McDonald's Business Model Canvas
Fully Editable
Tailor To Your Needs In Excel Or Sheets
Professional Design
Trusted, Industry-Standard Templates
Pre-Built
For Quick And Efficient Use
No Expertise Is Needed
Easy To Follow
McDonald's Bundle
What is included in the product
Detailed Word Document
Organized into 9 classic BMC blocks, detailing McDonald's operations with insights.
Customizable Excel Spreadsheet
Shareable and editable for team collaboration and adaptation.
What You See Is What You Get
Business Model Canvas
This preview displays the complete McDonald's Business Model Canvas you will receive. The document you see is identical to the one you'll download after purchase. Access the same professionally formatted file, ready for your analysis and use. No hidden sections, just the full, ready-to-use canvas. You get what you see here—no surprises!
Business Model Canvas Template
McDonald's: A Business Model Deep Dive
McDonald's' Business Model Canvas showcases its multifaceted approach to value creation. It emphasizes a strong focus on customer segments, including families and value seekers. Key partnerships with suppliers and franchisees are crucial for its operations. McDonald's's revenue streams, like sales and franchise fees, are clearly defined. Its cost structure involves food, labor, and marketing.
Ready to go beyond a preview? Get the full Business Model Canvas for McDonald's and access all nine building blocks with company-specific insights, strategic analysis, and financial implications—all designed to inspire and inform.
Partnerships
Franchisees
Franchisees are vital to McDonald's, running many restaurants worldwide. They invest capital, manage daily operations, and maintain standards. McDonald's offers training, support, and marketing to franchisees. In 2024, over 90% of McDonald's restaurants were franchisee-owned, showcasing their importance.
Suppliers
McDonald's depends on a wide array of suppliers for its ingredients, packaging, and equipment, ensuring a steady supply of high-quality products. These partnerships are crucial for maintaining the consistency that customers expect. In 2024, McDonald's spent approximately $10 billion on food, beverages, and packaging. The company also works with suppliers to support sustainable practices.
Coca-Cola
The McDonald's-Coca-Cola partnership is a cornerstone of McDonald's success, a relationship that began in 1955. Coca-Cola is the exclusive beverage provider for McDonald's, enhancing customer experience. In 2024, Coca-Cola's revenue was approximately $46 billion, reflecting the strength of this alliance. This collaboration extends to joint marketing efforts, boosting brand visibility and sales for both.
Technology Vendors
McDonald's leverages tech partnerships to boost operations and customer satisfaction. Collaborations with IBM and Google Cloud are pivotal. These alliances introduce AI for drive-thrus and cloud solutions. The goal is to boost efficiency and improve food quality.
- IBM's AI tech aims to streamline drive-thru processes.
- Google Cloud supports generative AI and cloud infrastructure.
- These tech integrations seek to improve speed and order accuracy.
- The aim is to enhance the overall dining experience.
Local Communities and Organizations
McDonald's actively engages with local communities through diverse partnerships. These collaborations span initiatives such as supporting the Ronald McDonald House Charities, environmental conservation efforts, and educational programs. Through these alliances, McDonald's enhances its community ties. This strategy boosts brand visibility and underscores its dedication to social responsibility. In 2024, McDonald's invested over $200 million in community programs worldwide.
- Ronald McDonald House Charities supported 200+ locations globally.
- McDonald's partnered with local schools for literacy programs.
- Environmental partnerships focused on sustainable packaging.
- Community involvement increased brand loyalty by 15%.
McDonald's: Key Partnerships for Growth
McDonald's has strong partnerships for success. These include alliances with franchisees, suppliers, and Coca-Cola, enhancing its operations. The company also relies on tech partners such as IBM and Google to improve efficiency. Furthermore, McDonald's actively builds community ties through initiatives.
| Partner Type | Partnership Example | Impact |
|---|---|---|
| Franchisees | Restaurant Owners | 90%+ restaurants are franchisee-owned |
| Suppliers | Food, Packaging | $10B spent on supplies in 2024 |
| Coca-Cola | Exclusive Beverage Provider | Enhances customer experience |
Activities
Franchise Operations
McDonald's thrives on its franchise operations, a core activity. This involves extensive training, operational guidance, and marketing support for franchisees. In 2024, over 90% of McDonald's restaurants globally are franchised, emphasizing this activity's importance. Ensuring brand standards and consistent quality across locations also falls under this key activity. McDonald's generated about $25.5 billion in revenue in 2023, with franchise revenue playing a significant role.
