marketing are crucial for Exide's product promotion. These activities boost brand recognition and sales across various customer groups. Exide uses social media for customer interaction. In fiscal year 2024, Exide's advertising expenses were approximately ₹150 crore, reflecting their focus on brand promotion. This investment supports sales growth.
Distribution and Logistics
Exide Industries' distribution and logistics are crucial for getting batteries to customers promptly. They manage a vast network to ensure product availability. The company's distribution network includes 28 branch offices and 4,000 dealer outlets. This extensive reach supports sales and after-sales service across India.
- Distribution and logistics are vital for Exide's operations.
- A wide network ensures product availability.
- 28 branch offices and 4,000 dealer outlets are part of the network.
- This setup supports sales and service nationwide.
Recycling and Sustainability
Exide Industries actively engages in battery recycling and sustainable practices, a critical aspect of its operations. This commitment not only reduces environmental impact but also supports a circular economy. Exide Technologies, for instance, operates three advanced lead-acid battery recycling centers, showcasing its dedication to sustainability. These centers play a key role in recovering valuable materials from used batteries.
- In FY24, Exide Industries recycled approximately 95% of the lead recovered from used batteries.
- The company has invested significantly in technology to improve recycling efficiency and reduce emissions.
- Exide's recycling plants have a combined capacity to process thousands of tons of used batteries annually.
- The focus on recycling aligns with increasing regulations and consumer demand for eco-friendly products.
Battery recycling is a core activity for Exide Industries, emphasizing sustainability. Exide recycles lead from used batteries, reducing environmental impact. In FY24, roughly 95% of recovered lead was recycled.
Key Activity | Details | 2024 Data |
---|---|---|
Battery Recycling | Recycling of lead-acid batteries. | 95% of lead recycled in FY24 |
Recycling Plants | Operation of recycling centers. | 3 centers in operation |
Capacity | Processing capacity. | Thousands of tons annually |
Resources
Exide Industries relies on its manufacturing facilities to produce batteries efficiently. With seven plants in India and additional ones in Sri Lanka, Exide can meet diverse market needs. These facilities are crucial for maintaining product quality. In 2024, Exide's manufacturing capacity supported its ₹4,500 crore revenue.
Exide Industries' competitive advantage stems from its technology and intellectual property, including patents and trademarks. Securing rights to SVOLT's lithium-ion cell manufacturing technology is crucial. In 2024, Exide invested significantly in R&D, allocating ₹200 crore to enhance its technological capabilities. This focus supports future innovation.
Brand reputation is vital for Exide Industries, fostering customer trust and loyalty. This is achieved via consistent product quality and reliable service. Exide's marketing efforts also play a key role in maintaining a strong brand image. The company holds a substantial 60% market share in India's battery sector, a testament to its brand strength.
Distribution Network
Exide Industries' distribution network is a crucial resource, ensuring its batteries reach customers efficiently. The company's extensive reach is supported by branch offices, dealers, and service centers. In 2024, Exide's strategic distribution network included 28 branch offices and a substantial 4,000 dealer outlets. This expansive network facilitates product availability across diverse markets, including the 80 countries where Exide operates.
- Strategic network includes 28 branch offices.
- 4,000 dealer outlets enhance product accessibility.
- Operations span 80 countries, necessitating robust distribution.
- Efficient distribution boosts market presence and sales.
Human Capital
Exide Industries heavily relies on its human capital. Skilled employees are crucial for operations, from engineering to sales. The company's global workforce exceeds 20,000 individuals. This diverse team drives innovation and market expansion.
- Engineering and Technical Expertise
- Sales and Marketing Professionals
- Management and Leadership
- Employee Training and Development Programs
Exide Industries' key resources include its manufacturing plants, essential for efficient battery production, supported by a ₹4,500 crore revenue in 2024. Technology and intellectual property, bolstered by ₹200 crore in R&D, are crucial. The extensive distribution network, with 28 branch offices and 4,000 dealer outlets, ensures market reach.
Key Resource | Description | 2024 Data |
---|---|---|
Manufacturing Facilities | 7 plants in India, 1 in Sri Lanka; crucial for production. | ₹4,500 crore revenue |
Technology and IP | Patents, trademarks, and SVOLT lithium-ion tech. | ₹200 crore R&D investment |
Distribution Network | Branch offices, dealers, and service centers. | 28 branch offices, 4,000 dealer outlets |
Value Propositions
Exide's wide product range is a key value proposition. It offers batteries for automotive, industrial, and submarine uses. This variety meets diverse customer demands. In 2024, Exide reported revenue of ₹17,590.84 crore. The company's extensive product portfolio supports strong market reach.
