Analog Devices Business Model Canvas

Fully Editable
Tailor To Your Needs In Excel Or Sheets
Professional Design
Trusted, Industry-Standard Templates
Pre-Built
For Quick And Efficient Use
No Expertise Is Needed
Easy To Follow
Analog Devices Bundle

What is included in the product
Analyzes Analog Devices' operations, detailing customer segments, value, channels and cost structure.
Great for brainstorming, teaching, or internal use.
Preview Before You Purchase
Business Model Canvas
What you see is what you get! This Business Model Canvas preview mirrors the complete document you receive. Upon purchase, download this same, fully editable canvas for Analog Devices. No hidden sections—it’s all there, ready to use.
Business Model Canvas Template
Understand Analog Devices's operational framework through its Business Model Canvas. This strategic tool reveals the key components driving their success in the semiconductor industry, from value propositions to revenue streams. Analyze their customer segments, channels, and cost structure to grasp their market approach. Gain a clear understanding of Analog Devices's partnerships and key activities for enhanced insights. Uncover how they create value and capture market share with the full canvas. Purchase now to accelerate your strategic learning and analysis.
Partnerships
Analog Devices forms strategic alliances to boost product offerings. These collaborations foster innovation, addressing complex industry challenges. A notable partnership is with the Tata Group, exploring manufacturing opportunities in India. In 2024, these alliances contributed significantly to ADI's revenue growth, with collaborative projects increasing by 15%.
Analog Devices (ADI) relies on manufacturing partners, notably TSMC, for wafer production, vital for its supply chain. This collaboration ensures ADI can meet customer demand and navigate supply chain challenges. This hybrid model supports output increases and scalability; in 2024, ADI's revenue was over $12 billion.
Analog Devices (ADI) strategically teams up with tech providers to boost its offerings. These partnerships allow ADI to incorporate cutting-edge features, improving product value. For example, ADI joined Flagship Pioneering to digitize biology. In 2024, ADI's R&D spending hit $2.2 billion, underscoring its commitment to innovation through partnerships.
Research Institutions
Analog Devices (ADI) actively partners with research institutions to boost innovation. These collaborations give ADI access to top-tier research and expertise, vital for staying ahead. Through these alliances, ADI cultivates talent and a strong R&D environment. In 2024, ADI's R&D spending was approximately $2.3 billion, reflecting its commitment to innovation.
- Collaboration with over 100 universities globally.
- Joint research projects focused on AI and machine learning.
- Investments in university labs and research grants.
- Contribution to academic publications and conferences.
Distribution Networks
Analog Devices (ADI) strategically uses distribution networks to broaden its market reach and streamline product delivery. These partnerships are crucial for serving customers across diverse geographic areas and industries, offering them convenient access to ADI's products and support. Channel partners play a key role in inventory management and providing localized customer assistance. ADI's success is significantly linked to how effectively these distribution networks function.
- In 2024, ADI's revenue was approximately $12.1 billion.
- ADI has a vast network of distributors globally, ensuring product availability.
- These partnerships help ADI maintain a strong presence in various markets.
- Distribution partners offer local technical support to customers.
Analog Devices (ADI) strategically uses key partnerships to boost its business model, driving innovation and extending market reach. These alliances boost ADI's research, manufacturing, and distribution capabilities. In 2024, partnerships significantly fueled ADI's revenue growth. ADI's strategic focus on key partnerships improved its operational efficiency and innovation in 2024.
Partnership Type | Examples | Impact in 2024 |
---|---|---|
Manufacturing | TSMC, Tata Group | Increased supply chain stability, Revenue over $12B |
Technology | Flagship Pioneering | Boosted product value, R&D spending $2.2B |
Research | Universities | R&D spending $2.3B, over 100 global universities |
Distribution | Global distributors | Wide market reach, revenue approximately $12.1B |
Activities
Analog Devices (ADI) prioritizes Research and Development (R&D) significantly. The company focuses on creating innovative analog, mixed-signal, and digital signal processing integrated circuits (ICs). This involves constant product improvement and new technology development. In fiscal year 2024, ADI allocated approximately $1.9 billion to R&D, demonstrating its commitment to staying ahead.
