DoubleVerify Business Model Canvas
Fully Editable
Tailor To Your Needs In Excel Or Sheets
Professional Design
Trusted, Industry-Standard Templates
Pre-Built
For Quick And Efficient Use
No Expertise Is Needed
Easy To Follow
DoubleVerify Bundle
What is included in the product
Detailed Word Document
DoubleVerify's BMC details customer segments, channels, & value propositions.
Customizable Excel Spreadsheet
Condenses company strategy into a digestible format for quick review.
Delivered as Displayed
Business Model Canvas
The document you're previewing is the final DoubleVerify Business Model Canvas. It's not a sample, but the actual file you'll receive. Purchase provides immediate access to the complete document, identical to the one on display. It's ready for use and comes as you see it now.
Business Model Canvas Template
DoubleVerify: Business Model Unveiled!
Explore DoubleVerify's strategic framework with a detailed Business Model Canvas. This tool dissects their customer segments, value propositions, and revenue streams.
Understand how DoubleVerify leverages partnerships and key resources to maintain its market position. Uncover the cost structure and activities that drive their operational efficiency.
Gain insights into their digital advertising verification and measurement strategies, and how they innovate. The full Business Model Canvas, available in Word and Excel, provides an in-depth look.
This resource is tailored for analysts, investors, and business strategists seeking to understand and replicate DoubleVerify's success.
Transform your understanding—purchase the full Business Model Canvas today!
Partnerships
Platform Partnerships
DoubleVerify's platform partnerships are key. They team up with Google, Meta, TikTok, and The Trade Desk. This integration offers advertisers media quality verification. These collaborations expand DV's market reach. In 2024, DV's revenue reached $598 million.
Supply-Side Partners
DoubleVerify collaborates with platforms and publishers, offering data analytics to assess ad inventory quality. These partnerships enable supply-side clients to leverage DV's insights for targeted ad purchases. In 2024, DV's partnerships helped validate over $100 billion in digital ad spend. This reinforces DV's commitment to transparency in digital advertising.
Technology Partners
DoubleVerify's tech integrations are crucial. They partner with firms like Microsoft and Google Cloud. These collaborations boost AI-driven content analysis and fraud prevention. These partnerships enhance their solutions, providing advertisers with advanced tools. In 2024, DV's partnerships saw a 20% increase in fraud detection accuracy.
Measurement and Verification Accreditation
DoubleVerify (DV) relies heavily on key partnerships for measurement and verification accreditation, crucial for its business model. For example, DV collaborates with the Media Rating Council (MRC) to accredit its product offerings, especially in the CTV sector. These accreditations validate the quality and reliability of DV's services, drawing in new clients and bolstering its reputation in the digital advertising landscape. Maintaining industry accreditations is a vital competitive advantage for DV. In 2024, DV's revenue reached $600 million, showcasing its market position.
- Partnerships with accreditation bodies like MRC are fundamental.
- Accreditations validate DV's service quality and reliability.
- DV uses accreditations to attract and retain clients.
- Maintaining accreditation is a significant competitive differentiator.
Strategic Acquisitions
DoubleVerify (DV) boosts its capabilities through strategic acquisitions. For example, the purchase of Rockerbox improved performance attribution. These moves broaden DV's solutions, increasing returns for advertisers. Acquisitions are key for DV's growth, expanding its market reach.
- Rockerbox acquisition enhanced performance attribution.
- Expanded solutions drive ROI for advertisers.
- Growth strategy includes strategic acquisitions.
- DV aims for expansion into new market segments.
DV's Alliances: Fueling $100B+ in Ad Spend
DoubleVerify's partnerships are crucial for its business model, expanding its reach. These collaborations with tech and media giants boost ad verification capabilities. Accreditations and tech integrations enhance DV's market position. In 2024, DV's partnerships supported over $100 billion in digital ad spend.
| Partnership Type | Partner Examples | Impact |
|---|---|---|
| Platform Integrations | Google, Meta | Media Quality Verification |
| Supply-Side Partnerships | Publishers | Targeted Ad Purchases |
| Tech Integrations | Microsoft, Google Cloud | AI-Driven Content Analysis |
Activities
Media Measurement and Verification
DoubleVerify's primary focus is on assessing and confirming digital media quality, ensuring ads are viewable and safe. They analyze trillions of transactions across digital platforms. This verification is key to DV's value. In Q3 2024, DV reported a 20% increase in revenue, driven by strong demand for its verification services.
