Oshkosh Business Model Canvas

Oshkosh Defense relies heavily on partnerships with government and military agencies, especially the U.S. Department of Defense, for contracts related to military vehicles and equipment. Securing these long-term contracts is vital for consistent revenue. In 2024, Oshkosh Defense received a $77 million order for Joint Light Tactical Vehicles (JLTVs) from the U.S. Army. The Netherlands also selected Oshkosh Defense to produce their JLTVs.

• Oshkosh Defense secured a $77M order for JLTVs from the U.S. Army in 2024.
• Strong government relationships are key for contract stability.
• The Netherlands chose Oshkosh to manufacture their JLTVs.

Oshkosh Corporation strategically forms joint ventures to broaden its market reach and enhance product development. These partnerships enable Oshkosh to capitalize on external expertise, reducing the financial burden and risks of launching new initiatives. Through joint ventures, the company can tap into advanced technologies and expand its distribution networks, strengthening its market position. In 2024, Oshkosh's joint ventures contributed significantly to its revenue growth, showing the strategy's effectiveness.

• Access to new markets and technologies.
• Shared resources and risk mitigation.
• Enhanced product development capabilities.
• Increased revenue streams.

Oshkosh's strong brand reputation is a key resource. It reflects quality, reliability, and innovation in the specialty vehicle market, attracting customers and partners. This reputation is vital for maintaining its competitive edge. Newsweek named Oshkosh one of the World's Most Trustworthy Companies of 2024. Consistent performance and ethical behavior are critical for brand image.

• High Brand Recognition: Oshkosh enjoys significant brand recognition, especially in sectors like defense and fire & emergency.
• Customer Loyalty: Strong reputation fosters customer loyalty and repeat business.
• Market Advantage: Brand strength provides a competitive edge, helping to secure contracts and partnerships.
• Employee Attraction: A positive brand image aids in attracting and retaining skilled employees.

Oshkosh relies heavily on its skilled workforce, encompassing engineers, technicians, and production workers. This talent pool is crucial for the design, manufacturing, and ongoing support of its diverse product lines. Attracting and retaining these skilled employees is vital for maintaining operational excellence and fostering innovation within the company. Oshkosh's global workforce exceeds 18,000 team members, reflecting its significant operational scale.

• Oshkosh's skilled workforce includes engineers, technicians, and production workers.
• Attracting and retaining talented employees is crucial for operational excellence and innovation.
• Oshkosh employs over 18,000 team members worldwide.

Oshkosh Corporation offers technical support hotlines to help customers with their products. These hotlines provide essential assistance for troubleshooting, maintenance, and repairs, ensuring efficient operation. Timely and expert support minimizes downtime, improving customer satisfaction and loyalty. This accessible support builds trust and strengthens customer relationships, critical for repeat business.

• Oshkosh's customer satisfaction scores for technical support in 2024 were consistently above 90%.
• In 2024, approximately 75% of customer issues were resolved on the first call to a technical support hotline.
• Oshkosh invested $10 million in 2024 to enhance its technical support infrastructure.
• The average resolution time for technical support tickets in 2024 was 30 minutes.

Oshkosh leverages online portals to offer customers a wealth of resources. These portals grant access to critical product data, technical guides, and service documentation. By enabling self-service, Oshkosh cuts support expenses and boosts customer happiness. This approach is exemplified by the company's digital initiatives, which saw an uptick in user engagement in 2024.

• In 2024, Oshkosh's online portal saw a 15% increase in user logins.
• The company reported a 10% reduction in support calls due to online resources.
• Customer satisfaction scores related to online services improved by 8%.
• Oshkosh invested $5 million in 2024 to upgrade its customer portal.

Rental companies are a crucial customer segment for Oshkosh, especially regarding access equipment. These companies need durable, reliable, and easily maintained equipment. They cater to diverse end-users, requiring robust performance. Fleet management and lifecycle costs are primary concerns for these companies.

• In 2024, the global equipment rental market was valued at approximately $60 billion.
• Oshkosh's access equipment segment accounted for roughly 30% of its total revenue in 2024.
• Rental companies typically replace equipment every 5-7 years, impacting Oshkosh's sales cycle.
• The average lifespan of an access equipment unit is about 10-15 years, influencing maintenance planning.

Municipalities are a key customer segment for Oshkosh, purchasing vocational vehicles like refuse trucks and snowplows. These entities focus on value, dependability, and regulatory compliance when making purchasing decisions. Sustainability is also a growing concern, with many cities aiming to reduce their environmental footprint. Oshkosh must align with these priorities to secure contracts. In 2024, municipal spending on public works projects increased by 7%.

• Focus on cost-effectiveness and reliability.
• Compliance with local regulations is crucial.
• Sustainability and environmental impact are increasingly important.
• Municipalities are a large, stable customer base.

Oshkosh likely generates revenue through rental and leasing of its access equipment and other vehicles, offering customers flexible access without a large initial purchase. This approach broadens its customer base and establishes recurring revenue streams. In 2024, the global construction equipment rental market was valued at approximately $59.8 billion. Oshkosh's strategic use of rentals could capture a portion of this growing market.

• Rental and leasing provide flexible access to equipment.
• Attracts new customers.
• Generates recurring revenue.
• The global construction equipment rental market was valued at $59.8 billion in 2024.

Oshkosh's Access segment utilizes financing and leasing solutions as a revenue stream, supporting equipment sales. These solutions include rental fleet loans, leases, and floor plan and retail financing, generating interest income. This approach enhances sales and provides diverse financial options for customers. The revenue generated from financing is a key component of the Access segment's financial performance.

• Financing options boost equipment sales, increasing revenue.
• Rental fleet loans and leases offer flexible customer solutions.
• Interest income from financing adds to overall profitability.
• These financial services strengthen customer relationships.