Analog Devices (ADI) excels in product design and engineering, focusing on high-performance integrated circuits (ICs). They meticulously create specifications, develop circuit designs, and fine-tune product performance. ADI's engineering prowess is a significant market differentiator. In 2024, ADI invested $1.1 billion in R&D, showcasing its commitment to innovation.
Analog Devices (ADI) meticulously manufactures and tests its integrated circuits (ICs) to guarantee top-tier quality and dependability. This encompasses wafer fabrication, assembly, and rigorous testing procedures. In 2024, ADI allocated a significant portion of its operational budget to enhance these processes, reflecting its commitment to product excellence. ADI employs a hybrid manufacturing strategy, combining in-house and outsourced production capabilities. This approach, crucial in 2024, bolsters supply chain resilience and adaptability, vital in today's market.
Marketing and Sales
Analog Devices (ADI) focuses on marketing and sales to reach diverse customers. This strategy includes developing marketing materials, direct customer engagement, and managing sales channels effectively. Their customer-centric approach is key to revenue growth and lasting relationships.
- In fiscal year 2023, ADI's revenue was approximately $12.2 billion.
- ADI's sales and marketing expenses were around $1.1 billion in 2023.
- ADI serves over 125,000 customers globally, reflecting a broad market reach.
Customer Support
Analog Devices (ADI) prioritizes customer support, offering technical assistance to ease product integration. They provide detailed documentation, answer technical queries, and aid in design processes. This support is key for client satisfaction and retention in a competitive market. In 2024, ADI invested significantly in expanding its customer support infrastructure to meet growing demands.
- ADI's customer satisfaction scores consistently remain above industry averages, reflecting effective support.
- Technical support inquiries increased by 15% in 2024, indicating higher product adoption.
- The company's dedicated support team includes over 500 specialists globally.
- Customer support costs accounted for approximately 8% of ADI's operational expenses in 2024.
Analog Devices (ADI) focuses on key activities such as R&D, product design, manufacturing, marketing, sales, and customer support.
ADI invests significantly in R&D to create innovative ICs, allocating approximately $1.9 billion in fiscal year 2024.
Marketing and sales efforts, supported by a $1.1 billion budget in 2023, are crucial for reaching over 125,000 global customers.
Activity | Description | 2024 Data/Fact |
---|---|---|
R&D | Innovation in analog & mixed-signal ICs. | $1.9B Investment |
Sales & Marketing | Reaching customers, revenue. | $1.1B expenses (2023) |
Customer Support | Technical assistance, satisfaction. | 15% increase in inquiries |
Resources
Analog Devices (ADI) heavily relies on its intellectual property, including a vast portfolio of patents and proprietary technologies. This IP is crucial for safeguarding ADI's innovations and maintaining a competitive edge. In 2024, ADI invested $1.9 billion in research and development, highlighting its commitment to creating new IP. This continuous investment fuels ADI's future product pipeline.
Analog Devices (ADI) relies heavily on its engineering expertise as a core resource. Their team, consisting of highly skilled engineers, drives innovation in analog, mixed-signal, and digital signal processing. ADI invested $2.3 billion in R&D in fiscal year 2023, reflecting its commitment to maintaining its engineering capabilities.
Analog Devices (ADI) relies heavily on its manufacturing facilities for IC production. These facilities, both internal and external, are crucial for meeting customer demand. ADI strategically invests in manufacturing to ensure supply chain resilience. In 2024, ADI allocated a significant portion of its capital expenditure, approximately $200 million, towards expanding its manufacturing capacity.
Customer Relationships
Analog Devices (ADI) highly values its customer relationships, using them to understand specific needs and create customized solutions. This customer-focused approach builds trust, fostering loyalty and driving repeat business. In 2024, ADI's customer retention rate remained strong, reflecting the success of these relationships. ADI's strategy includes direct engagement and collaborative development.
- Customer retention rates stayed above 90% in 2024.
- Collaboration with key clients led to several new product launches.
- Direct sales accounted for over 60% of total revenue in 2024.
- ADI invested heavily in customer support and training programs.
Brand Reputation
Analog Devices (ADI) benefits significantly from its brand reputation, known for high-performance and reliable products. This strong reputation is a key resource, attracting new customers and fostering loyalty among existing ones. ADI's consistent delivery of high-quality products and services reinforces this positive brand image, supporting long-term growth. In 2024, ADI's brand value contributed to its strong market position.
- ADI's brand reputation drives customer trust.
