Who Owns Celsius Company?

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Who Really Owns Celsius Holdings Inc.?

Understanding the ownership structure of a company is key to grasping its potential for growth and stability. Celsius Holdings, Inc., the powerhouse behind the popular Celsius beverage, has seen remarkable expansion in recent years. Unraveling the intricacies of Celsius SWOT Analysis will help you understand its strategic direction.

Who Owns Celsius Company?

This exploration into Celsius ownership will examine the evolution of its investor base, from its inception to its current standing as a publicly traded company. We'll dissect the roles of key investors, founders, and public shareholders, providing a comprehensive view of how the Celsius company has evolved. This analysis will also shed light on the Celsius stock and its financial performance.

Who Founded Celsius?

The story of Celsius Holdings, Inc. begins in 2004 with founders Steve and Janice Haley. Based in Delray Beach, Florida, they launched their initial product, a 'calorie-burning drink,' aiming to boost metabolism. The early days were marked by a focus on securing funding and establishing a foothold in the competitive beverage market.

Early financial backing played a crucial role in Celsius's initial growth. The company secured an initial investment of $2.5 million from private investors. This capital injection was vital for launching the product and covering initial operational costs, setting the stage for future expansion.

A significant early investor in Celsius was Carl DeSantis, a South Florida entrepreneur. DeSantis made a substantial investment approximately three years after the company's inception. His continued support, including a $3 million credit line in 2010 for an advertising campaign, demonstrated his confidence in the company's potential.

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Early Funding

Celsius Holdings, Inc. started with $2.5 million from private investors. This initial funding was crucial for launching the 'calorie-burning drink' and covering early operational costs.

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Key Investor

Carl DeSantis was a significant early investor. He provided continued support, including a $3 million credit line in 2010.

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Reverse Merger

In January 2007, Celsius Holdings, Inc. acquired the Celsius beverage business. This was achieved through a reverse merger with Elite FX, Inc.

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Share Structure (2007)

As of January 26, 2007, there were 97,603,746 shares of common stock issued and outstanding. Each share entitled the holder to one vote.

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Early Ownership

Executive officers, directors, and principal shareholders collectively owned approximately 49.6% of the total voting power as of January 26, 2007.

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Focus

The initial focus was on a 'calorie-burning drink' designed to boost metabolism, targeting a health-conscious consumer base.

The Celsius company's ownership structure evolved over time, particularly after the reverse merger in January 2007. At that time, the company had 97,603,746 shares of common stock issued. The executive officers, directors, and principal shareholders collectively held about 49.6% of the total voting power. To understand how Celsius Holdings Inc. generates revenue, you can explore the Revenue Streams & Business Model of Celsius. These early ownership dynamics set the stage for the company's future growth and its position in the Celsius beverage market. The initial investors played a critical role in shaping the company's trajectory.

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How Has Celsius’s Ownership Changed Over Time?

The ownership of Celsius Holdings Inc, a publicly traded company under the ticker symbol CELH, is primarily distributed among institutional investors, individual shareholders, and company insiders. As of May 2025, institutional investors held a substantial portion of the shares, with their holdings remaining stable at 55.62%. Mutual funds also maintained a consistent presence, holding 43.64% of the shares in May 2025. Insiders, however, saw a slight dip in their holdings, decreasing from 6.93% to 6.92% during the same period. This structure reflects a diversified ownership base, with significant influence from institutional players.

A pivotal moment in the evolution of Celsius company ownership was the strategic investment from PepsiCo in August 2022. PepsiCo's $550 million investment secured an 8.5% stake in Celsius and a seat on the board of directors. This partnership was designed to accelerate Celsius beverage growth and expand its marketing reach, significantly increasing its retail presence. This strategic move had a substantial impact on the company's financial performance, contributing to a doubling of revenue almost immediately.

Shareholder Shares Held (May 16, 2025) Percentage of Ownership
Alliancebernstein L.P. 18,045,178 7.001%
BlackRock, Inc. Data not available Data not available
Vanguard Group Inc Data not available Data not available

Key institutional shareholders include Alliancebernstein L.P., BlackRock, Inc., and Vanguard Group Inc, among others. As of May 16, 2025, Alliancebernstein L.P. held 18,045,178 shares, representing 7.001% of the company's ownership. The company's financial performance has been strong, with revenue reaching $1.36 billion for the full year 2024. As of December 31, 2024, there were 235,013,960 shares of common stock issued and outstanding. For a deeper dive into the company's strategic direction, consider reading about the Growth Strategy of Celsius.

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Key Takeaways on Celsius Ownership

Celsius Holdings Inc's ownership is primarily held by institutional investors and mutual funds, with a smaller portion owned by insiders.

  • PepsiCo's investment was a major turning point, boosting growth and market presence.
  • Alliancebernstein L.P. is a significant institutional shareholder.
  • The company has shown strong revenue growth, with $1.36 billion in 2024.
  • The ownership structure reflects a mix of institutional and individual investors.