Supply Chain Management
McDonald's supply chain is a global operation, crucial for its consistent food quality and availability. They source ingredients, packaging, and equipment, negotiating with suppliers for good deals. In 2023, McDonald's spent $23.1 billion on food, beverages, and packaging. They also focus on sustainable sourcing to lower their environmental footprint.
Menu Innovation and Development
Menu innovation and development are essential for McDonald's. They continuously introduce new items, conduct market research, and adapt menus locally. For instance, in 2024, they expanded McCafe offerings. McDonald's also focuses on healthier options, reflecting consumer demand.
Marketing and Promotion
McDonald's significantly emphasizes marketing and promotion within its business model. The company consistently invests in advertising campaigns across various media platforms. They use promotional offers and digital marketing strategies to boost customer engagement and sales. Collaborations with celebrities and influencers are also key to broadening their audience and enhancing brand visibility.
- In 2024, McDonald's spent roughly $2.1 billion on advertising.
- Digital marketing initiatives account for approximately 30% of their total marketing expenditure.
- Partnerships with celebrities have increased sales by about 10-15% in recent campaigns.
- McDonald's runs over 20,000 promotional offers annually.
Customer Service
Customer service is a cornerstone of McDonald's operations. The company invests significantly in training its staff to deliver prompt and accurate service. They aim to create a welcoming atmosphere for all customers. Resolving issues quickly is also a priority for the brand.
- McDonald's spends a large amount on staff training annually.
- Customer satisfaction scores are closely monitored.
- Order accuracy rates are a key performance indicator (KPI).
- Complaint resolution times are tracked and measured.
Marketing Strategies Drive Growth
McDonald's relies heavily on its marketing efforts to maintain its brand. The company consistently invests in advertising across various platforms. They use digital marketing to boost customer engagement.
| Key Activity | Description | 2024 Data |
|---|---|---|
| Marketing & Promotion | Advertising and promotional campaigns. | Advertising spend: ~$2.1B |
| Digital Marketing | Digital initiatives to engage customers. | ~30% of total marketing spend |
| Celebrity Partnerships | Collaborations to boost brand visibility. | Sales increase: 10-15% |
Resources
Brand Reputation
McDonald's brand reputation, symbolized by the Golden Arches, is a key resource. It represents global trust, consistency, and family values, crucial for customer attraction. In 2024, McDonald's brand value was estimated at over $195 billion, reflecting its strong market position. This brand equity supports customer loyalty and market leadership in the fast-food sector.
Franchise Network
McDonald's leverages its vast franchise network as a pivotal resource for growth. This model enables quick expansion with reduced capital needs; franchisees invest in locations and handle daily operations. As of 2024, over 90% of McDonald's restaurants are franchised. This approach supports localized strategies, adapting to regional preferences.
Real Estate
McDonald's real estate strategy is key. The company owns a significant portion of land and buildings, leasing them to franchisees. This model generates substantial revenue through rent and royalties. In 2024, real estate contributed significantly to McDonald's profitability, showcasing its long-term value.
Supply Chain Infrastructure
McDonald's supply chain is a cornerstone of its operations, guaranteeing a steady flow of ingredients, packaging, and equipment. This robust system includes a network of approved suppliers, distribution centers, and advanced logistics. The infrastructure is crucial for maintaining product quality and consistency across its global footprint. In 2024, McDonald's spent approximately $14 billion on food, packaging, and other supplies.
- Global Supplier Network: McDonald's has thousands of suppliers worldwide.
- Distribution Centers: Over 100 distribution centers globally, in 2024.
- Logistics: Focus on efficient transportation to reduce costs.
- Quality Control: Strict standards to maintain food safety.
Technology and Digital Platforms
McDonald's heavily relies on technology and digital platforms to streamline its business. This includes mobile ordering through its app, self-service kiosks in restaurants, and AI-driven drive-thrus. These innovations boost operational efficiency and customer satisfaction, leading to better service. Digital investments are crucial for maintaining a competitive edge.
- Mobile Ordering: McDonald's app had over 150 million active users in 2023.
- Self-Service Kiosks: Found in most locations, they speed up ordering.
- AI Drive-Thrus: Implemented in some locations to personalize service.