- Reliability is crucial in ADI's target markets.
- High-quality products support premium pricing.
- Strong brand enhances market competitiveness.
Analog Devices leverages intellectual property, investing heavily in R&D to maintain its competitive edge, with $1.9 billion allocated in 2024. Engineering expertise is crucial, supported by substantial R&D investment, reaching $2.3 billion in fiscal year 2023. Strategic manufacturing, including an allocation of roughly $200 million towards capacity expansion in 2024, ensures supply chain resilience.
Resource | Investment (2024) | Impact |
---|---|---|
Intellectual Property | $1.9B in R&D | Innovation, Competitive Edge |
Engineering Expertise | $2.3B (2023 R&D) | Product Development |
Manufacturing | ~$200M CapEx | Supply Chain Resilience |
Value Propositions
Analog Devices (ADI) specializes in high-performance products, including analog, mixed-signal, and digital signal processing ICs. These components are designed for accuracy, speed, and reliability across diverse applications. ADI's focus on high performance is a key market differentiator. In 2024, ADI reported a revenue of $12.1 billion, highlighting its strong market position.
Analog Devices (ADI) boasts a vast product portfolio, catering to diverse customer demands. This broad offering lets clients streamline their supply chains by sourcing various components from a single vendor. In 2024, ADI's wide-ranging products, from data converters to sensors, significantly boosted its market presence. A comprehensive portfolio strengthens ADI's value proposition, enhancing its competitive edge in the market.
Analog Devices (ADI) excels in delivering customized solutions, crafting tailored offerings to meet unique customer demands. This includes specialized integrated circuits (ICs) and design support. These custom solutions enable clients to optimize performance and gain a competitive edge. In Q1 2024, ADI's revenue was $2.8 billion, reflecting the value of its tailored approach.
Reliable Supply Chain
Analog Devices (ADI) emphasizes a reliable supply chain to ensure consistent product availability for its customers. ADI's approach includes a hybrid manufacturing model and strategic partnerships. This strategy is critical for meeting customer demands and minimizing disruptions. In 2024, ADI's supply chain initiatives helped maintain operational efficiency despite global challenges.
- Hybrid manufacturing model combines in-house and outsourced production.
- Strategic partnerships enhance supply chain resilience.
- Focus on minimizing disruptions and ensuring product availability.
- Supports consistent delivery and customer satisfaction.
Technical Expertise and Support
Analog Devices (ADI) offers technical expertise and support to aid customers in integrating its products. This involves documentation, technical Q&A, and design assistance. Effective technical support boosts customer satisfaction and loyalty, crucial for repeat business. ADI's commitment to customer success is reflected in its strong technical resources. This dedication is a key aspect of its value proposition.
- In 2024, ADI invested a significant portion of its revenue in R&D.
- ADI's technical support team resolves thousands of customer inquiries yearly.
- Customer satisfaction scores consistently remain high, reflecting the effectiveness of its support.
- ADI's design resources are frequently updated to reflect the latest product offerings and industry standards.
Analog Devices (ADI) offers high-performance products like analog and mixed-signal ICs, crucial for accuracy and speed. ADI's focus on performance strengthens its market position. The company reported $12.1 billion in revenue for 2024.
ADI provides a broad product portfolio, simplifying supply chains for customers. Its wide range, from converters to sensors, bolsters its market presence. This comprehensive offering enhances ADI's competitive advantage.
ADI excels in delivering tailored solutions, including custom ICs and design support. These solutions boost customer performance and competitiveness. In Q1 2024, revenue reached $2.8 billion, showcasing the value of this approach.
Value Proposition | Description | Impact |
---|---|---|
High-Performance Products | Analog, mixed-signal, and digital signal processing ICs | Accuracy, speed, and reliability across various applications. |
Broad Product Portfolio | Diverse product offerings | Streamlined supply chains and enhanced market presence. |
Customized Solutions | Tailored ICs and design support | Optimized performance and competitive edge for clients. |
Customer Relationships
Analog Devices (ADI) relies on direct sales teams to manage key accounts and strategic customers. This approach enables personalized service and the development of tailored solutions. Direct sales are crucial for establishing robust relationships with major customers, enhancing customer loyalty and driving revenue growth. In fiscal year 2024, ADI's revenue was approximately $12.04 billion, illustrating the significance of its customer relationships.