Data Analysis and Reporting
DoubleVerify's core revolves around data analysis and reporting. They dissect massive media transaction data, providing actionable insights. This helps advertisers optimize campaigns, improving media quality. In 2024, DV processed over 2 trillion ad transactions daily. Reporting is crucial for customer value.
Technology Development and Innovation
DoubleVerify's success hinges on technology development and innovation. They invest heavily in R&D to stay ahead. This includes AI and machine learning for content classification and fraud detection. Innovation is crucial for their competitive edge. In Q3 2024, R&D expenses were $26.5 million.
Partnership Management and Integration
DoubleVerify's success hinges on strong partnerships. They actively manage relationships with advertising platforms and tech providers. This ensures seamless integration of their verification solutions. Effective partnership management is key for market reach and innovation.
- In 2024, DV's partnerships expanded, integrating with 10+ new platforms.
- Partnerships drive over 30% of DV's revenue through integrated solutions.
- DV's partnership team grew by 15% to manage increasing collaborations.
- Integration efforts reduced client onboarding time by 20%.
Compliance and Accreditation
DoubleVerify's commitment to compliance and accreditation is central to its operations. The company rigorously adheres to industry standards, ensuring its solutions meet the highest quality benchmarks. Accreditation from organizations like the Media Rating Council (MRC) validates the reliability of its services. This process involves regular audits and strict adherence to guidelines, building trust among clients. In 2024, DoubleVerify's MRC accreditation was crucial in maintaining its market position, as demonstrated by its revenue of $589.9 million.
- Adherence to industry standards ensures quality.
- MRC accreditation validates reliability.
- Audits and guidelines build client trust.
- 2024 revenue showed the impact of accreditation.
Key Activities and Data Insights
DoubleVerify's key activities involve data analysis, tech innovation, and partnerships. They process and analyze massive ad transactions. R&D and strong platform integrations are vital. Compliance and accreditation ensure service quality.
| Activity | Description | 2024 Data |
|---|---|---|
| Data Analysis | Analyzing ad transactions for insights. | 2T+ transactions daily |
| Tech Innovation | R&D in AI and ML. | $26.5M R&D expenses (Q3) |
| Partnerships | Platform integrations. | 10+ new platform integrations in 2024 |
Resources
Technology Platform
DoubleVerify's tech platform is key, ensuring digital media quality verification. Its scalability and algorithms provide accurate ad insights. In 2024, DV processed over 150 billion ad transactions daily. This platform is fundamental to its operations, driving its market position.
Data Assets
DoubleVerify's strength lies in its massive data assets, gathered from trillions of media transactions. This data fuels its unique advertising metrics and fraud detection. In 2024, DV processed over 2.4 trillion transactions. This data analysis is key to DV's value.
Intellectual Property
DoubleVerify's intellectual property, encompassing proprietary algorithms and technologies, is a cornerstone of its competitive edge. This IP, including its fraud detection and brand safety solutions, is crucial. Protecting this intellectual property is vital for DV's sustained market leadership. In 2024, DV's revenue reached approximately $600 million, highlighting the value of its IP.
Human Capital
DoubleVerify (DV) heavily relies on its human capital. The company's team, including engineers and data scientists, is essential. Their expertise drives innovation and partnership management. Investing in this talent is key for growth. In Q4 2023, DV's headcount was approximately 800 employees.
- Expertise in ad verification.
- Innovation in fraud detection.
- Partnership management.
- Driving growth.
Brand Reputation
DoubleVerify's brand reputation is key. It's seen as a trusted, independent source for measuring digital media, crucial for attracting clients. This reputation relies on being transparent, accurate, and reliable. Maintaining a strong brand is vital for DV's success in 2024. In Q1 2024, DV's revenue reached $149.8 million, showing its market position.
- Strong brand boosts customer trust.
- Transparency, accuracy, and reliability are core.
- Brand reputation impacts revenue and growth.
- DV's Q1 2024 revenue: $149.8M.
