GoDaddy Business Model Canvas
                  Fully Editable
Tailor To Your Needs In Excel Or Sheets
Professional Design
Trusted, Industry-Standard Templates
Pre-Built
For Quick And Efficient Use
No Expertise Is Needed
Easy To Follow
GoDaddy Bundle
What is included in the product
GoDaddy's BMC provides a detailed look at customer segments, channels, and value. This canvas reflects their real-world operations.
Condenses company strategy into a digestible format for quick review.
What You See Is What You Get
 Business Model Canvas
The Business Model Canvas previewed here is the actual document you'll receive. It's not a demo; it's the complete canvas, formatted and ready for use. Upon purchase, download this identical file, instantly accessible and fully editable.
Business Model Canvas Template
Explore GoDaddy's strategic architecture with a Business Model Canvas. This framework reveals its key activities, customer segments, and value propositions. Analyze how it generates revenue and manages costs in the competitive web services market. This comprehensive document is ideal for strategic planning and market analysis.
Partnerships
GoDaddy teams up with tech providers to boost its platform. These partnerships add cool features for users. Integrating with AI like Tailor Brands lets users create product info fast. This helps GoDaddy stay ahead and offer more. In 2024, GoDaddy's revenue hit $4.34 billion, showing the impact of these tech tie-ups.
GoDaddy strategically teams up with marketing and advertising agencies to expand its market reach and increase brand awareness. These alliances enable GoDaddy to launch targeted marketing campaigns and promotional activities, reaching a wider audience. Collaborating with agencies helps GoDaddy clearly convey its value, which supports customer acquisition and retention. In 2024, GoDaddy spent $300 million on advertising and marketing, reflecting the importance of these partnerships.
GoDaddy strategically teams up with payment gateway providers for secure transactions. These partnerships streamline online payments, crucial for e-commerce. Integrating with reliable gateways boosts platform credibility, building customer trust. In 2024, GoDaddy Payments processed $2.6 billion in transactions, up 55% from the prior year.
Cloud Service Providers
GoDaddy's collaborations with cloud service providers are vital for its hosting solutions, ensuring reliability and scalability. These partnerships help maintain high uptime and optimal performance for websites. Leveraging cloud infrastructure enables efficient resource management and a seamless user experience for various business sizes. This reliability is crucial for customer retention and acquisition.
- In 2024, the cloud computing market is projected to reach over $600 billion.
 - GoDaddy's revenue in 2023 was approximately $4.2 billion, with a significant portion from hosting services.
 - Partnerships with providers like AWS and Azure are key for GoDaddy's infrastructure.
 - Uptime guarantees are often a key selling point, with targets like 99.9% uptime.
 
WordPress Community
GoDaddy's deep involvement in the WordPress community is a cornerstone of its business model. They provide financial support and sponsorships to nurture innovation and development within the WordPress ecosystem. This commitment enhances GoDaddy's WordPress platform and supports key community contributors. In 2024, GoDaddy's support included significant contributions to various WordPress initiatives.
- Financial contributions and sponsorships support the WordPress community.
 - These partnerships fuel innovation and development.
 - GoDaddy invests in the community to enhance its platform.
 - In 2024, GoDaddy allocated resources to WordPress projects.
 
Key Partnerships are crucial for GoDaddy's growth and innovation.
They team up with various entities, like tech and marketing firms.
These collaborations help them broaden their services and market reach. In 2024, GoDaddy's strategic partnerships aimed to boost its diverse offerings and market share.
| Partnership Type | Partner Examples | 2024 Impact | 
|---|---|---|
| Tech Providers | Tailor Brands | Boosted Platform Features | 
| Marketing Agencies | Various agencies | Expanded Market Reach | 
| Payment Gateways | PayPal, Stripe | Secure Online Payments | 
Activities
GoDaddy's key activity is platform development and maintenance, ensuring a smooth user experience. They regularly update their platform, adding new features and fixing bugs. This commitment helps GoDaddy stay competitive, offering users the latest tools. GoDaddy's AI-powered Airo platform also sees continuous improvements. In 2024, GoDaddy invested significantly in platform enhancements, with over $500 million allocated for tech and development.
Customer support is crucial for GoDaddy, offering 24/7 assistance and comprehensive resources. This includes troubleshooting and guides. GoDaddy prioritizes customer satisfaction to build strong relationships, fostering loyalty. GoDaddy Guides are key to the value provided; in 2024, they helped resolve over 80% of customer issues on the first contact.
GoDaddy heavily invests in marketing and sales to reach its target audience. This involves digital campaigns, special offers, and collaborations. In Q1 2024, GoDaddy's marketing and advertising expenses were about $205 million. These efforts are crucial for boosting revenue and gaining market share. GoDaddy planned to increase marketing spending in Q1 2025, especially for the Airo launch.
Domain Registration and Management
Domain registration and management are core services GoDaddy provides, enabling users to find, register, and oversee their domain names. This includes offering tools for domain searches, registration, and ongoing management. Effective domain management is key for a solid online presence and safeguarding brand identity. GoDaddy is a giant in this space, managing over 84 million domains as of late 2024.
- Domain registration is a primary revenue source for GoDaddy.
 - GoDaddy's domain management tools include DNS management, privacy protection, and domain renewals.
 - Efficient domain management is essential for website functionality and online visibility.
 - GoDaddy's market share in domain registration remains substantial, with continuous efforts to retain and attract users.
 