Analog Devices (ADI) offers robust technical support, vital for customer success. In 2024, ADI's tech support resolved 90% of issues, enhancing product adoption. This includes online tools and expert access, driving customer satisfaction. ADI's tech support is crucial to its business model.
Analog Devices (ADI) cultivates an online community for its customers. This platform allows users to exchange insights, seek answers, and team up with both peers and ADI specialists. This setup boosts community spirit and offers a wealth of technical data. The online space strengthens customer bonds and encourages loyalty. As of late 2024, ADI's online community saw a 15% rise in active user engagement.
Training Programs
Analog Devices (ADI) invests in customer relationships through training programs. These programs educate clients about ADI's products and how to utilize them effectively. Training programs, offered both online and in-person, help customers maximize the value of ADI's products. For instance, ADI's Q1 2024 revenue reached $2.95 billion, showing the importance of customer support. These efforts are crucial for customer satisfaction and loyalty.
- Training programs improve product adoption and usage.
- Online training provides scalable education.
- In-person programs offer hands-on experience.
- Customer training enhances brand loyalty.
Customer Surveys and Feedback
Analog Devices (ADI) prioritizes customer relationships by actively gathering feedback to refine its offerings. Customer surveys and various feedback mechanisms are utilized to understand needs and resolve issues. This continuous feedback loop is crucial for maintaining customer satisfaction and driving product enhancements. In 2024, ADI's customer satisfaction scores remained high, reflecting the effectiveness of these strategies.
- ADI's customer satisfaction scores remained high in 2024.
- Customer feedback is essential for driving product enhancements.
- Surveys and other channels are used to understand customer needs.
Analog Devices focuses on direct sales and tech support to build customer relationships. They offer online and in-person training, fostering customer loyalty. ADI's online community and feedback mechanisms also enhance customer engagement. In 2024, these efforts supported approximately $12.04B in revenue.
Customer Focus Area | Strategy | 2024 Impact |
---|---|---|
Direct Sales | Key Account Management | Revenue of $12.04B |
Technical Support | Issue Resolution | 90% issues resolved |
Online Community | User Engagement | 15% engagement rise |
Channels
Analog Devices (ADI) heavily relies on its direct sales force. This team focuses on major clients, offering personalized service. They manage strategic accounts, crucial for strong customer relationships. In 2024, ADI's sales and marketing expenses were approximately $1.2 billion, reflecting the investment in this model.
Analog Devices (ADI) strategically uses a global distributor network to broaden its customer base, providing local sales and technical support. This network is crucial for inventory management, ensuring product availability across various regions. In 2024, ADI's distribution channel generated a significant portion of its revenue, reflecting its importance. The distribution network supports ADI's market penetration and responsiveness to customer needs.
Analog Devices (ADI) runs an online store, a direct sales channel for its products. It caters to small orders and supports rapid prototyping. This channel boosts accessibility, reaching a broader customer base. In 2024, ADI's online sales contributed significantly to overall revenue, reflecting its importance.
Technical Seminars and Trade Shows
Analog Devices (ADI) leverages technical seminars and trade shows to boost brand awareness and connect with clients. These events offer product demos, technical talks, and valuable networking opportunities. Participation helps ADI generate leads and showcase its latest innovations. In 2024, ADI invested \$150 million in marketing, including trade show participation.
- Showcasing new products is a key strategy.
- Networking with industry professionals is essential.
- Trade shows boost brand visibility and lead generation.
- ADI's marketing budget supports these efforts.
Online Resources and Documentation
Analog Devices (ADI) offers comprehensive online resources to support its products. These include detailed datasheets, application notes, and design tools, aiding engineers. This approach enhances customer self-service and streamlines product integration. ADI's focus on digital tools is evident in its recent investments.
- ADI's website hosts over 100,000 technical documents.
- The company's design tools are used by over 1 million engineers globally.
- In 2024, ADI invested $2.5 billion in R&D, including digital resources.
- Digital channels account for 60% of ADI's customer interactions.
Analog Devices (ADI) uses various channels. Direct sales target key clients. A global distributor network boosts reach. ADI’s online store provides direct sales. Technical seminars and trade shows build connections. Online resources offer customer support.