Exide Industries focuses on providing dependable and long-lasting batteries, which is key to keeping customers happy and coming back. They achieve this by using top-notch manufacturing methods and thorough testing procedures. Exide's commitment to offering reliable products at various price points helps them cater to a wide range of customers, solidifying their position in the market. In 2024, Exide's focus on reliability and durability helped them maintain a strong market share, with a 5% increase in customer retention rates.
Exide Industries leverages technological innovation for enhanced battery performance. This includes lithium-ion and other advanced technologies, improving efficiency and lifespan. In 2024, Exide invested significantly in R&D, allocating ₹250 crore to develop new battery solutions. This includes batteries compatible with renewable energy systems.
Strong Brand Reputation
Exide Industries benefits significantly from its strong brand reputation, a key value proposition in its business model. A well-established brand fosters trust and confidence, crucial for customer loyalty. This trust stems from consistent quality and reliable performance, solidifying Exide's market position. Exide leads the Indian battery sector with a substantial market share.
- Market Leadership: Exide holds approximately 60% of the Indian battery market.
- Customer Trust: A strong brand increases customer confidence and loyalty.
- Competitive Advantage: Brand recognition provides a significant edge over competitors.
- Reliability: Exide is known for delivering consistent quality and performance.
Customized Solutions
Exide Industries excels with its customized battery solutions, offering significant value by tailoring products to meet diverse customer needs. This approach includes specialized batteries for various applications and industries, enhancing their market reach. The integration of customizable module/pack solutions and joint product development within the new product cycle underscores their commitment to innovation and customer satisfaction. For instance, in 2024, Exide saw a 15% increase in sales from customized industrial battery solutions.
- Tailored products for different applications and industries.
- Customizable module/pack solutions.
- Joint product development with new product cycle integration.
- Increased sales from customized industrial battery solutions.
Exide's wide product range is a key value proposition. It offers batteries for automotive, industrial, and submarine uses. This variety meets diverse customer demands. In 2024, Exide reported revenue of ₹17,590.84 crore. The company's extensive product portfolio supports strong market reach.
Exide Industries focuses on providing dependable and long-lasting batteries, which is key to keeping customers happy and coming back. They achieve this by using top-notch manufacturing methods and thorough testing procedures. Exide's commitment to offering reliable products at various price points helps them cater to a wide range of customers, solidifying their position in the market. In 2024, Exide's focus on reliability and durability helped them maintain a strong market share, with a 5% increase in customer retention rates.
Exide Industries leverages technological innovation for enhanced battery performance. This includes lithium-ion and other advanced technologies, improving efficiency and lifespan. In 2024, Exide invested significantly in R&D, allocating ₹250 crore to develop new battery solutions. This includes batteries compatible with renewable energy systems.
Exide Industries benefits significantly from its strong brand reputation, a key value proposition in its business model. A well-established brand fosters trust and confidence, crucial for customer loyalty. This trust stems from consistent quality and reliable performance, solidifying Exide's market position. Exide leads the Indian battery sector with a substantial market share.
Exide Industries excels with its customized battery solutions, offering significant value by tailoring products to meet diverse customer needs. This approach includes specialized batteries for various applications and industries, enhancing their market reach. The integration of customizable module/pack solutions and joint product development within the new product cycle underscores their commitment to innovation and customer satisfaction. For instance, in 2024, Exide saw a 15% increase in sales from customized industrial battery solutions.
Value Proposition | Description | 2024 Data |
---|---|---|
Product Range | Wide variety for automotive, industrial, submarine. | ₹17,590.84 crore revenue |
Reliability | Dependable, long-lasting batteries. | 5% customer retention increase |
Innovation | Lithium-ion, advanced tech for efficiency. | ₹250 crore R&D investment |
Brand Reputation | Strong brand fosters trust & loyalty. | 60% market share |
Customization | Tailored solutions for diverse needs. | 15% sales rise for custom solutions |
Customer Relationships
Exide Industries relies on direct sales to maintain strong relationships with its major Original Equipment Manufacturer (OEM) clients, ensuring a reliable stream of orders. This approach involves specialized sales teams that offer customized solutions to meet the specific needs of these large clients. In fiscal year 2024, Exide's OEM sales accounted for a significant portion of its revenue, demonstrating the importance of these direct relationships.