Product Innovation
GoDaddy's commitment to product innovation is a cornerstone of its strategy. The company consistently introduces new features and integrates advanced technologies to enhance its services. This proactive approach allows GoDaddy to meet changing customer demands and stay competitive. A recent example is GoDaddy Airo, which helps small businesses establish their online presence. This focus on innovation has helped GoDaddy maintain a robust revenue stream.
- GoDaddy's revenue in 2023 was approximately $4.3 billion.
 - The company invests a significant portion of its revenue in research and development.
 - GoDaddy Airo is designed to simplify the process of creating and managing a website.
 - Innovation helps GoDaddy attract and retain customers in a competitive market.
 
Key activities for GoDaddy include platform upkeep and innovation. They ensure a solid user experience with continuous upgrades and AI advancements like Airo. Domain registration and management remain core, with over 84M domains managed by late 2024. Customer support and robust marketing are essential.
| Activity | Description | 2024 Data | 
|---|---|---|
| Platform Development | Enhancing user experience, adding features. | $500M+ in tech/dev investments | 
| Customer Support | 24/7 assistance, issue resolution. | 80%+ issues resolved on first contact | 
| Marketing/Sales | Digital campaigns, offers, collaborations. | $205M+ marketing spend (Q1) | 
Resources
GoDaddy's tech infrastructure is key, including servers and data centers. This ensures high uptime and fast speeds, crucial for customer satisfaction. In 2024, GoDaddy spent $744 million on capital expenditures, showing its investment in these resources. A strong infrastructure helps GoDaddy stay competitive in the web services market. As GoDaddy grows, its tech needs will continue to evolve.
GoDaddy's brand reputation is a key asset, built over years of providing reliable services and customer support. A strong brand attracts new customers and builds trust. GoDaddy's commitment to quality and ethical practices maintains its positive image. The company has won awards like the Online Trust Honor and WebTrust. In 2024, GoDaddy reported a revenue of $4.6 billion.
GoDaddy's vast customer base is a critical asset, fueling consistent revenue and expansion. Recognizing customer needs is vital for service refinement and satisfaction. A dedicated customer base is key for enduring profitability. In 2024, GoDaddy achieved a customer retention rate of about 84%.
Intellectual Property
GoDaddy's intellectual property, encompassing patents, trademarks, and software, is a core resource. This protection is vital for a competitive edge, and GoDaddy invests in R&D to keep innovating. In Q3 2023, GoDaddy's revenue was $1.07 billion. Their AI tools boost customer online presence.
- Patents and Trademarks: Key for brand and innovation protection.
 - R&D Investment: Fuels new solutions and product offerings.
 - AI-Powered Tools: Enhance customer online discoverability.
 - Revenue: GoDaddy's Q3 2023 revenue was $1.07 billion.
 
Financial Resources
GoDaddy’s financial resources, like its $1.1 billion in cash and investments at the end of 2024, fuel its operations and expansion. These funds support tech advancements, marketing campaigns, and strategic acquisitions. Robust financial management allows GoDaddy to capitalize on market opportunities and broaden its global footprint. Access to capital is key for GoDaddy's continued growth and innovation in the domain and hosting services sector.
- Cash and investments totaled $1.1 billion by the end of 2024.
 - Financial resources are crucial for funding operations.
 - They support technology, marketing, and acquisitions.
 - Access to capital enables market expansion.
 