- Tech Spending: McDonald's spent approximately $1 billion on technology in 2024.
Key Assets Driving Success
McDonald's core resources include its strong brand, global franchise network, and strategic real estate holdings. These elements, backed by a robust supply chain and cutting-edge technology, drive operational efficiency and customer satisfaction. Investments in digital platforms and supply chain logistics are crucial for maintaining competitiveness.
| Resource | Description | 2024 Data |
|---|---|---|
| Brand Reputation | Global trust, consistency, and family values. | Brand value over $195B. |
| Franchise Network | Rapid expansion with reduced capital needs. | Over 90% of restaurants franchised. |
| Real Estate | Ownership of land & buildings, leasing to franchisees. | Significant revenue from real estate. |
Value Propositions
Affordability
McDonald's excels in affordability, attracting a broad customer base, especially those mindful of their budget. Value meals and promotions are key to driving sales, with the company strategically using competitive pricing. For instance, in 2024, McDonald's introduced several value deals to boost customer traffic.
Convenience
McDonald's excels in convenience through its widespread presence and various service options. With over 40,000 locations globally, the company ensures accessibility. Drive-thrus and delivery services further enhance ease, contributing to a 2023 global revenue of approximately $25.5 billion. This accessibility supports McDonald's goal to provide quick and easy access to its menu.
Consistency
McDonald's delivers consistent quality and taste globally. This reliability fosters brand trust. Customers enjoy the same menu, wherever they are. In 2024, McDonald's had over 40,000 locations worldwide.
Familiarity
McDonald's thrives on the familiarity it offers, a key value proposition. The brand's consistent menu and recognizable golden arches create a sense of comfort for customers globally. This widespread recognition drives repeat visits, solidifying its market position. In 2024, McDonald's saw a 4.5% increase in global comparable sales, reflecting the power of its familiar brand.
- Global brand recognition boosts customer loyalty.
- Consistent menu items foster trust.
- Familiarity drives frequent customer visits.
- McDonald's targets varied age groups.
Menu Variety and Innovation
McDonald's provides a wide-ranging menu, satisfying varied customer preferences. They consistently introduce new items to keep their offerings exciting. Adapting to local tastes globally is key to their success. In 2024, McDonald's saw a 3.4% increase in global comparable sales. This menu strategy fuels growth.
- Menu innovation drives customer engagement and sales.
- Local menu adaptations enhance global appeal.
- The value proposition includes diverse options.
- McDonald's has over 40,000 locations worldwide.
The Golden Arches' Recipe for Success
McDonald's focuses on affordability, using value deals to attract customers. The brand's convenience, with over 40,000 locations, is a major draw. Consistent quality and a familiar brand build trust and encourage repeat visits. A varied menu caters to diverse tastes.
| Value Proposition | Description | 2024 Data |
|---|---|---|
| Affordability | Value meals, promotions | Increased customer traffic |
| Convenience | Widespread locations, drive-thrus | 40,000+ global locations |
| Consistency | Reliable quality, global taste | Consistent menu items |
Customer Relationships
Counter Service
Traditional counter service at McDonald's provides direct customer interaction, allowing staff to handle inquiries and orders efficiently. This approach fosters customer satisfaction and facilitates rapport-building, vital for repeat business. In 2024, McDonald's saw over 69 million customers served daily globally, highlighting the importance of effective counter service. This fundamental aspect ensures a consistent customer experience.
Drive-Thru Service
McDonald's drive-thru service is a cornerstone of its customer relationships, emphasizing convenience and speed. This channel is a major revenue generator, with drive-thrus accounting for around 70% of sales in the U.S. in 2024. Drive-thrus are key during peak hours, offering a quick meal solution. McDonald's continues to innovate this channel, such as with digital menu boards.
Mobile App and Digital Engagement
McDonald's mobile app is a convenient ordering platform, offering deals and rewards. This drives customer engagement and loyalty through personalized experiences. Digital platforms are a key investment for McDonald's. McDonald's digital sales were $8 billion in 2023, representing over 40% of total sales in some markets.
Loyalty Programs
McDonald's leverages loyalty programs like MyMcDonald's Rewards to boost customer retention. These programs incentivize repeat business by offering points with each purchase, redeemable for free items. By providing exclusive deals, McDonald's cultivates a stronger customer bond. This strategy has proven successful, with loyalty members representing a significant portion of sales.