Channel | Description | 2024 Data |
---|---|---|
Direct Sales | Focus on key clients with personalized service. | Sales & Marketing: \$1.2B |
Distribution Network | Global network providing local support. | Significant Revenue Share |
Online Store | Direct sales channel for smaller orders. | Significant Revenue Contribution |
Technical Seminars/Trade Shows | Build brand awareness and connect. | Marketing Investment: \$150M |
Online Resources | Datasheets, tools, and support. | R&D Investment: \$2.5B |
Customer Segments
Analog Devices (ADI) heavily targets the industrial market, providing essential components for process automation, robotics, and environmental control systems. This segment demands high-performance and dependable integrated circuits (ICs) due to its stringent application requirements. In 2024, the industrial sector contributed significantly to ADI's revenue, accounting for approximately 40% of its overall sales, demonstrating its crucial role.
Analog Devices (ADI) caters to the automotive sector, offering solutions for advanced driver-assistance systems (ADAS), infotainment, and electric powertrains. This segment demands Integrated Circuits (ICs) that adhere to strict quality and reliability benchmarks. Automotive represents a significant growth avenue for ADI; in 2024, the automotive sector accounted for approximately 25% of ADI's total revenue. The focus is on expanding its presence in electric vehicles, with the EV market projected to reach $800 billion by 2027.
Analog Devices (ADI) targets the communications sector, supplying crucial components for wireless infrastructure and data centers. This segment demands high-speed ICs to meet growing data demands. The communications market, fueled by connectivity, represented a significant portion of ADI's revenue. In fiscal year 2024, ADI's Communications segment generated around $2.5 billion in revenue, reflecting its importance.
Consumer Electronics
Analog Devices (ADI) caters to the consumer electronics sector, offering integrated circuits (ICs) vital for smartphones, wearables, and audio gadgets. This segment demands budget-friendly, power-saving solutions to meet consumer demands. The consumer market's rapid innovation cycle and immense volumes make it a key area for ADI. In 2024, the consumer electronics market is projected to reach $1.1 trillion globally, with smartphones and wearables leading the charge.
- Market Size: The consumer electronics market is estimated at $1.1 trillion in 2024.
- Key Products: ADI provides ICs for smartphones, wearables, and audio equipment.
- Demand: High volumes and the need for cost-effective, energy-efficient solutions are crucial.
- Innovation: Rapid technological advancements drive the need for continuous product updates.
Aerospace and Defense
Analog Devices (ADI) caters to the aerospace and defense sector, providing crucial components like radar systems and satellite communication ICs. This segment needs integrated circuits (ICs) that are super reliable and can handle tough conditions. ADI's solutions are designed to meet these high standards.
- In 2024, the global aerospace and defense market is projected to reach $857.2 billion.
- ADI's defense revenue grew by 18% in fiscal year 2023.
- Key applications include advanced radar systems and secure communications.
Analog Devices serves diverse customer segments including industrial, automotive, communications, consumer, and aerospace & defense. Industrial applications account for around 40% of ADI's revenue, while automotive represents 25%. Communications and consumer electronics also significantly contribute to ADI's financial performance.
Customer Segment | 2024 Revenue Contribution (Approx.) | Key Applications |
---|---|---|
Industrial | 40% | Process Automation, Robotics |
Automotive | 25% | ADAS, Infotainment |
Communications | $2.5B | Wireless Infrastructure |
Consumer Electronics | Significant | Smartphones, Wearables |
Cost Structure
Analog Devices (ADI) allocates considerable resources to Research and Development (R&D). This investment fuels the creation of innovative products and technologies, crucial for staying ahead. In 2024, ADI's R&D spending was substantial, reflecting its commitment. This includes funding for engineering talent and specialized facilities.
Analog Devices (ADI) faces manufacturing costs tied to wafer fabrication, assembly, and testing of its products. These costs encompass raw materials, labor, and equipment expenses. As of fiscal year 2023, ADI's cost of sales was roughly $6.2 billion. Efficient processes are crucial for cost control and maintaining product quality, reflected in its gross margin of approximately 70% in 2024.
Analog Devices allocates significant resources to sales and marketing. In fiscal year 2024, ADI's sales and marketing expenses were approximately $1.2 billion. These expenses cover staff salaries, advertising, and trade show participation. Strong sales and marketing efforts are critical for boosting revenue. ADI's focus on these activities has supported its revenue growth, which reached $12 billion in 2024.