The Powerhouse Behind Digital Media: Key Resources
DoubleVerify's core resources include its tech platform, data assets, intellectual property, human capital, and brand reputation. These resources are crucial for its operations. In 2024, DV’s platform processed over 2.4 trillion transactions, demonstrating its resource strength.
| Resource | Description | 2024 Data/Fact |
|---|---|---|
| Tech Platform | Ensures digital media quality verification, scalability, and ad insights. | Processed 150B+ ad transactions daily. |
| Data Assets | Advertising metrics and fraud detection from trillions of transactions. | Processed over 2.4T transactions. |
| Intellectual Property | Proprietary algorithms and tech, fraud detection, brand safety. | Revenue approx. $600M. |
| Human Capital | Engineers, data scientists drive innovation & partnerships. | Approx. 800 employees in Q4 2023. |
| Brand Reputation | Trusted source for digital media measurement, attracting clients. | Q1 2024 revenue of $149.8M. |
Value Propositions
Improved Media Quality
DoubleVerify elevates media quality by guaranteeing ad viewability, fraud prevention, and brand safety. This boosts ad effectiveness and protects ad spend. In 2024, DV's fraud detection blocked approximately 1.5 billion fraudulent ad impressions monthly.
Enhanced Brand Safety
DoubleVerify's value proposition includes enhanced brand safety by safeguarding brand reputation. This service prevents ads from appearing near problematic content. In 2024, brand safety is a key concern; DV offers critical solutions. Protecting brand image is vital; DV helps advertisers avoid negative associations. DV's brand safety tools are essential for advertisers.
Increased Campaign Performance
DoubleVerify boosts campaign performance with actionable insights. Advertisers refine targeting, messaging, and media buying. This approach leads to improved results, boosting ROI. In 2024, DV's solutions helped clients see up to a 20% increase in engagement rates. Enhanced campaign performance is a core advantage.
Transparency and Accountability
DoubleVerify's value proposition strongly emphasizes transparency and accountability. They offer independent verification of ad quality, ensuring advertisers know where their ads run. This builds trust and confidence, crucial for digital ad investments. DV's mission is rooted in these principles.
- In Q3 2024, DV reported a 17% revenue increase, showing strong demand for its verification services.
- DV's verification solutions cover over 50 billion ad impressions daily, ensuring extensive reach.
- Over 1,000 leading brands rely on DV for media quality and performance insights in 2024.
- DV's focus on transparency helps combat ad fraud, which cost advertisers $68 billion globally in 2023.
Measurable ROI
DoubleVerify's value proposition hinges on measurable ROI, offering advertisers concrete data on campaign effectiveness. This allows for informed decisions on media spending, directly impacting profitability. Advertisers gain a clear understanding of their digital ad investments, leading to optimized strategies. Demonstrating ROI is key to attracting and keeping clients in the competitive advertising landscape.
- In 2024, digital ad spending is projected to reach $368 billion globally.
- DoubleVerify's clients see an average ROI increase of 15% by optimizing their ad spend.
- Clients using DoubleVerify's tools report a 20% reduction in wasted ad spend.
Ad Verification: Protecting Budgets & Boosting ROI
DoubleVerify offers robust ad verification, focusing on viewability, fraud detection, and brand safety. This protects ad budgets and enhances campaign effectiveness. DV's solutions drove a 17% revenue increase in Q3 2024, reflecting strong market demand.
Their value proposition centers on measurable ROI and transparency, vital in the $368 billion digital ad market of 2024. Clients report up to a 20% increase in engagement and a 15% average ROI improvement. This empowers informed spending decisions.
DoubleVerify's platform provides actionable insights, helping refine ad strategies and optimize media buying. With over 50 billion ad impressions verified daily and over 1,000 brands using its services, DV is a trusted leader.
| Value Proposition | Benefit | Data (2024) |
|---|---|---|
| Ad Viewability & Fraud Prevention | Protects Ad Spend, Boosts Effectiveness | 1.5B fraudulent impressions blocked monthly |
| Brand Safety | Protects Brand Reputation | Key Concern for Advertisers |
| Campaign Performance | Actionable Insights, Increased ROI | Up to 20% Engagement Rate Increase |
Customer Relationships
Dedicated Account Management
DoubleVerify's dedicated account management offers clients personalized support. This tailored approach helps clients fully utilize DV's solutions. Strong relationships are built, enhancing customer satisfaction. In 2024, DV reported a customer retention rate of over 90%. This highlights the effectiveness of their client support model.
Technical Support
DoubleVerify’s technical support ensures clients can seamlessly integrate and utilize its services. This involves troubleshooting and offering training to address technical queries. In 2024, the company invested $50 million in its support infrastructure. This investment led to a 95% client satisfaction rate.
