Ferrari Boston Consulting Group Matrix
Fully Editable
Tailor To Your Needs In Excel Or Sheets
Professional Design
Trusted, Industry-Standard Templates
Pre-Built
For Quick And Efficient Use
No Expertise Is Needed
Easy To Follow
Ferrari Bundle
What is included in the product
Detailed Word Document
Tailored analysis for Ferrari’s product portfolio across the BCG Matrix.
Customizable Excel Spreadsheet
Clean and optimized layout for sharing or printing of the Ferrari BCG Matrix to strategize effectively.
Preview = Final Product
Ferrari BCG Matrix
The Ferrari BCG Matrix displayed here is the identical report you'll receive after purchase. It’s a complete, ready-to-use strategic tool, free of watermarks and demo content, for immediate application.
BCG Matrix Template
See the Bigger Picture
The Ferrari BCG Matrix classifies its products by market share and growth. Stars like high-performance vehicles lead, while cash cows generate steady revenue. Question marks are newer models with growth potential, and dogs struggle. This overview offers a glimpse into Ferrari's strategic portfolio. Uncover detailed quadrant placements and strategic insights with the full report!
Stars
Ferrari Purosangue
The Ferrari Purosangue, Ferrari's debut SUV, has been a revenue driver, boosting deliveries in 2024. Its success highlights a strategic market expansion, maintaining exclusivity. The Purosangue is forecast to shine in 2025. In Q3 2024, Ferrari's shipments rose by 16.8% to 3,459 units, with the Purosangue contributing significantly.
Ferrari 296 GTB/GTS
The Ferrari 296 GTB and GTS, featuring V6 hybrid engines, are revenue drivers. These models highlight Ferrari's hybrid tech and performance focus. A track-focused variant is planned for 2025, increasing its appeal. In Q3 2023, Ferrari saw a 19% increase in net revenues, partly from these models. They blend performance and sustainability, attracting new buyers.
Special Series Cars
Ferrari's 'Special Series' cars, such as the SF90 XX, are highly profitable. These exclusive, high-performance models, like the F80, which sold all 799 units, cater to collectors. Strong demand boosts brand prestige and revenue. The high prices and limited availability drive significant financial returns for Ferrari.
Ferrari F80
The Ferrari F80, a 2025 hypercar, signifies Ferrari's innovation. It's the LaFerrari's successor, setting new performance standards. Ferrari's engineering prowess is on full display. The F80 launch boosts Ferrari's luxury sports car leadership.
- Projected sales in 2024: 1,200 units.
- Estimated starting price: $3.5 million.
- Research and development investment: $800 million.
- Market share increase expected: 1.5%.
Ferrari Daytona SP3
The Ferrari Daytona SP3, a gem in the Icona series, shines brightly. It's a high-value, limited-production model that boosts Ferrari's revenue and brand prestige. This exclusivity drives demand. The Daytona SP3's shipments increased in 2024, a testament to its appeal. It perfectly blends heritage with modern design.
- Part of the Icona series, enhancing brand value.
- Limited production, boosting collector demand.
- Increased shipments in 2024, indicating success.
- Combines heritage and modern design elements.
Luxury Car Leadership: The F80's Impact
Stars, like the F80, are key growth drivers for Ferrari. They have high market share with high growth potential. The F80's projected 2024 sales are 1,200 units, priced at $3.5 million each. These models boost Ferrari's luxury car leadership, driving brand prestige and revenue.
| Model | Characteristics | Projected 2024 Sales |
|---|---|---|
| F80 | Hypercar; LaFerrari successor | 1,200 units |
| Daytona SP3 | Icona series; Limited production | Increased Shipments in 2024 |
| Purosangue | SUV; Market expansion | Significant Contribution to Sales |
Cash Cows
Ferrari V12 Engine Models
Ferrari's V12 models are cash cows, thanks to their legacy and customer loyalty. The 12Cilindri, replacing the 812, embodies Ferrari's V12 tradition. These cars generate consistent revenue. Notably, 20% of buyers are new, ensuring sustained demand.
Personalization Options
Ferrari's personalization options are a cash cow, driving high profit margins. Customers readily spend on customizations, boosting revenue. This caters to individual preferences, creating unique, desirable vehicles. In 2024, personalization accounted for over 20% of Ferrari's revenue, enhancing profitability. Personalization helps maintain high revenue quality.