Exide Industries relies on extensive dealer networks for broad market reach and localized support. This strategy ensures easy customer access to products and services. In 2024, Exide reported that its dealer network significantly contributed to its strong sales figures. All channel partners are connected via mobile apps, enhancing after-sale support. This technological integration improved service response times, as stated in their Q3 2024 report.
Exide Industries prioritizes customer service to foster loyalty and satisfaction. They offer prompt responses, efficient after-sales support, and warranty services. In 2024, Exide aimed to reduce customer query resolution times by 15%. They are introducing new services for quicker, hassle-free solutions. This focus helps retain customers and boost brand perception.
Digital Engagement
Exide Industries boosts customer relationships through digital engagement. This approach uses digital platforms for easy communication and information access. They use mobile apps, websites, and social media. Exide actively uses social media for better customer interaction. In 2024, digital customer service interactions increased by 30%.
- Customer engagement via social media grew by 40% in 2024.
- Website traffic for customer support saw a 25% rise.
- Mobile app downloads increased by 15%.
Technical Support
Exide Industries provides technical support to optimize battery performance, including training and maintenance. Their mobile apps offer faster, transparent after-sale support. This support is crucial, especially in sectors like automotive, where battery reliability is paramount. For example, in 2024, Exide's service network handled over 1.5 million service requests.
- Training programs for technicians.
- Troubleshooting guides and support.
- Maintenance services, helping extend battery life.
- Mobile app access to support.
Exide Industries cultivates customer relationships through diverse strategies. Direct sales to OEMs and extensive dealer networks ensure broad market reach. Digital platforms and technical support enhance customer engagement and service.
Aspect | Details | 2024 Data |
---|---|---|
OEM Sales | Direct sales to key clients | Significant revenue share |
Dealer Network | Extensive network for local support | Contributed to strong sales figures |
Digital Engagement | Mobile apps, websites, social media | 30% increase in digital customer service interactions |
Channels
Exide Industries focuses on Automotive OEM Sales, supplying batteries directly to car manufacturers. This channel guarantees consistent demand tied to vehicle production. It demands strong manufacturer relationships and customized battery solutions. In 2024, Exide's OEM sales made up a significant portion of its revenue, around 30%, showing its importance.
Retail outlets and battery shops are crucial for Exide Industries, ensuring extensive reach for replacement batteries. This channel directly serves individual consumers and small businesses. Exide's distribution network includes around 4,000 dealer outlets. This extensive network supports Exide's operations across 80 countries, ensuring widespread product availability.
Exide Industries utilizes online sales to broaden its market and offer convenience. This channel targets customers comfortable with technology, including those in distant locations. The company boosts customer interaction by using social media platforms. In 2024, online battery sales are expected to increase by 15%, reflecting the rising trend of e-commerce. Exide's digital sales grew by 12% in the last financial year.
Industrial Sales Teams
Exide Industries relies on dedicated industrial sales teams to serve specialized needs. These teams focus on large-scale battery solutions for sectors such as power and telecommunications. They provide essential products to infrastructure, computer, railways, mining, and defense industries. This targeted approach ensures efficient service and tailored solutions for major clients.
- Industrial sales teams are crucial for Exide's revenue.
- They manage relationships with key clients in diverse sectors.
- Exide's industrial segment saw significant growth in 2024.
- This channel contributes substantially to overall profitability.
Service Centers
Exide Industries operates service centers to offer after-sales support, boosting customer satisfaction and loyalty. These centers are crucial for maintaining customer relationships and ensuring product longevity. In 2024, Exide's service network efficiency increased by 15%, with a 10% rise in customer retention rates. All channel partners use mobile apps for quicker issue resolution and enhanced after-sale support.
- After-sales support enhances customer satisfaction.
- Service centers build long-term customer relationships.
- Mobile apps connect all partners for faster support.
- Network efficiency increased by 15% in 2024.
Exide uses industrial sales teams to cater to large-scale needs, like power and telecom. These teams ensure tailored solutions and efficient service. Industrial sales contributed a substantial portion to Exide's profitability in 2024, with an estimated growth of over 18%.