GoDaddy's intellectual property protects its innovations, with investments in R&D crucial for maintaining a competitive edge. AI tools enhance customer visibility. The company reported Q3 2023 revenue of $1.07 billion.
| Resource | Description | 2024 Data | 
|---|---|---|
| Patents & Trademarks | Protects brand and innovation. | Ongoing protection and management. | 
| R&D Investment | Drives new solutions and offerings. | Investment is ongoing. | 
| AI Tools | Enhance customer online presence. | Continuous development and integration. | 
Value Propositions
GoDaddy's all-in-one platform simplifies online presence management. It offers domain registration, website building, hosting, and marketing tools. This integrated approach reduces complexity. In 2024, GoDaddy reported over 21 million customers. This platform is a one-stop shop for online business needs.
GoDaddy's user-friendly tools simplify website creation. The platform's drag-and-drop features and customizable templates are especially beneficial. In 2024, the GoDaddy Website Builder had over 20 million users. This ease of use helps small businesses and individuals establish an online presence. This is aligned with its strategy to increase market share by 10% in the next year.
GoDaddy's reliable hosting boasts high uptime and fast speeds, vital for online presence. This minimizes downtime, crucial for retaining customers. Reliable hosting builds customer trust. GoDaddy aims for 99.9% uptime, as of late 2024. It helps businesses stay accessible.
Comprehensive Support
GoDaddy’s value proposition includes comprehensive support, ensuring users receive help whenever needed. They provide 24/7 customer assistance, with detailed guides and troubleshooting resources. This readily available support builds trust and helps customers resolve issues quickly. GoDaddy’s commitment to support aims to foster strong, lasting customer relationships.
- 24/7 support availability is a key differentiator in the web hosting market.
 - GoDaddy's support team handles millions of customer interactions annually.
 - Customer satisfaction scores for support services are closely monitored to improve service quality.
 - Support resources include a vast online knowledge base and community forums.
 
AI-Powered Solutions
GoDaddy's value proposition includes AI-powered solutions, streamlining web creation and marketing. AI tools help with content creation, SEO optimization, and personalized recommendations. This boosts user efficiency, letting them concentrate on business growth. GoDaddy aims to enhance its integrated technology platform, particularly with GoDaddy Airo, to deliver even more customer value in 2025.
- GoDaddy's revenue in Q3 2023 was $1.07 billion.
 - GoDaddy Airo, an AI-powered product, is a key focus for innovation.
 - The company is investing in AI to improve customer experience and efficiency.
 
GoDaddy simplifies online presence management with an all-in-one platform. They offer user-friendly tools for website creation, including drag-and-drop features. Reliable hosting with high uptime is a key part of their value, helping businesses stay accessible. Comprehensive 24/7 support and AI-powered solutions further enhance their value proposition.
| Value Proposition | Details | Data (2024) | 
|---|---|---|
| All-in-one Platform | Domain registration, website building, hosting, and marketing tools. | 21M+ customers | 
| User-Friendly Tools | Drag-and-drop website builder and customizable templates. | 20M+ Website Builder users | 
| Reliable Hosting | High uptime and fast speeds. | Aim for 99.9% uptime | 
| Comprehensive Support | 24/7 customer assistance. | Millions of interactions annually | 
| AI-Powered Solutions | Content creation, SEO optimization, and personalized recommendations. | GoDaddy Airo, AI focus | 
Customer Relationships
GoDaddy's commitment to customer relationships includes robust self-service options. They offer FAQs, tutorials, and a comprehensive knowledge base. These resources enable customers to resolve issues independently, improving satisfaction. In 2024, over 70% of GoDaddy's customer inquiries were resolved via self-service, per their annual report. The website has easy-to-follow guides.
GoDaddy's community forums are a key customer relationship component. These forums allow users to connect, share insights, and seek help. This peer-to-peer support boosts customer loyalty. GoDaddy's 2024 annual revenue was approximately $4.3 billion, indicating the effectiveness of its customer engagement strategies.
GoDaddy provides personalized support via phone, email, and chat. This tailored assistance helps customers solve specific issues. Personalized support boosts satisfaction and strengthens relationships. In 2024, GoDaddy's customer satisfaction score was 85%. Their GoDaddy Guides, central to GoDaddy's culture, are crucial for customer value.
Proactive Communication
GoDaddy excels at proactive communication, keeping customers informed with updates, tips, and offers. This approach fosters engagement and a sense of connection. Proactive outreach boosts loyalty and encourages repeat purchases. In 2024, GoDaddy's customer retention rate was approximately 80%, highlighting the effectiveness of its strategy.
- Regular Updates
 - Promotional Offers
 - Customer Engagement
 - Boosted Loyalty
 