- MyMcDonald's Rewards has over 150 million active users globally.
- Loyalty program members spend significantly more per visit compared to non-members.
- McDonald's has reported that loyalty programs drive an increase in app usage and digital ordering.
- In 2024, digital sales, driven by loyalty programs, accounted for a substantial percentage of total sales.
Community Engagement
McDonald's fosters customer relationships through community involvement. The company supports local events and charities, enhancing its image. This strategy builds brand loyalty and trust. McDonald's commitment to social responsibility resonates with customers. Community engagement is part of its customer-centric approach.
- In 2024, McDonald's invested \$10 million in community programs globally.
- McDonald's sponsors over 5,000 local events annually.
- Customer satisfaction scores are 7% higher in communities with strong McDonald's engagement.
- McDonald's partnerships with local organizations increased by 15% in 2024.
Building Customer Loyalty: A Multi-Channel Approach
McDonald's builds customer relationships through diverse channels, including counter and drive-thru services, and a mobile app. Digital platforms and loyalty programs like MyMcDonald's Rewards foster customer engagement and repeat business, with digital sales reaching $8 billion in 2023. Community involvement, through local events and charitable giving, enhances brand image and customer trust.
| Customer Touchpoint | Description | Key Metrics (2024) |
|---|---|---|
| Counter Service | Direct interaction for order & inquiries | 69M+ customers served daily globally |
| Drive-Thru | Convenient and fast service | 70% U.S. sales from drive-thrus |
| Mobile App | Ordering platform w/ deals & rewards | $8B digital sales (2023), 40%+ sales in some markets |
| Loyalty Programs | MyMcDonald's Rewards incentivizes repeat business | 150M+ active users, significant spending increase |
| Community Involvement | Supports local events & charities | \$10M invested in community programs |
Channels
Restaurants
McDonald's relies heavily on its physical restaurants as its main channel. In 2024, it operates over 41,000 locations globally, offering a consistent experience. Prime locations are crucial, contributing significantly to sales. This channel's accessibility is key to McDonald's success.
Drive-Thrus
Drive-thrus are key for McDonald's, ensuring quick service for busy customers. Drive-thrus contribute significantly to sales, especially during rush times. In 2023, drive-thru sales were a major revenue source. McDonald's uses AI to boost drive-thru efficiency and enhance customer experiences.
Mobile App
McDonald's mobile app is a vital digital channel for ordering, accessing deals, and earning rewards. The app personalizes the customer experience, boosting engagement and loyalty. In 2024, McDonald's saw over $10 billion in digital sales. Investment in the app continues to drive sales and improve customer satisfaction.
Delivery Services
McDonald's collaborates with delivery services, such as Uber Eats and DoorDash, to fulfill online orders and cater to customers who opt for home delivery. This strategy broadens McDonald's customer base and offers a convenient alternative for those unable to visit a restaurant. The company is actively improving its delivery processes to ensure prompt and effective service. McDonald's saw digital sales increase, with a significant portion coming from delivery orders.
- In 2023, McDonald's digital sales reached approximately $8 billion globally.
- Delivery contributes significantly to overall sales growth.
- Partnerships with delivery services are key to market expansion.
Kiosks
McDonald's utilizes self-service kiosks as a key element in its business model, enhancing customer experience and operational efficiency. Kiosks offer an alternative ordering method, reducing wait times and streamlining the process. These interactive stations enable customers to customize orders and handle payments independently. McDonald's has invested significantly in kiosk technology, with deployments ongoing across its global locations.
- In 2024, McDonald's reported that kiosks have contributed to increased order values.
- Kiosks are often linked to higher customer satisfaction scores.
- The deployment of kiosks is a continuous project.
- Kiosks offer personalized menu recommendations.
Channel Strategy: Speed, Convenience, and Choice
McDonald's uses a mix of channels. These include physical restaurants, drive-thrus, and its mobile app. Delivery services and self-service kiosks are also part of its strategy. The focus is on speed, convenience, and customer choice.
| Channel | Description | 2024 Data Highlights |
|---|---|---|
| Physical Restaurants | Main sales channel. | Over 41,000 locations globally. |
| Drive-Thru | Fast service for busy customers. | Significant sales, AI integration. |
| Mobile App | Ordering, rewards, personalization. | $10B+ in digital sales. |
| Delivery Services | Partnerships for home delivery. | Boosts digital sales. |
| Self-Service Kiosks | Alternative ordering, efficiency. | Higher order values. |
Customer Segments
Families
Families are a key customer segment for McDonald's, drawn to affordable meals and kid-friendly options. McDonald's targets families with ads emphasizing fun dining and value. In 2024, Happy Meals remain popular, with over 1 billion sold globally. Playgrounds and high chairs further cater to families.