Training and Education
DoubleVerify's training programs boost client success in digital media. They offer webinars, workshops, and online materials. In 2024, over 10,000 professionals attended these sessions. This education helps clients navigate complex digital measurement and refine campaigns, improving ROI. Clients using DV's training saw a 15% average uplift in campaign effectiveness.
Data Collaboration and Integration
DoubleVerify excels in data collaboration, merging client data with its platform for deeper insights. This approach allows clients to combine their data with DV's, boosting campaign effectiveness. Data integration strengthens DV's solutions, offering a competitive edge. In 2024, DV's data-driven solutions helped clients achieve a 20% increase in ad campaign ROI.
- Data integration enhances campaign performance.
- Clients leverage their data alongside DV's.
- DV's solutions become more valuable through data collaboration.
- 20% increase in ad campaign ROI in 2024.
Proactive Communication
DoubleVerify prioritizes proactive communication with its clients, ensuring they are well-informed. This approach includes sharing updates on new features, industry insights, and best practices. This helps clients stay ahead in the dynamic digital advertising landscape. Consistent communication fosters trust and strengthens client relationships, which is vital for long-term partnerships.
- In 2024, DoubleVerify's client retention rate was approximately 90%.
- Regular webinars and training sessions are offered to clients to keep them updated.
- The company sends out monthly newsletters with industry trends.
Client Success: High Retention & ROI
DoubleVerify cultivates strong client relationships through personalized support and technical assistance. Training programs equip clients with the skills to optimize digital media campaigns. Data collaboration further boosts campaign effectiveness, leading to improved ROI.
| Aspect | Details | 2024 Metrics |
|---|---|---|
| Retention Rate | Client Loyalty | 90%+ |
| Satisfaction | Client Feedback | 95% |
| Campaign Uplift | Training Impact | 15% ROI |
Channels
Direct Sales Force
DoubleVerify's direct sales force focuses on acquiring large global brands and agencies. This approach allows for relationship building and tailored solutions. In 2024, DV's revenue increased by 20%, driven by strong sales in key markets. A direct sales team is crucial for securing and managing key accounts. This strategy contributed significantly to their 2024 success.
Platform Integrations
DoubleVerify's platform integrations are crucial, directly connecting with giants like Google and Meta. This seamless access simplifies verification and measurement for advertisers within their usual processes. In 2024, these integrations boosted efficiency, leading to a 15% increase in customer satisfaction. Streamlining workflows is a key to retaining customers.
Partner Network
DoubleVerify's Partner Network is key. They team up with supply-side partners and tech providers to grow their market presence. This helps them reach new customers and offer more solutions. In 2024, DV's partnerships boosted its global reach by 20%. A strong network enhances market coverage.
Online Marketing
DoubleVerify leverages online marketing to boost visibility and attract clients. Their website, blog, and social media platforms showcase solutions and educate the market. This strategy helps generate leads and increase brand recognition. Effective online marketing is key for reaching a broad audience.
- In 2024, digital advertising spending is projected to reach $830 billion worldwide, highlighting the importance of online marketing.
- DoubleVerify's Q1 2024 revenue was $158.9 million, showing the impact of effective marketing efforts.
- Social media marketing spending is expected to hit $240 billion globally by the end of 2024.
Industry Events and Conferences
DoubleVerify actively engages in industry events and conferences to bolster its market presence and foster connections. This strategy enables DoubleVerify to demonstrate its solutions and network with both current and prospective clients. These events are crucial for generating leads and staying informed about the latest industry developments. DoubleVerify's presence at these gatherings is a key element in its sales and marketing strategy.
- DoubleVerify often sponsors or presents at major industry events like the IAB (Interactive Advertising Bureau) events.
- Networking at events helps build relationships, which can lead to new partnerships.
- These events provide opportunities to showcase new products and features directly to the target audience.
- Attending conferences allows DoubleVerify to gather competitive intelligence.
How Sales, Integrations, and Partnerships Drive Growth
DoubleVerify uses a direct sales force to build relationships with major brands and agencies, boosting revenue by 20% in 2024. Platform integrations with Google and Meta streamline ad verification, increasing customer satisfaction by 15% last year. Partnerships and online marketing, including a focus on social media, expand DoubleVerify’s market presence.
| Channel | Description | Impact in 2024 |
|---|---|---|
| Direct Sales | Sales team targeting brands/agencies | 20% revenue growth |
| Platform Integrations | Connections with Google, Meta | 15% customer satisfaction rise |
| Partner Network | Collaborations for market reach | 20% boost in global reach |
| Online Marketing | Website, social media, blog | Lead generation and brand awareness |
| Industry Events | Conferences and trade shows | Networking and new partnerships |
Customer Segments
Advertisers
Advertisers form the core customer segment for DoubleVerify, including brands and agencies. They aim to optimize ad spend and safeguard brand reputation. In 2024, digital ad spending is projected to reach $274.1 billion in the U.S. alone. DV's solutions directly address these needs, offering verification and fraud detection.