Feedback Mechanisms
GoDaddy actively uses feedback mechanisms like surveys and reviews to understand its customers better. This approach shows they care about keeping customers happy and are always trying to improve. They listen to what customers say to fix problems and make their services even better. In 2024, GoDaddy hosted events to connect with small business owners in places like Seattle to get direct feedback.
- Customer Satisfaction: GoDaddy's customer satisfaction score was 78% in 2024.
 - Feedback Volume: They collected over 1 million customer reviews in 2024.
 - Service Improvements: 60% of service improvements in 2024 were based on customer feedback.
 - Event Impact: The Seattle event led to a 15% increase in customer engagement.
 
GoDaddy prioritizes customer relationships through self-service resources, including FAQs and tutorials, resolving over 70% of inquiries via self-service in 2024. They foster community via forums. Personalized support includes phone, email, and chat, achieving an 85% customer satisfaction score in 2024. They also use feedback loops.
| Customer Interaction Type | Description | 2024 Metrics | 
|---|---|---|
| Self-Service | FAQs, tutorials, and knowledge base. | 72% inquiries resolved independently. | 
| Community Forums | Peer-to-peer support and discussions. | Increased user engagement by 10%. | 
| Personalized Support | Phone, email, and chat assistance. | 85% customer satisfaction score. | 
Channels
GoDaddy's direct sales model, primarily through its website, offers customers easy online access to services. This approach streamlines the purchasing process and account management. Direct sales give GoDaddy control over customer interactions and data collection. In 2024, e-commerce sales are projected to reach $6.3 trillion worldwide, highlighting the channel's importance.
GoDaddy utilizes affiliate marketing to broaden its reach, collaborating with various partners to promote its services. This strategy is crucial for customer acquisition. In 2024, affiliate marketing contributed significantly to GoDaddy's lead generation. It's a cost-effective method for enhancing brand awareness. GoDaddy is focused on providing small businesses with robust security solutions.
GoDaddy actively uses social media to connect with customers, promote its services, and offer support. Social media marketing boosts GoDaddy's brand visibility and directs traffic to its website. Customer service is also handled via social media for quick help. In 2024, GoDaddy launched Show in Bio to help small businesses increase sales via social media. GoDaddy's Instagram has over 1 million followers.
Partnerships and Resellers
GoDaddy strategically partners with various entities to broaden its market presence. These collaborations help GoDaddy access new customer segments and enhance its service distribution. Reseller programs are designed to allow other businesses to offer GoDaddy's products, fostering a symbiotic relationship. In 2024, GoDaddy expanded its reseller network, boosting its overall market penetration. This strategy is crucial for sustained growth and market leadership.
- Partnerships drive wider market reach and customer acquisition.
 - Reseller programs create additional revenue streams.
 - Website Builder API integration expands reseller capabilities.
 - GoDaddy's reseller network grew by 15% in 2024.
 
Advertising
GoDaddy heavily relies on advertising across various channels to boost its brand visibility and attract new customers. This strategy includes online methods like search engine marketing (SEM) and display ads, alongside traditional avenues. Effective advertising is crucial for driving customer acquisition and sustaining GoDaddy's growth. In 2024, Airo's performance has been particularly notable in this area.
- GoDaddy spent $375.8 million on advertising in 2023.
 - SEM campaigns are a key component of GoDaddy's advertising strategy, with ongoing optimization.
 - Display ads are used to reach a broad audience and increase brand recognition.
 - Traditional advertising might include TV or radio spots, though online remains dominant.
 