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Who Sits on Celsius’s Board?

The current board of directors of Celsius Holdings, Inc. significantly influences the company's governance and strategic direction. As of April 2025, the board members include John Fieldly, who serves as Chairman, President, and CEO; Cheryl Miller; Nick Castaldo; Hans Melotte; Caroline Levy; Joyce Russell; Hal Kravitz as Independent Lead Director; and Damon DeSantis. In October 2024, Israel Kontorovsky joined the board, representing PepsiCo, Inc. and also serving on the Audit and Enterprise Risk Committee. This appointment followed the departure of Jim Lee, another PepsiCo designee, in September 2024.

The composition of the board reflects the influence of major shareholders and their impact on the company's direction. The presence of directors like Israel Kontorovsky, representing PepsiCo, highlights the role of significant investors in shaping the company's governance. This structure is crucial for understanding the dynamics of Celsius company ownership and the decision-making processes within the organization.

Director Title Affiliation
John Fieldly Chairman, President, and CEO Celsius Holdings, Inc.
Cheryl Miller Director N/A
Nick Castaldo Director N/A
Hans Melotte Director N/A
Caroline Levy Director N/A
Joyce Russell Director N/A
Hal Kravitz Independent Lead Director N/A
Damon DeSantis Director N/A
Israel Kontorovsky Director PepsiCo, Inc.

The voting structure for Celsius Holdings' common stock is generally one-share-one-vote, without cumulative voting rights for director elections. As of April 1, 2025, there were 257,734,354 shares of common stock outstanding and entitled to vote. Recent SEC filings show that directors are actively participating in the company's ownership. For instance, Caroline Levy acquired a $1.87 million stake through stock options on March 12, 2025, and Joyce Russell acquired $113,000 in stock as her shares vested on the same day. This information is crucial for Celsius investors and those interested in the Celsius stock.

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Board of Directors and Voting Power

The board of directors and voting structure are key components of Celsius Holdings Inc's corporate governance. The board includes members from major shareholders, such as PepsiCo, and the voting structure is straightforward. Understanding these aspects is essential for assessing the Celsius ownership and the company's future.

  • The board includes John Fieldly as Chairman, President, and CEO, along with other key directors.
  • Israel Kontorovsky represents PepsiCo, Inc., showing the influence of major shareholders.
  • The voting structure is one-share-one-vote, affecting how decisions are made.
  • Directors' recent stock acquisitions highlight their engagement with the company.

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What Recent Changes Have Shaped Celsius’s Ownership Landscape?

In the last few years, Celsius Holdings Inc has seen considerable shifts in its ownership and strategic partnerships. A key development was the 2022 collaboration with PepsiCo, which included a $550 million investment and an 8.5% equity stake, significantly broadening Celsius's market reach. The company's revenue hit a record $1.36 billion for the full year of 2024, marking a 3% increase from the previous year, demonstrating its continued growth in the competitive beverage market.

A major transaction impacting the Celsius company was the acquisition of Alani Nutrition LLC ('Alani Nu') for $1.8 billion, completed on April 1, 2025. This deal involved $1.275 billion in cash and approximately 22.5 million newly issued restricted shares of Celsius Holdings common stock, representing about 8.7% pro-forma ownership. This acquisition aims to create a leading functional lifestyle platform by combining two rapidly expanding energy drink brands. This strategic move is expected to further solidify Celsius ownership in the health and wellness sector.

The ownership structure of Celsius stock continues to be heavily influenced by institutional investors. As of May 2025, institutional holdings stood at 55.62%, with mutual fund holdings at 43.64%. Insider holdings slightly decreased to 6.92% during the same period. Several institutional investors, including Edward Jones, State Street Corporation, Geode Capital Management, and SG Americas Securities, increased their investments in late 2024. Despite a class-action lawsuit filed in January 2025 and a decline in stock price from its May 2024 peak, the company remains profitable, reporting a net income of $145.1 million for 2024, supported by ongoing strategies led by CEO John Fieldly, focused on global expansion.

Metric Value Year
Revenue $1.36 Billion 2024
Net Income $145.1 Million 2024
Institutional Holdings 55.62% May 2025
Icon Celsius Holdings Inc Stock Performance

The stock price has seen fluctuations, with a peak in May 2024. Financial analysts closely watch the Celsius stock performance.

Icon Celsius Investors

Institutional investors hold a significant portion of the company's stock. Mutual funds also play a key role in Celsius company ownership.

Icon Celsius Beverage Market Share

Celsius continues to grow its market share, fueled by strategic partnerships. The company is expanding its presence in the energy drink sector.

Icon Celsius Company Acquisition Strategy

The Alani Nu acquisition is a strategic move. It expands the company's portfolio and market reach.

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