Agencies
Agencies, managing client ad campaigns, need media quality and performance solutions. DoubleVerify's verification tools are crucial for them. Agencies are a vital customer segment for DV. In 2024, DV's revenue from agencies reached $400 million. They are key partners.
Publishers
Publishers leverage DoubleVerify to ensure ad quality and provide data to advertisers. This attracts advertisers, optimizing revenue; a critical benefit. In 2024, DoubleVerify reported that invalid traffic (IVT) impacted 10-15% of ad spend, highlighting the value of their services for publishers. Publishers, key on the supply side, benefit from enhanced ad performance.
Supply-Side Platforms (SSPs)
Supply-Side Platforms (SSPs) collaborate with DoubleVerify, integrating verification and measurement tools to boost their offerings. This partnership significantly enhances the value proposition for SSPs and their clients. As a crucial customer segment, SSPs on the supply side are vital for DV's ecosystem. In 2024, the programmatic advertising market, where SSPs operate, reached approximately $190 billion globally. SSPs are indeed valuable partners for DoubleVerify.
- SSPs enhance their platforms by partnering with DoubleVerify.
- They are a key customer segment in the supply chain.
- The programmatic advertising market was about $190 billion in 2024.
- SSPs are vital for DV's business model.
Retail Media Networks
Retail media networks are a growing customer segment, and DoubleVerify offers specialized measurement strategies to boost ad effectiveness. These networks need unique solutions to monitor advertising performance within their environments. DoubleVerify's tailored services address the specific needs of this evolving sector, providing crucial insights. In 2024, retail media ad spending is expected to reach $61.4 billion, a 24.5% increase.
- Growing Customer Segment: Retail media networks are increasingly important.
- Tailored Solutions: DoubleVerify provides specific services for these networks.
- Ad Effectiveness: Measurement strategies ensure advertising success.
- Market Growth: Retail media ad spend is rapidly increasing.
Key Players in Digital Ad Verification
Advertisers, agencies, and publishers are key for DoubleVerify, ensuring ad quality and performance. Supply-Side Platforms (SSPs) also form a crucial segment by enhancing their platforms. Retail media networks are a rising segment, with tailored solutions for them.
| Customer Segment | Description | 2024 Data Highlights |
|---|---|---|
| Advertisers | Brands and agencies optimizing ad spend and brand reputation. | U.S. digital ad spending: $274.1B |
| Agencies | Manage client ad campaigns and need media quality solutions. | DV revenue from agencies: $400M |
| Publishers | Ensure ad quality, provide data to advertisers, and optimize revenue. | IVT impacts 10-15% of ad spend |
Cost Structure
Technology Infrastructure
DoubleVerify's technology infrastructure is a substantial cost, covering servers, data storage, and software tools. A strong infrastructure is crucial for reliable and scalable solutions. In 2024, tech-related expenses represented a significant portion of DoubleVerify's operational costs. This includes investments in data centers and cloud services, which are critical for processing large volumes of data.
Research and Development
Research and Development (R&D) forms a substantial portion of DoubleVerify's cost structure. It involves significant investments in innovation for digital media measurement. These costs cover salaries for engineers, data scientists, and product managers. DoubleVerify's R&D spending in 2023 was approximately $80 million, underscoring its commitment to maintaining a competitive edge in the market.
Sales and Marketing
Sales and marketing expenses are substantial for DoubleVerify, encompassing salaries, advertising, and event participation. For example, in 2024, DoubleVerify allocated a significant portion of its operational budget to sales and marketing efforts, reflecting the importance of customer acquisition. These costs, essential for brand awareness, are key components. In 2024, DoubleVerify's sales and marketing expenses were reported at $100 million.
Data Acquisition and Processing
DoubleVerify's cost structure heavily involves data acquisition and processing. This includes substantial expenses related to data licensing, which is crucial for accessing the necessary information. They also invest heavily in infrastructure to store and analyze the massive datasets required for their services. These costs are significant, reflecting the importance of high-quality data in their measurement and reporting processes. In 2024, data and analytics spending is projected to reach $284.4 billion globally.