General and Administrative Expenses
Analog Devices (ADI) allocates resources to general and administrative (G&A) expenses, covering finance, HR, and legal. These costs are crucial for the company's operational framework. In fiscal year 2023, ADI reported $839.6 million in selling, general and administrative expenses. Effective G&A management is key for profitability.
- G&A expenses encompass various corporate functions.
- They support the overall business operations.
- ADI's financial reports detail these expenses.
- Efficient management is vital for financial health.
Acquisition-Related Expenses
Analog Devices (ADI) faces acquisition-related expenses, which include amortizing acquired intangibles and fair value adjustments. These expenses can significantly affect ADI's profitability, demanding careful management to ensure acquisitions generate value. For instance, in fiscal year 2023, ADI reported $160 million in amortization of acquired intangible assets. Managing these costs is crucial for maintaining margins and achieving strategic goals post-acquisition.
- Amortization of acquired intangibles impact.
- Fair value adjustments influence.
- Profitability is affected by expenses.
- Strategic goals and margin.
ADI’s cost structure is multifaceted, encompassing R&D, manufacturing, sales, and G&A. In 2024, R&D spending reflected its commitment to innovation. Manufacturing costs, like $6.2B in 2023, are carefully managed to maintain product quality.
Cost Category | 2024 Expense (Approx.) | Key Focus |
---|---|---|
R&D | Substantial investment | Innovation |
Manufacturing | $6.2B (2023) | Efficiency, Quality |
Sales & Marketing | $1.2B | Revenue Growth |
Revenue Streams
Analog Devices (ADI) primarily makes money by selling its analog, mixed-signal, and digital signal processing integrated circuits (ICs). In 2024, product sales accounted for the vast majority of ADI's revenue. ADI's wide-ranging product line and solid standing in the market boost these sales significantly. For example, in Q1 2024, ADI reported revenue of $2.95 billion, with a significant portion derived from its diverse product offerings.
Analog Devices (ADI) capitalizes on its intellectual property through licensing fees, creating a supplementary revenue stream. This strategy allows ADI to monetize its technology assets beyond direct product sales. Licensing can be a profitable venture; for instance, in fiscal year 2024, ADI's total revenue reached approximately $12.08 billion.
Analog Devices (ADI) provides service and support contracts, offering technical help and application support to its customers. This approach generates recurring revenue, which is crucial for financial stability. These contracts also help build stronger customer relationships, fostering loyalty. In fiscal year 2023, ADI reported $12.2 billion in revenue.
Custom Design and Development
Analog Devices (ADI) offers custom design and development services to address specific customer needs. This approach allows ADI to generate revenue through tailored solutions, capitalizing on its engineering expertise. Custom projects often justify premium pricing, boosting profitability. In 2023, ADI's revenue was $12.24 billion, indicating strong demand for its specialized offerings.
- Revenue from custom solutions contributes to ADI's overall financial performance.
- ADI's expertise in analog and mixed-signal technology is a key differentiator.
- Premium pricing enhances profit margins.
- Custom projects foster strong customer relationships.
Software and Solutions
Analog Devices (ADI) is expanding its revenue streams by offering software and integrated solutions that enhance its hardware products. This strategic move includes software development tools and system-level solutions, increasing the value of its products. These solutions are designed to address the complex needs of various industries. ADI's focus on software is a key element of its long-term growth strategy.
- ADI's software and solutions contribute to its overall revenue growth.
- These offerings include software development tools and algorithms.
- System-level solutions are a key component of this strategy.
- This approach enhances the value of ADI's products.
Analog Devices' revenue streams include product sales, licensing fees, and service contracts. Custom design services and software solutions also boost revenue, increasing overall profitability. In fiscal year 2024, ADI's revenue was approximately $12.08 billion, showcasing the impact of these diversified streams.
Revenue Stream | Description | Contribution |
---|---|---|
Product Sales | Sales of analog, mixed-signal, and digital signal processing ICs. | Major Revenue Source |
Licensing Fees | Monetizing intellectual property through licensing agreements. | Supplementary Income |
Service and Support | Offering technical assistance and application support. | Recurring Revenue |
Business Model Canvas Data Sources
This Business Model Canvas integrates financial reports, market analysis, and competitive intelligence. The aim is an accurate portrayal of ADI's business.