What are Mission Vision & Core Values of Abu Dhabi Islamic Bank Company?

The emphasis on 'simple banking' suggests ADIB aims to streamline its services. This involves making financial products and processes easy to understand and use for a broad customer base. This focus is particularly important in Islamic Banking, where transparency and clarity are paramount.

‘People-centric innovation’ underscores ADIB's commitment to using technology to improve customer experience. This includes developing digital platforms and solutions that meet the evolving needs of its customers. This also aligns with the company values.

ADIB's mission is reflected in its significant investments in digital banking. In 2024, the bank doubled its digital account openings to 160,000, with 85%-90% of new accounts opened digitally. This demonstrates a strong commitment to digital channels.

The bank also saw a substantial increase in digital financing, booking AED 8 billion in 2024, doubling the previous year's figure. This growth was facilitated by their AI-driven credit decisioning engine, showcasing innovation in action.

ADIB's mobile platform supports over 100 digital service functions, including investment onboarding and real-time loyalty redemptions. This broad functionality enhances customer convenience and supports the bank's strategic goals.

The mission statement and related initiatives highlight ADIB's customer-centric approach. The bank utilizes innovation to improve the banking experience for individuals, aligning its values with its business practices. For more insights into the structure, you can review the Owners & Shareholders of Abu Dhabi Islamic Bank.

The vision is inherently aspirational, aiming for global recognition and leadership. It is also future-oriented, suggesting a proactive approach to anticipating and adapting to changes in the financial landscape. This forward-thinking approach is crucial in a dynamic industry like Islamic finance.

Innovation is the cornerstone of ADIB's vision. This focus suggests a commitment to developing new products, services, and technologies to meet the evolving needs of customers and to stay ahead of the competition. This is particularly relevant in the context of digital transformation.

The vision's scope extends beyond regional markets, targeting global leadership. This implies an intent to expand ADIB's reach, influence, and impact on the Islamic finance industry worldwide. This global ambition is supported by ADIB's strong financial performance and strategic investments.

ADIB's strategic initiatives, such as the launch of ADIB Ventures and investments in new core banking systems, directly align with this vision. These actions demonstrate a commitment to achieving the vision through concrete steps and investments in key areas like fintech and digital transformation. As of Q1 2024, ADIB reported a net profit of AED 605 million, a 14% increase year-on-year, indicating strong financial health to support its strategic goals.

While ambitious, the vision is grounded in the reality of ADIB's current position as a leading Islamic bank. The bank's existing market share, strong financial performance, and strategic investments suggest that the vision is achievable, albeit requiring sustained effort and innovation. ADIB's total assets reached AED 147.1 billion by the end of 2023, reflecting its strong market position.

The vision impacts various stakeholders, including customers, employees, and shareholders. For customers, it promises innovative and Sharia-compliant financial solutions. For employees, it provides a clear direction and a sense of purpose. For shareholders, it aims to deliver long-term value and growth. Understanding ADIB's target market, as discussed in the analysis of their target market, is crucial for realizing this vision.

The influence of ADIB's mission and vision is evident in its financial performance and customer growth. These strategies have directly contributed to positive outcomes, demonstrating the effectiveness of the bank's strategic direction.

In Q1 2025, ADIB added 67,000 new customers, reflecting strong customer acquisition. Total assets expanded by 25% year-on-year to AED 244 billion, indicating significant growth and market confidence.

Customer financing grew by 28% to AED 155 billion, showing increased demand for ADIB's financial products. Investments rose by 22%, demonstrating the bank's ability to manage and grow its investment portfolio effectively.

The non-performing asset ratio improved to 3.7% in Q1 2025, its lowest since Q4 2016, highlighting effective risk management and adherence to ethical standards. This improvement reflects the bank's commitment to financial stability and responsible lending practices.

ADIB's mission and vision shape day-to-day operations by emphasizing customer-centricity and ethical practices. This commitment ensures that all business activities align with Islamic principles and meet customer needs.

Long-term planning is guided by the 2035 Vision, focusing on innovation, market expansion, and sustainability. As Jawaan Awaidah Al Khaili, ADIB chairman, stated, 'With our renewed 2035 vision, we aspire to build a future-proof bank that not only meets today's dynamic needs but also anticipates tomorrow's challenges.'

Leadership plays a vital role in reinforcing ADIB's mission, vision, and core values. The Group CEO, Mohamed Abdelbary, actively communicates ADIB's commitment to innovation and sustainability, setting the tone for the entire organization.

ADIB communicates its mission, vision, and core values to stakeholders through multiple channels. These include annual reports, sustainability reports, and its official website, ensuring transparency and accountability.

ADIB demonstrates its commitment to its core values through concrete business practices. This includes adhering to Sharia principles in all product offerings, ensuring transparency and mutual benefit, a cornerstone of its history and strategic direction.

ADIB's commitment to sustainability is evident in its financial investments and strategic goals. In 2023, ADIB invested AED 5.567 billion in sustainable finance activities, demonstrating its commitment to responsible corporate citizenship.

• ADIB has set a net-zero emissions target for 2030, reflecting its dedication to environmental sustainability.
• The establishment of an ESG Board Committee and an ESG Management Committee further formalizes its sustainability efforts.
• ADIB's participation in initiatives like the ADIB Financial Education Programme highlights its commitment to community well-being and financial inclusion.