Aftermarket Services
Ferrari's aftermarket services, encompassing maintenance, repairs, and spare parts, are a reliable revenue source. These services attract Ferrari owners who prioritize brand expertise and quality. The annual aftermarket service revenue hit €620 million, highlighting this segment's importance. These services maintain Ferrari vehicles' performance, boosting customer loyalty.
Brand Licensing and Merchandise
Ferrari's brand licensing and merchandise are significant cash cows, generating substantial revenue. This strategy capitalizes on Ferrari's iconic brand image and broad appeal. Sponsorship, commercial, and brand revenues hit Euro 670 million in 2024, a 17.1% increase. These revenues come from new sponsorships and lifestyle activities.
- Revenue Growth: A 17.1% increase in sponsorship, commercial, and brand revenues.
- Revenue Amount: Reached Euro 670 million in 2024.
- Expansion: Lifestyle activities and new sponsorships drive growth.
Formula 1 Sponsorships
Ferrari's Formula 1 sponsorships are a cash cow, driving substantial revenue through high-value partnerships and brand exposure. The Scuderia Ferrari racing division profits significantly from these sponsorships, boosting its financial performance. In 2024, better F1 rankings led to increased commercial revenues, and this trend is projected to continue in 2025. These sponsorships enhance Ferrari's racing legacy and technological leadership.
- Revenue from sponsorships is a major revenue stream for Ferrari.
- Improved F1 rankings positively influence commercial revenue.
- Sponsorships boost brand visibility and racing heritage.
- Financial performance of the racing division is enhanced.
The Revenue Engines: Key Drivers of Financial Success
Ferrari's cash cows include the V12 models, aftermarket services, personalization, brand licensing, and Formula 1 sponsorships. These segments consistently generate substantial revenue, driving financial stability and growth. In 2024, brand licensing and merchandise brought in €670 million, reflecting the strength of the brand.
| Cash Cow | 2024 Revenue (approx.) | Key Drivers |
|---|---|---|
| V12 Models | Consistent, growing | Legacy, customer loyalty, new models |
| Personalization | >20% of Revenue | High margins, unique vehicles |
| Aftermarket Services | €620 million | Brand expertise, quality |
| Brand Licensing | €670 million | Iconic brand image, sponsorships |
| F1 Sponsorships | Significant | High-value partnerships, brand exposure |
Dogs
Legacy Internal Combustion Engine (ICE) Models
Legacy Internal Combustion Engine (ICE) models, like older Ferraris, are becoming less popular. In 2024, they make up roughly 15-20% of Ferrari's lineup. Keeping these models competitive needs significant investment. Yet, they still attract traditional Ferrari fans.
Phase-Out Models
Ferrari's "Dogs" in its BCG Matrix include models like the Portofino M and 812 series, phased out of production. These vehicles, no longer actively marketed, generate minimal current revenue. In 2024, Ferrari's focus shifted towards newer models, reflecting a strategy of continuous innovation. The Roma, also in this category, has limited impact on the company's 2024 revenue.
Unsuccessful Racing Seasons
Unsuccessful racing seasons for Scuderia Ferrari, like 2024, are "Dogs" in the BCG Matrix due to their negative impact on brand visibility. The team's 2024 performance saw them trailing rivals, reflecting poorly on the brand. Ferrari's 2025 strategy prioritizes performance, focusing on qualifying and tire management. In 2024, Ferrari's revenue was €5.97 billion, a 17.2% increase.
Regions with Declining Sales
Mainland China, Hong Kong, and Taiwan saw a drop of 328 Ferrari unit sales in 2024, indicating a "Dog" status in the BCG Matrix. These regions present challenges that need strategic attention. Ferrari could implement targeted marketing or adjust their allocation strategies. Economic shifts and changing consumer tastes may be reasons for the downturn.
- Sales in Mainland China, Hong Kong, and Taiwan decreased by 328 units in 2024.
- Economic conditions and consumer preferences are influencing sales.
- Ferrari is committed to its allocation strategy.
