What are Mission Vision & Core Values of Moncler Company?

The mission statement emphasizes personal empowerment. Moncler aims to provide products that enhance the wearer's sense of self and ability.

Moncler's products have evolved to be versatile and suitable for various occasions. This versatility broadens the brand's appeal.

Moncler operates globally, with a strong presence in key markets. This global footprint supports its mission.

Innovation is central to Moncler's mission. They constantly redefine possibilities in creativity and performance.

Moncler aims to connect with diverse audiences. This customer focus deepens its influence across fashion, culture, and performance.

The Moncler Genius project exemplifies the mission. Collaborations with diverse designers bring fresh interpretations.

The Moncler vision is decidedly future-focused, emphasizing the strengthening of competitiveness and the expansion of growth potential. This forward-thinking perspective is a cornerstone of the Moncler strategy, driving innovation and adaptation in a dynamic market.

A key element of Moncler's vision is leveraging the distinct identities and expertise of its brands, including Stone Island. This approach allows each brand to maintain its authenticity while contributing to the overall strength of the Moncler company.

Moncler's vision extends globally, aiming to deepen its influence across fashion, culture, and performance. This global scope is essential for the Moncler brand to maintain its relevance and expand its market presence.

The vision incorporates market leadership ambitions, seeking to bring together various aspects of the business to enhance competitiveness. This drive for leadership is a key component of Moncler's strategic goals and objectives.

Sustainability is a core element of Moncler's vision, reflecting current market trends and consumer expectations. This commitment to corporate social responsibility is increasingly vital for long-term success.

Based on recent performance, such as exceeding €3.1 billion in group revenues in 2024, the vision is both realistic and aspirational. The company's ongoing investments in its organization and brands support its ambition to navigate market dynamics.

The Moncler Genius project is a prime example of how Moncler translates its mission and vision into action. By bringing together diverse creative voices, the brand unleashes the extraordinary, fostering uniqueness and collaboration. This initiative has been instrumental in generating creative energy and expanding Moncler's reach, contributing to its sustained relevance in the luxury market.

Moncler's strategic emphasis on the direct-to-consumer (DTC) channel, which achieved double-digit growth in 2024, is a direct reflection of its vision to build strong bonds with consumer communities. This approach enables Moncler to provide a more personalized customer experience and cultivate brand loyalty. The DTC channel's success demonstrates the effectiveness of aligning business strategies with the core values of the Moncler company.

The acquisition of Stone Island aligns perfectly with Moncler's vision of enhancing its competitiveness through strategic partnerships and brand diversification. This move allows Moncler to expand its market presence and offer a broader range of products, strengthening its position in the luxury fashion industry. The integration of Stone Island underscores Moncler's commitment to growth and innovation.

Moncler's commitment to sustainability, embodied in its 'Born to Protect' plan, is a direct result of its core value of believing in a better tomorrow. This plan includes increasing the use of recycled materials and aiming for carbon neutrality in its owned sites. These actions demonstrate Moncler's dedication to corporate social responsibility and its vision for a sustainable future.

Remo Ruffini, Chairman and CEO, consistently reinforces the importance of the Moncler mission and values throughout the organization. His leadership ensures that these principles are integrated into both long-term planning and day-to-day operations. This top-down approach ensures that every aspect of the Moncler brand reflects its core identity.

Moncler's strong financial performance in 2024, with group revenues exceeding €3.1 billion and a resilient EBIT margin of 29.5%, is a testament to the success of its mission-driven strategy. The robust performance in the DTC channel and key regions like Asia highlights the effectiveness of aligning strategic goals with the Moncler mission and vision. This financial success underscores the impact of the Moncler core values on its overall brand performance.

Leadership plays a crucial role in reinforcing Moncler's mission, vision, and core values. Chairman and CEO Remo Ruffini actively communicates the brand's purpose and values, emphasizing the balance between heritage and innovation. This leadership tone permeates the organization, fostering a culture that embraces creativity, excellence, and a forward-looking perspective.

Moncler communicates its mission and vision to stakeholders through various channels, including annual reports, investor presentations, and marketing campaigns. These channels clearly articulate the brand's commitment to its core values and strategic objectives. The company's focus on developing its direct-to-consumer channel and enhancing the in-store and online customer experience further reflects the commitment to building strong relationships with its community, as outlined in its vision.

The 'Born to Protect' sustainability plan is a clear demonstration of Moncler's commitment to environmental and social responsibility. This plan showcases the alignment between the brand's stated values and its actual business practices. Moncler has implemented formal programs and systems to ensure alignment, such as integrating sustainability objectives into the performance evaluations of key personnel and conducting audits to ensure social and environmental standards in the supply chain. In 2023, Moncler reported that 90% of its nylon fabrics were recycled and the company has committed to reducing its carbon emissions by 55% by 2030.

Moncler has established formal programs and systems to ensure its mission and vision are integrated throughout the organization. This includes integrating sustainability objectives into the performance evaluations of key personnel and conducting audits to ensure social and environmental standards in its supply chain. These measures help to ensure that the Moncler brand's values are consistently upheld across all aspects of its operations, from design and production to marketing and customer service.