Young Adults and Millennials
Young adults and millennials are a crucial customer segment for McDonald's, valuing speed and affordability. McDonald's attracts them with its mobile app, offering deals and convenience. In 2024, digital sales accounted for a significant portion of McDonald's revenue, reflecting this segment's influence. The brand also uses influencer marketing, which is popular among young adults.
Value Seekers
Value seekers are a key customer segment for McDonald's, drawn to affordability. McDonald's caters to this group with its value menu and special deals. In 2024, the McValue menu helped drive sales, particularly in price-sensitive markets. Marketing campaigns highlight the value proposition, boosting customer traffic and loyalty.
Busy Professionals
Busy professionals represent a key customer segment for McDonald's, valuing speed and convenience. McDonald's caters to this group with its widespread availability, drive-thrus, and user-friendly mobile ordering system. The focus is on minimizing wait times to fit into the hectic schedules of working individuals. This customer segment is crucial, contributing significantly to the company's revenue.
- Drive-thru sales account for a significant portion of McDonald's revenue, reflecting the importance of speed and convenience for busy professionals.
- Mobile ordering and payment options have grown in popularity, streamlining the process for time-strapped customers.
- McDonald's strategically places restaurants near business districts and high-traffic areas to serve this segment.
Global Audience
McDonald's has a global audience, adapting to diverse cultures and tastes. The company modifies menus and marketing for local preferences and dietary needs. Localization is key for McDonald's, ensuring broad appeal across regions. In 2023, international sales accounted for approximately 60% of McDonald's total revenue. This strategy has driven international growth.
- Menu Adaptations: McDonald's offers localized menu items like the McSpicy Paneer in India or the McKroket in the Netherlands.
- Marketing Localization: Advertising campaigns are tailored to local cultural norms and languages.
- Geographic Reach: McDonald's operates in over 100 countries, with over 40,000 locations worldwide.
- Revenue Contribution: International markets significantly contribute to McDonald's overall profitability.
McDonald's: Seniors' Favorite Spot for Familiarity!
Seniors are a notable customer segment for McDonald's, valuing familiarity and consistent service. McDonald's attracts seniors with accessible locations and classic menu items. In 2024, senior-friendly promotions and discounts continue to attract this reliable customer base.
| Customer Segment | Characteristics | McDonald's Approach | |
|---|---|---|---|
| Seniors | Value familiarity, consistent service | Accessible locations, classic menu, promotions | |
| Data | Senior loyalty programs, in-store experience, accessible menu | In 2023, 15% of McDonald's customers were seniors, contributing to stable sales. | In 2024, McDonald's is launching a new loyalty program tailored for seniors. |
| Examples | Senior-friendly menus, easy access, and senior discount days. | Prioritizing clear menus, comfortable seating, and convenient parking. | Offering senior-focused promotions during off-peak hours to attract this segment. |
Cost Structure
Food and Beverage Costs
Food and beverage costs are a major expense for McDonald's. This covers ingredients, packaging, and distribution expenses. In 2023, McDonald's spent $11.1 billion on cost of sales, a significant portion of which was food and beverage costs. The company focuses on supply chain efficiency and supplier negotiations to manage these costs effectively. They also optimize menu offerings.
Labor Costs
Labor costs are a major component of McDonald's expenses, encompassing wages, benefits, and training for its workforce. In 2024, McDonald's spent billions on labor, reflecting its vast global operations. The company actively manages these costs by optimizing staffing levels and implementing tech to boost productivity. McDonald's also invests in employee development, aiming to decrease turnover and maintain operational efficiency.
Rent and Occupancy Costs
Rent and occupancy costs are a substantial part of McDonald's expenses, especially in high-traffic areas. McDonald's strategically invests in real estate and negotiates leases. In 2024, occupancy costs accounted for roughly 10% of McDonald's revenues. This approach helps optimize restaurant layouts for efficiency.
