What are Mission Vision & Core Values of Dabur India Company?

The Dabur India Mission statement, "Ghar Ghar Ayurveda – Contemporise Ayurveda and make it relevant for the new generation," encapsulates the company's fundamental objective. It's a clear articulation of what Dabur aims to achieve in the market. This mission statement is the cornerstone of the company's Dabur Corporate Philosophy.

The mission statement is built upon several key elements. It focuses on Ayurveda-based products, targeting every household, which implies a broad reach. The unique value proposition lies in contemporizing traditional knowledge with modern science. This approach is central to Dabur's Business Goals.

This mission is inherently customer-centric, prioritizing the health and well-being needs of households. Dabur aims to meet these needs by offering products rooted in Ayurvedic principles. This commitment is a key part of Dabur Company Strategy.

The mission statement highlights an innovation focus by emphasizing the 'contemporisation' of Ayurveda. Dabur continuously blends traditional Ayurvedic knowledge with modern research and technology. This approach is critical to Dabur India's mission statement explained.

Dabur's product portfolio reflects its mission. It includes traditional Ayurvedic medicines alongside modern FMCG formats like health supplements and personal care products. Products like Dabur Chyawanprash, Honey, and Amla Hair Oil directly align with the mission. This is a great example of Dabur's mission to provide natural products.

Dabur's extensive distribution network, reaching a vast number of retail outlets, demonstrates its commitment to accessibility. The company aims to make Ayurvedic products available to a wide audience, both in urban and rural areas. For more insights into Dabur's expansion, consider reading about the Growth Strategy of Dabur India.

The vision is aspirational, setting a high standard for the company. It has a broad scope, targeting the health and well-being of households universally, not limited by geographical boundaries. This positions Dabur as a company deeply committed to improving the lives of consumers.

The vision explicitly states Dabur's dedication to health and well-being. This is reflected in their product offerings, which include a wide range of natural healthcare solutions, health supplements, and food products. Dabur's Mission, Vision & Core Values of Dabur India are all geared towards achieving this goal.

The phrase "every household" indicates a commitment to affordability and accessibility. Dabur aims to ensure that its products reach a wide demographic, making health and wellness solutions available to all. This is a key component of their corporate philosophy.

Dabur's vision is a long-term statement, guiding the company's strategic direction. It provides a framework for decision-making and helps align all business goals with the overarching objective of improving consumer well-being. This long-term perspective is crucial for sustainable growth.

To achieve its vision, Dabur continuously innovates and expands its product offerings. This includes exploring new categories and markets, ensuring that it remains relevant and competitive in the health and wellness sector. The company's strategy is built around this continuous evolution.

The vision significantly influences Dabur's corporate strategy. All business decisions, from product development to marketing, are made with the vision in mind. This ensures that the company remains focused on its core values and long-term objectives.

Dabur's vision of reaching 'every household' drives its market expansion efforts, especially in rural areas. This strategy involves increasing rural penetration and maintaining a strong urban presence.

Acquisitions, such as Banjara's, are strategically aligned with Dabur's health and wellness focus. These moves strengthen the company's position in key categories.

Dabur actively pursues inorganic growth opportunities. This includes new-age healthcare, wellness foods, and premium personal care, to build a 'future-fit' portfolio.

Market share gains in key categories like oral care and health supplements demonstrate the impact of new product introductions and increased penetration. Dabur's financial performance reflects its strategic focus on growth and market leadership.

Dabur reported a revenue of ₹10,546 crore in FY2023. The company aims for a sustainable double-digit CAGR in topline and bottomline by FY28, indicating the impact of its strategic focus on growth and market leadership.

CEO Mohit Malhotra emphasizes strengthening the company's competitive edge and gaining market share across its portfolio. This is a direct reflection of Dabur's mission and vision.

Dabur India actively implements its mission of 'Contemporising Ayurveda' through continuous innovation in product development. This includes introducing modern formats and targeting new consumer segments with Ayurvedic offerings. For instance, Dabur has launched a range of products specifically designed for the younger generation, focusing on convenience and modern lifestyles.

In 2024, Dabur invested significantly in research and development, allocating approximately 2% of its revenue to new product innovation. This investment has led to the launch of over 50 new products in the last year, many of which are available through digital-first channels. This strategy allows Dabur to reach a wider audience and cater to evolving consumer preferences, solidifying its position in the market.

Dabur India's vision of reaching 'every household' is implemented through strategic expansion of its distribution network. The company focuses on increasing its presence in rural areas, where it sees significant growth potential, and enhancing its reach through emerging channels like e-commerce and quick commerce. This multi-channel approach ensures that Dabur products are accessible to a broad consumer base.

Dabur has increased its rural distribution reach by 15% in the last year, covering over 80,000 villages across India. The company has also partnered with leading e-commerce platforms to expand its online presence, resulting in a 25% increase in online sales. Furthermore, Dabur is investing in quick commerce partnerships to offer faster delivery options, catering to the needs of modern consumers.

Dabur India demonstrates its commitment to its core values through responsible business practices, including ethical sourcing and environmental sustainability. The company prioritizes local sourcing of raw materials, supporting local economies and ensuring the freshness and quality of its products. This commitment to integrity is reflected in its code of ethics and conduct, which guides all business operations.

Dabur sources over 70% of its raw materials locally, contributing to the economic development of local communities. The company has implemented stringent quality control measures to ensure the integrity of its supply chain. In its latest sustainability report, Dabur highlighted its efforts to reduce its carbon footprint, aiming to achieve net-zero carbon emissions by 2045. Dabur's commitment to its core values also extends to its Owners & Shareholders of Dabur India.

Dabur India has established formal programs and systems to ensure alignment with its mission, vision, and core values. This includes embedding Environmental, Social, and Governance (ESG) principles into its business model and setting ambitious sustainability goals. The company actively engages in Corporate Social Responsibility (CSR) activities, focusing on health, education, environmental sustainability, and women empowerment, reflecting its commitment to contributing to society.

Dabur has committed to achieving water positivity by 2030 and has already implemented several water conservation initiatives across its manufacturing units. The company spends approximately 2% of its net profit on CSR activities annually. These initiatives demonstrate Dabur's dedication to long-term sustainability and its commitment to creating a positive impact on society, reinforcing its core values and business goals.