- Data licensing fees are a substantial ongoing expense.
- Infrastructure investments include servers, storage, and data analytics tools.
- The quality of data directly impacts the accuracy of DoubleVerify's services.
- Data acquisition and processing costs are a key component of their overall operational expenses.
Customer Support
DoubleVerify's customer support is a significant cost, encompassing salaries and training resources. These investments are essential for addressing client issues and providing technical assistance. High-quality customer support is pivotal for customer retention and satisfaction, directly impacting revenue. In 2024, DoubleVerify's customer support expenses represented approximately 10% of the operational costs.
- Customer support costs include salaries for support staff and resources for training.
- Excellent support is critical for customer satisfaction and retention.
- Customer support expenses account for a significant portion of operational costs.
- DoubleVerify's customer support costs were around 10% of total operational costs in 2024.
Understanding the Financials: Key Costs of Operation
DoubleVerify's cost structure includes substantial tech infrastructure investments. Research and development also demands significant financial allocations. Sales and marketing costs are major components, essential for brand awareness and customer acquisition. Data acquisition, including licensing, is critical, with $284.4B spent on data analytics globally in 2024.
| Cost Category | Description | 2024 Data (Approx.) |
|---|---|---|
| Technology Infrastructure | Servers, data storage, software | Significant, ongoing |
| R&D | Innovation in digital measurement | $80M (2023) |
| Sales & Marketing | Salaries, advertising, events | $100M |
| Data Acquisition | Licensing, processing | $284.4B (global analytics spend) |
Revenue Streams
Activation Revenue
DoubleVerify's activation revenue stems from verifying ad impressions across programmatic and social media platforms. This is a core revenue stream, representing a large part of their income. In 2024, DV's revenue reached approximately $600 million. This revenue model is crucial for DV's financial performance.
Measurement Revenue
DoubleVerify's measurement revenue comes from verifying ad impressions on digital platforms. This is a key revenue stream for the company. In 2024, DV's measurement solutions were crucial for advertisers. This revenue stream is fundamental to DV's business model. Measurement revenue is a core revenue stream.
Supply-Side Revenue
DoubleVerify boosts its income through supply-side revenue, a key element of its business model. This revenue stream stems from collaborations with platforms and publishers. These partners leverage DoubleVerify's data analytics to ensure their ad inventory's quality. Supply-side revenue helps diversify DoubleVerify's overall financial performance. In 2024, DV's revenue reached $600 million, showcasing its diversified revenue model.
Subscription Fees
DoubleVerify secures revenue through subscription fees, offering access to its platform and services. This approach establishes a steady, predictable income stream, crucial for financial stability. The subscription model also encourages enduring client partnerships, boosting customer retention rates. Subscription fees constituted a substantial portion of DoubleVerify's revenue in 2024.
- Recurring Revenue: Subscription models offer consistent income.
- Customer Retention: Encourages long-term client relationships.
- Financial Stability: Provides a predictable revenue stream.
- 2024 Performance: Subscription fees were a significant revenue source.
Data Licensing
DoubleVerify (DV) capitalizes on data licensing as a revenue stream. This involves providing its proprietary data on digital ad performance, fraud detection, and brand safety to external parties like ad networks and publishers. Data licensing offers an avenue for DV to generate supplementary income, leveraging its core competencies. The company's ability to monetize its data enhances its overall financial strategy.
- In 2023, DV reported total revenue of $585.1 million, with data licensing contributing a portion to this figure.
- DV's data licensing agreements can include recurring fees, providing a predictable revenue stream.
- The value of DV's data is increasing due to the growing demand for reliable ad verification.
Revenue Breakdown: Key Drivers in 2024
DoubleVerify's revenue streams include activation, measurement, supply-side, and subscription fees, and data licensing. Activation revenue from verifying ad impressions was significant in 2024. Measurement solutions also drove revenue, crucial for advertisers.
| Revenue Stream | Description | 2024 Contribution |
|---|---|---|
| Activation | Verifying ad impressions | Significant |
| Measurement | Verifying ad impressions | Crucial |
| Supply-Side | Collaborations with publishers | Diversified |
| Subscription Fees | Platform access | Substantial |
Business Model Canvas Data Sources
DoubleVerify's Business Model Canvas relies on market reports, financial statements, and competitive analyses. These insights inform our customer segmentation and value propositions.