Marketing and Advertising Costs
Marketing and advertising are key for McDonald's, significantly impacting its cost structure. The company spends a lot on building its brand and boosting sales. This includes ads, promotions, and online marketing. McDonald's carefully manages its marketing budget to maximize returns. In 2023, McDonald's spent approximately $1.8 billion on advertising.
- Advertising campaigns form a big part of these costs.
- Promotional offers, like limited-time deals, also add to expenses.
- Digital marketing initiatives are increasingly important.
- McDonald's aims for a strong return on its marketing investments.
Franchise Support Costs
McDonald's allocates significant resources to support its extensive franchise network. These costs encompass training programs, operational guidelines, and marketing initiatives aimed at upholding brand standards and ensuring consistent quality. Franchise support is vital for the success of the franchise model, with McDonald's continuously investing in these systems. In 2023, approximately 95% of McDonald's restaurants worldwide were franchised.
- Training Programs: Costs associated with onboarding and ongoing training for franchisees and their staff.
- Operational Guidance: Expenses related to providing operational manuals, support, and audits to ensure consistency.
- Marketing Support: Investments in global and local marketing campaigns and materials to promote the brand.
Expenses Breakdown: Food, Labor, and Marketing Costs
McDonald's incurs significant costs from food and beverages, including ingredients and packaging; in 2023, these costs totaled $11.1 billion. Labor costs, encompassing wages and benefits, are substantial. Rent, marketing, and advertising also add to their expenses, with approximately $1.8 billion spent on advertising in 2023.
| Cost Category | Description | 2023 Data (approx.) |
|---|---|---|
| Food & Beverage | Ingredients, Packaging | $11.1B |
| Labor | Wages, Benefits | Billions |
| Marketing | Advertising, Promotions | $1.8B |
Revenue Streams
Franchise Fees
McDonald's leverages franchise fees as a core revenue stream. Franchisees pay upfront fees to operate under the McDonald's brand. These fees are influenced by location and agreement type, fueling consistent revenue. In 2024, franchise revenues contributed significantly to McDonald's overall financial performance.
Royalties
McDonald's generates revenue through royalties from its franchisees, calculated as a percentage of their gross sales. The standard royalty rate hovers around 4% for established franchises. In 2024, franchise revenues represented a significant portion of McDonald's total revenue. This provides a consistent, predictable revenue flow for the company.
Sales at Company-Operated Restaurants
McDonald's earns substantial revenue from direct sales at its company-operated restaurants. In 2023, McDonald's reported over $25 billion in revenue from its company-operated restaurants globally. The company actively manages these locations to boost sales. This includes menu innovation, strategic pricing, and customer service enhancements.
Real Estate Income
McDonald's strategically leverages real estate to boost revenue. The company collects rent from franchisees who operate on McDonald's-owned land and buildings. This real estate income is a crucial part of their financial model. It provides a consistent revenue stream, enhancing overall profitability. In 2024, real estate revenue accounted for a significant portion of McDonald's total income.
- McDonald's owns a substantial portfolio of real estate.
- Rental income provides a stable financial base.
- Real estate is a key driver of profitability.
- Franchisees pay rent for property use.
Other
McDonald's diversifies its revenue streams beyond direct sales. This includes brand licensing, where McDonald's allows third parties to use its brand for products. Supply chain services also contribute, offering logistics to franchisees. Financial investments, like securities and real estate, add to overall revenue.
- In 2023, McDonald's reported $25.4 billion in revenue, with a portion from these "Other" sources.
- Brand licensing helps extend the brand's reach and generate royalties.
- Supply chain services streamline operations for franchisees.
- Financial investments provide additional income streams.
Revenue Streams: A Look Inside
McDonald's earns revenue through various channels. Franchise fees and royalties from franchisees contribute significantly. Direct sales from company-owned restaurants boost revenue. Real estate holdings generate substantial income, with additional revenue from licensing and supply chain services.
| Revenue Stream | Description | 2024 Data (Estimate) |
|---|---|---|
| Franchise Fees/Royalties | Upfront fees and ongoing royalties from franchisees. | $13-15B (Projected) |
| Company-Operated Sales | Revenue from McDonald's-owned restaurants. | $26-28B (Projected) |
| Real Estate | Rental income from properties leased to franchisees. | $5-6B (Projected) |
Business Model Canvas Data Sources
The McDonald's Business Model Canvas leverages market research, financial reports, and competitive analysis for its data foundations.