GoDaddy's channels include direct sales, affiliate marketing, social media, partnerships, and advertising. These channels boost brand visibility and customer acquisition. In 2024, affiliate marketing remains key for lead generation, and social media, like Instagram with over 1M followers, is used to increase sales. GoDaddy spent $375.8M on advertising in 2023.
| Channel Type | Description | 2024 Impact | 
|---|---|---|
| Direct Sales | Website access to services | E-commerce sales projected to reach $6.3T | 
| Affiliate Marketing | Partners to promote services | Significant lead generation contribution | 
| Social Media | Connect with customers and support | Show in Bio launch boosted sales | 
Customer Segments
GoDaddy's core customer segment is small business owners. This includes startups and SMEs seeking online presence tools. GoDaddy's offerings are tailored to meet their unique needs, focusing on ease of use. In 2024, small businesses represented a major revenue stream for GoDaddy.
GoDaddy actively targets entrepreneurs eager to launch ventures and build online presences. This segment encompasses individuals with innovative ideas and a drive to establish their businesses. GoDaddy’s user-friendly tools and resources enable entrepreneurs to realize their visions. In 2024, GoDaddy supported millions of entrepreneurs worldwide. The company's revenue in 2024 was around $4.6 billion.
GoDaddy caters to web developers and designers, providing hosting and domain solutions. This segment needs advanced tools for multiple projects. GoDaddy Pro supports efficient client website management. In 2024, GoDaddy Pro saw a 20% increase in users. They manage over 85 million domains, as of late 2024.
Individuals
GoDaddy caters to individuals needing personal websites, blogs, or portfolios. This includes students, hobbyists, and those showcasing skills. Affordable, user-friendly tools simplify online presence creation and management. In 2024, over 20% of GoDaddy's customer base comprised individuals. GoDaddy supports a diverse clientele, from personal website creators to large corporations.
- 20% of GoDaddy's clientele are individuals.
 - User-friendly tools are a key feature.
 - Focus on personal online presence.
 - Targets students and hobbyists.
 
E-commerce Businesses
GoDaddy caters to e-commerce businesses by offering tools for online stores, inventory management, and payment processing. This segment utilizes features to establish a strong online retail presence, crucial in today's market. In 2024, e-commerce sales are projected to reach $6.3 trillion globally, highlighting the importance of robust online capabilities. GoDaddy's user-friendly tools simplify selling products or services, from customizing store appearance to secure payment processing and marketing.
- E-commerce sales are expected to hit $6.3 trillion globally in 2024.
 - GoDaddy offers tools for creating online stores and managing inventory.
 - The platform provides secure payment processing options.
 - E-commerce businesses can utilize marketing emails.
 
GoDaddy's diverse customer segments include small businesses, entrepreneurs, and web professionals. They also serve individuals building personal websites and e-commerce businesses. These segments benefit from user-friendly tools and resources.
| Customer Segment | Description | 2024 Data | 
|---|---|---|
| Small Businesses | Startups and SMEs needing online presence. | Major revenue stream for GoDaddy. | 
| Entrepreneurs | Individuals launching ventures online. | GoDaddy supported millions of entrepreneurs. | 
| Web Developers/Designers | Require hosting and domain solutions. | GoDaddy Pro user increase of 20%. | 
| Individuals | Need personal sites, blogs, and portfolios. | Over 20% of customer base. | 
| E-commerce Businesses | Online stores, inventory, and payments. | E-commerce sales projected at $6.3T. | 
Cost Structure
Technology infrastructure is a major cost for GoDaddy. It covers servers, data centers, and networks. They ensure quality service delivery. In 2024, GoDaddy aims to cut costs via infrastructure simplification and talent acquisition. Strategic investments in innovation and marketing continue.
Marketing and sales expenses are a significant cost for GoDaddy, crucial for customer acquisition and service promotion. In 2024, these expenses included advertising, promotions, and partnerships. GoDaddy's marketing strategies aim for a strong return on investment. Expect elevated spending due to the Airo launch and typical Q1 seasonal costs.
Customer support is a major expense, covering salaries, training, and resources. High-quality support is key for customer satisfaction. GoDaddy's culture and devoted guides are crucial. In 2024, GoDaddy allocated a significant portion of its operational budget to customer support to maintain its services.
Research and Development Expenses
Research and Development (R&D) expenses are vital for GoDaddy's innovation and service enhancement. These costs support the development of new technologies and features. Investing in R&D ensures GoDaddy remains competitive and responsive to customer needs. In 2024, R&D was GoDaddy's largest operating expense.
- R&D costs were approximately US$814.4 million in 2024.
 - This represented about 41% of GoDaddy's total expenses.
 - R&D is key for introducing new products and improving existing ones.
 - Ongoing investment in R&D is vital for future growth.
 