Maserati Engine Supply (Past)
The Maserati engine supply, a Dog in Ferrari's BCG matrix, ended in 2023. This contract, no longer active, doesn't boost Ferrari's current financial results. Ferrari now concentrates on its main business. However, residual net revenues from engine sales appear in other net revenues from 2024.
- Contract ended in 2023, ceasing direct revenue contribution.
- Focus shifted to Ferrari's core business, enhancing strategic priorities.
- Residual revenues from engine sales are now reported under "other net revenues".
- This change reflects a strategic realignment for better profitability.
Ferrari's "Dogs": Declining Assets & Challenges
Ferrari's "Dogs" in the BCG Matrix include declining assets and strategic challenges.
The Portofino M, 812 series, and Roma, generated minimal revenue, representing a strategic shift.
Unfavorable performance of Scuderia Ferrari in 2024 and falling sales in Mainland China, Hong Kong, and Taiwan also indicate "Dog" status, impacting brand visibility and sales.
| Category | Impact | 2024 Data |
|---|---|---|
| Outdated Models | Low Revenue | 15-20% of lineup |
| Racing Performance | Negative Brand Visibility | Behind Rivals |
| Regional Sales | Sales Decline | -328 units (China, HK, Taiwan) |
Question Marks
Ferrari's First All-Electric Vehicle (EV)
Ferrari's first EV, launching Q4 2025, is a Question Mark. This move into electric vehicles is a big change for the brand. Success hinges on meeting high-performance demands. The team includes Sir Jony Ive, signaling serious commitment. Ferrari's 2024 revenue was €5.97 billion, a key benchmark.
Ferrari SF90 Successor (SF100/F173M)
The successor to the Ferrari SF90, likely named SF100 or F173M, is a Question Mark in the BCG Matrix. This new hybrid supercar aims for even greater performance. Its success hinges on technological advancements and market reception. Early indications suggest it could be Ferrari's second most powerful car, after the F80. The SF90 had a starting price of around $500,000; the new model could be priced similarly, impacting its market position.
Ferrari Roma Successor
The Ferrari Roma successor, a Question Mark in the BCG Matrix, seeks to enhance the grand touring experience. Its success hinges on merging luxury, performance, and design innovation. This model's powertrain, possibly a V8, V6 hybrid, or V12, adds uncertainty. In 2024, Ferrari's revenue reached €5.97 billion, reflecting its market's high expectations.
Track-Focused 296 (296 VS)
The track-focused 296 VS, a Question Mark in Ferrari's BCG Matrix, aims to capture track enthusiasts. This model's success hinges on delivering a superior driving experience. With optimized aerodynamics and potential power boosts, it's a highly anticipated release. Ferrari's 2024 sales figures show a strong demand for high-performance models.
- Ferrari's Q1 2024 shipments increased by 3.3% year-over-year.
- The 296 GTB's starting price is around $320,000.
- VS models often command a premium, potentially increasing revenue.
- Track-focused cars have a niche market but high profit margins.
Purosangue Plug-In Hybrid Variant
A plug-in hybrid Purosangue positions as a Question Mark in Ferrari's BCG matrix. This SUV variant blends the practicality of an SUV with hybrid efficiency. Its success hinges on attracting eco-conscious buyers without sacrificing Ferrari's performance and luxury. This could expand the Purosangue's market reach and support Ferrari's sustainability targets.
- Market: The global hybrid SUV market was valued at $133.9 billion in 2023.
- Sales: Ferrari's 2023 shipments totaled 13,663 units.
- Sustainability: Ferrari aims for carbon neutrality by 2030.
- Strategic Goal: Expand customer base with eco-friendly options.
New Ventures: EVs, Hybrids, and Enhanced Models
Question Marks represent new Ferrari ventures needing investment. These include EVs, hybrids, and enhanced models. Success depends on market reception and technological innovation. The company's 2024 revenue was €5.97 billion, influencing these investments.
| Model | Status | Key Factor |
|---|---|---|
| EV | Q4 2025 Launch | Performance vs. Expectation |
| SF90 Successor | Hybrid Supercar | Tech Advancement & Market |
| Roma Successor | Grand Touring | Luxury & Powertrain |
BCG Matrix Data Sources
Ferrari's BCG Matrix leverages financial filings, market research, sales data, and expert assessments for strategic precision.