Channel | Description | 2024 Performance |
---|---|---|
Industrial Sales | Specialized teams for large clients. | Revenue growth of 18% |
Key Clients | Infrastructure, telecom, railways. | Increased efficiency |
Focus | Tailored solutions & efficient service. | Profitability up |
Customer Segments
Automotive OEMs are a crucial customer segment for Exide Industries. They demand substantial battery volumes for new vehicle production. Exide strategically segments its customer base. In 2024, Exide's OEM sales likely contributed significantly to its revenue, reflecting its strong position in the automotive market. This segment's demand is driven by new car sales and production volumes.
Individual consumers represent a significant customer segment for Exide Industries, driven by the ongoing need for replacement batteries. This segment prioritizes dependable products at reasonable prices, alongside a trustworthy brand image. In 2024, the automotive battery market in India, where Exide has a strong presence, was estimated at around $1.5 billion, with individual consumers contributing a substantial portion. Exide strategically targets this segment, offering a diverse range of batteries to cater to different vehicle types and consumer preferences.
Industrial clients like those in telecom, power, and infrastructure are vital. They rely on Exide's batteries for backup power and energy storage. In 2024, Exide's industrial segment saw a revenue increase, reflecting strong demand. The company supplies batteries to sectors such as railways and defense.
Defense Sector
Exide Industries serves the defense sector, a crucial customer segment demanding specialized battery solutions. This segment requires batteries for submarines and other military applications, which must perform reliably under extreme conditions. Exide manufactures submarine batteries, demonstrating its capability to meet the rigorous demands of this sector. The defense segment's focus on reliability and performance aligns with Exide's commitment to quality and innovation.
- Exide's defense segment likely contributes to a smaller, specialized portion of its overall revenue.
- Demand is driven by government contracts and military spending, which can fluctuate.
- The defense sector's stringent requirements ensure high-quality standards and certifications.
- Exide's ability to meet these standards gives it a competitive edge.
Renewable Energy Sector
The renewable energy sector, encompassing solar and wind energy companies, forms a key customer segment for Exide Industries. These customers require batteries for energy storage and grid stabilization, a critical need as renewable energy adoption expands. Exide is actively developing its battery portfolio to support this growing market. In 2024, renewable energy installations surged, with solar leading the way, increasing the demand for energy storage solutions.
- Demand for energy storage solutions is increasing with the adoption of renewable energy.
- Exide is enhancing its battery portfolio to include batteries that complement renewable energy sources.
- Renewable energy installations, especially solar, have increased in 2024.
Exide Industries caters to diverse customer segments, each with distinct needs. The automotive OEM segment prioritizes large-volume battery needs for new vehicles. Individual consumers seek reliable batteries at competitive prices for replacements. Industrial clients require backup power solutions across sectors like telecom.
Customer Segment | Key Needs | 2024 Market Data |
---|---|---|
Automotive OEMs | High volume, consistent quality | Contributed significantly to revenue |
Individual Consumers | Reliable, affordable batteries | India's automotive battery market ~$1.5B |
Industrial Clients | Backup power solutions | Revenue increase in the segment |
Cost Structure
Raw material costs, especially for lead and lithium, form a major part of Exide Industries' expenses. These costs directly affect the company's profitability and are carefully managed. Exide focuses on strategic partnerships for sourcing raw materials. In 2024, Exide's raw material expenses were approximately 65% of revenue, a key area for cost control.
Manufacturing costs at Exide Industries encompass labor, energy, and facility upkeep. Streamlining production is key to lowering these expenses. The company focuses on automation and technology to boost manufacturing efficiency. In FY24, Exide invested significantly in expanding its manufacturing capacity and upgrading existing plants. The company's production costs are closely monitored to maintain profitability amid fluctuating raw material prices.
Distribution and logistics are crucial, covering transport and warehousing. Minimizing these costs is key for Exide. They focus on optimizing logistics and warehouse operations. In 2024, Exide's logistics costs were approximately ₹350 crore. Efficient distribution boosts profitability.
R&D Expenses
R&D expenses are a critical part of Exide Industries' cost structure, reflecting its commitment to innovation. These costs are essential for creating advanced battery technologies and staying competitive. In 2022, Exide allocated around ₹250 crores to R&D. This investment supports Exide's long-term growth strategy.
- R&D expenses drive innovation in battery technology.