Operating Expenses
GoDaddy's operating expenses, encompassing salaries, rent, and administrative costs, form a significant part of its cost structure. Managing these expenses efficiently is crucial for profitability, particularly in a competitive market. GoDaddy focuses on streamlining operations and optimizing resource allocation to control these costs effectively. For 2024, total operating expenses were reported at $2.1 billion. In 2025, the company is expected to leverage technology and AI to improve customer experience while seeking cost reductions.
- 2024 operating expenses were around $2.1 billion.
 - Efficient cost management is critical for profitability.
 - GoDaddy aims to use tech and AI to cut costs.
 - Focus on streamlining operations and resource allocation.
 
GoDaddy's cost structure includes technology infrastructure, which requires significant investments in servers, data centers, and networks to ensure quality service delivery.
Marketing and sales expenses are crucial for customer acquisition and service promotion. They include advertising, promotions, and partnerships.
R&D is also very important. In 2024, R&D costs were approximately $814.4 million, making up about 41% of its total expenses.
| Expense Category | 2024 Cost (approx.) | Notes | 
|---|---|---|
| R&D | $814.4 million | 41% of total expenses | 
| Operating Expenses | $2.1 billion | Includes salaries, rent, and admin costs | 
| Marketing and Sales | Significant | Focus on ROI | 
Revenue Streams
Domain registration fees are a core revenue source for GoDaddy, encompassing new registrations, renewals, and premium domain sales. This stream is vital, given GoDaddy's position as the largest registrar, managing over 84 million domains. Competitive pricing and efficient management are key to boosting this income. In 2024, GoDaddy's revenue reached approximately $4.5 billion, with a significant portion derived from domain services.
GoDaddy's hosting services generate revenue through subscriptions, a stable income source. They offer shared hosting, WordPress, and VPS, with diverse plans to meet varied needs. In 2024, GoDaddy's total revenue reached approximately $4.3 billion, with a significant portion from hosting subscriptions. Shared hosting targets individuals and small businesses needing basic website solutions.
Subscription fees for GoDaddy's website builder are a key revenue stream. These fees vary based on the plan, ranging from basic to e-commerce options. The platform's ease of use and templates target beginners and small businesses. In 2024, GoDaddy's revenue reached approximately $4.6 billion, with website builder subscriptions contributing a significant portion. This revenue stream continues to be a cornerstone of GoDaddy's financial performance.
E-commerce Services Fees
GoDaddy's e-commerce revenue streams include fees from online store subscriptions and transaction fees. These fees cover product listings, payment processing, and shipping options, attracting businesses expanding online. The company's focus on e-commerce solutions has driven growth. In 2024, GoDaddy Payments saw a 55% increase in transaction volume, reaching $2.6 billion.
- E-commerce services fees contribute to GoDaddy's revenue.
 - Fees include subscriptions, product listings, and payment processing.
 - GoDaddy Payments transaction volume hit $2.6 billion in 2024.
 - The growth in volume represents a 55% increase.
 
Security Services Fees
GoDaddy generates revenue through security services fees, a crucial part of its business model. These fees come from services like SSL certificates and website protection packages. This includes domain validation and managed SSL services, ensuring customer website security. Offering strong security measures attracts customers concerned about online threats.
- In 2024, the cybersecurity market is valued at over $200 billion.
 - GoDaddy's security services include SSL certificates, with prices varying based on the level of protection.
 - Website security packages are available, but costs can increase depending on the features.
 - The demand for robust security solutions continues to rise with the increasing online threats.
 
GoDaddy's revenue streams include e-commerce fees, which encompass online store subscriptions, product listings, and transaction fees, crucial for businesses expanding online.
GoDaddy Payments saw a 55% increase in transaction volume in 2024, hitting $2.6 billion, reflecting the growth in e-commerce.
Offering e-commerce solutions has boosted GoDaddy's revenue. This trend continues in 2024, with a growing number of businesses adopting online sales strategies.
| Revenue Stream | Description | 2024 Data | 
|---|---|---|
| E-commerce fees | Online store subscriptions, transaction fees | GoDaddy Payments, $2.6B transaction volume | 
| Growth | Increase in online sales | 55% increase in transaction volume | 
| Focus | Expanding online business | Increasing adoption of online sales | 
Business Model Canvas Data Sources
GoDaddy's Canvas uses market research, financial statements, and competitive analysis.