What are Mission Vision & Core Values of Aeon Company?

The mission places customers at the forefront. Every initiative, from product selection to store design, is viewed through the lens of customer needs and desires. This customer-first approach is a cornerstone of the Aeon Mission.

Aeon's mission extends beyond mere commerce; it actively seeks to foster peace and respect for all people. This is reflected in their global operations and community involvement. This is a key element of the Aeon Philosophy.

Aeon is deeply committed to supporting the communities it serves. This commitment is demonstrated through various initiatives, including environmental programs and local partnerships. Contributing to local communities is a core tenet of the Aeon Corporate Culture.

Aeon views retail not just as a business, but as a means to improve lives. This perspective drives them to create retail formats that meet diverse community needs, from urban centers to rural areas. This shapes Aeon's guiding principles and beliefs.

While primarily focused on Japan, Aeon is expanding its presence throughout Asia. This expansion is carefully aligned with its mission to ensure it benefits local communities and upholds its values. Understanding Aeon's long-term goals and objectives is crucial.

Aeon's unique value proposition stems from its commitment to peace, humanity, and local communities. This commitment differentiates Aeon from competitors and fosters strong customer loyalty. This aligns with Aeon's approach to social responsibility.

The Aeon Vision is distinctly future-oriented, focusing on creating lifestyles that bring happiness. It's an aspirational goal, pushing beyond mere retail to encompass broader lifestyle and well-being concepts.

The vision extends to enriching society and individual lives through innovation and co-creation. This means AEON aims to be a leading group that grows by positively impacting both its customers and the broader community.

AEON's strategic initiatives, such as accelerating the digital shift and enhancing the supply chain, align directly with its vision. These efforts are crucial for creating the desired future lifestyles.

Advancing Health & Wellness initiatives and creating the 'AEON Living Zone' directly contribute to realizing a future where customers can feel a 'brighter society' and 'happiness that is uniquely their own.' This is a core tenet of the Aeon Philosophy.

Given AEON's diverse business segments, including financial services and development, the vision is realistic yet ambitious. It leverages its market position to influence various aspects of customers' lives.

Achieving this vision requires continuous innovation and co-creation, emphasizing AEON's commitment to long-term growth. This approach is central to understanding the Aeon Corporate Culture.

The strategy of accelerating the digital shift is a direct manifestation of Aeon's vision to create future lifestyles. This is achieved by enhancing customer convenience and engagement through technological advancements. The implementation of self-checkout registers and the 'RegiGo' system exemplifies this commitment.

AEON's focus on establishing unique value through supply chain enhancements and product development, particularly with its TOPVALU private brand, underscores its mission to provide exceptional value to its customers. This ensures quality and affordability, aligning with Aeon's core values.

Expanding into Asian markets is driven by the vision of being a leading group that enriches individual lives and society as a whole. This extends AEON's commitment to peace, humanity, and local communities to new regions. This expansion is a key component of Aeon's long-term goals and objectives.

AEON's financial performance serves as a tangible measure of its strategic alignment with its mission and vision. Consolidated operating revenue reached a record high of 10,134,877 million yen in the fiscal year ended February 28, 2025, demonstrating the effectiveness of its strategies.

The continued expansion of AEON's store network, such as the planned openings in Vietnam in 2025, showcases the acceleration of the Asian shift. The integration of services like AEON Bank and AEON Insurance Consultation within AEON Group stores exemplifies the creation of the 'AEON Living Zone.'

While specific direct quotes from leadership are not readily available in recent reports, the consistent implementation of the five core strategies strongly indicates the pervasive influence of Aeon's guiding principles and beliefs. This demonstrates a clear commitment to the Aeon Philosophy.

Leadership plays a crucial role in reinforcing Aeon's Philosophy and ensuring alignment across the organization. The consistent pursuit of the five key strategies outlined in the Medium-term Management Plan is a testament to this commitment.

The establishment of the AEON Group Future Vision, with its emphasis on creating a future lifestyle full of smiles, provides a clear direction for the entire organization. This vision is communicated through various reports and initiatives.

Concrete examples of alignment between stated values and actual business practices include AEON's long-standing environmental initiatives. This includes the AEON Environmental Foundation's tree-planting activities and the AEON Decarbonization Vision.

The focus on developing private brand products like TOPVALU, which includes efforts towards sustainability through the 3Rs (Reduce, Reuse, Recycle), reflects the customer-first principle. This also shows the commitment to both quality and environmental responsibility.