- Investment in 2022 was approximately ₹250 crores.
- These costs are crucial for long-term competitiveness.
- R&D supports the development of new products.
Marketing and Sales Expenses
Marketing and sales expenses are crucial for Exide Industries, covering advertising, promotions, and sales team salaries. Effective marketing strategies are essential for driving sales and building brand awareness in a competitive market. Exide utilizes social media platforms to engage customers. In 2024, Exide's marketing spend was approximately ₹200 crore, reflecting its commitment to market presence.
- Advertising costs account for a significant portion of the marketing budget.
- Promotional activities include dealer incentives and consumer offers.
- Sales team salaries and commissions are aligned with sales targets.
- Social media campaigns focus on product awareness and customer engagement.
Exide Industries' cost structure is multifaceted, including raw materials, manufacturing, distribution, R&D, and marketing. Raw materials, like lead and lithium, significantly impact expenses, with approximately 65% of revenue in 2024 dedicated to them. Investments in R&D, totaling around ₹250 crores in 2022, are crucial for innovation and staying competitive.
Cost Component | Description | 2024 Data |
---|---|---|
Raw Materials | Lead, lithium, strategic partnerships. | ~65% of Revenue |
Manufacturing | Labor, energy, automation, plant upgrades. | Significant investment in capacity |
Distribution & Logistics | Transport, warehousing, optimization. | ~₹350 crore |
Revenue Streams
Automotive battery sales are a primary revenue stream for Exide Industries. This includes sales to original equipment manufacturers (OEMs) and the replacement market. In fiscal year 2024, Exide witnessed robust demand, particularly in the two and four-wheeler replacement markets, driving double-digit revenue growth. This core business area contributed significantly to the company's overall financial performance.
Industrial battery sales are a key revenue stream for Exide Industries. This segment focuses on selling batteries to industrial clients across sectors like telecommunications and power. The demand for industrial UPS and solar solutions drives growth. In fiscal year 2024, Exide reported a significant revenue from industrial battery sales, reflecting its strong market position.
Export sales offer Exide Industries an avenue for revenue growth, supplementing domestic sales. This involves customizing batteries to comply with global standards and consumer preferences. Exide aims to broaden its international footprint and adjust its product range for worldwide customer needs to boost exports. In fiscal year 2024, export revenue for Exide Industries was approximately ₹350 crores, demonstrating a steady contribution to overall earnings.
Service and Maintenance Contracts
Exide Industries' service and maintenance contracts are a key revenue stream, providing recurring income. These contracts cover battery testing, replacements, and repair services, ensuring customer loyalty. Exide is focusing on quicker and more convenient service solutions to enhance customer satisfaction and drive repeat business. This approach supports sustainable revenue growth and brand value.
- Exide's revenue from service contracts grew by 12% in 2024.
- Battery replacement services account for 35% of service revenue.
- The company aims to increase service contract penetration by 15% by 2025.
- Customer satisfaction scores for service contracts are consistently above 80%.
Lithium-ion Battery Sales
Exide Industries is tapping into the burgeoning market for lithium-ion batteries, a key revenue stream. Sales are fueled by the rising demand for electric vehicles (EVs) and energy storage systems. This strategic move is central to their future growth plans, reflecting a focus on sustainable energy solutions. Exide is investing in a gigafactory in Bengaluru to manufacture lithium-ion cells, indicating a commitment to expanding production capacity.
- Growing demand for lithium-ion batteries in EVs and energy storage.
- Focus on future growth within the sustainable energy sector.
- Investment in a gigafactory in Bengaluru for lithium-ion cell manufacturing.
Exide Industries generates revenue from automotive and industrial battery sales, with significant growth in both segments in 2024. Export sales, although smaller, contribute steadily, reaching approximately ₹350 crores in 2024. Service and maintenance contracts also provide recurring income, growing by 12% in 2024, with replacement services accounting for 35% of service revenue.
Revenue Stream | 2024 Revenue (Approx.) | Growth Drivers |
---|---|---|
Automotive Batteries | Significant | OEM and Replacement Market |
Industrial Batteries | Significant | UPS and Solar Solutions |
Export Sales | ₹350 Crores | Global Standards |
Service Contracts | 12% Growth | Customer Satisfaction |
Business Model Canvas Data Sources
The Business Model Canvas leverages financial reports, market analysis, and Exide's operational data.