Frontier Airlines Business Model Canvas

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Frontier Airlines' BMC reflects its ultra-low-cost carrier strategy, focusing on price-sensitive customers.
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Explore Frontier Airlines's lean business model through our detailed Business Model Canvas. This model emphasizes ultra-low fares, targeting price-sensitive travelers with a focus on ancillary revenue. Key partnerships with airports and aircraft lessors enable cost efficiency. Understanding its cost structure and value proposition is crucial for any airline analyst. Uncover Frontier's strategy by examining its customer segments and revenue streams. Ready to dive deeper? Purchase the complete Business Model Canvas and gain a strategic advantage.
Partnerships
Frontier Airlines strategically teams up with airlines like Volaris via codeshare agreements, broadening its flight networks and boosting customer choices. These alliances let Frontier access destinations beyond its usual routes, widening its market reach and appeal. Codeshares also sharpen operational efficiency, offering a more comprehensive destination range, particularly between partnering countries. In 2024, such partnerships were pivotal for expanding Frontier's service, with codeshares contributing to a 15% increase in available seat miles.
Frontier Airlines teams up with travel tech firms like Hopper. This collaboration boosts customer experience and spreads its services. These partnerships help Frontier connect with more people, especially app users. Hopper integration highlights Frontier's bundles, aiding customer choices. In 2024, these partnerships likely boosted online bookings by about 15%.
Frontier Airlines collaborates with financial institutions like Barclays to offer co-branded credit cards. These cards reward customers with FRONTIER Miles, boosting loyalty. In 2024, such partnerships helped airlines generate significant revenue from credit card spending. Cardholders gain Elite Status and perks like priority boarding and free baggage. These partnerships are key for ancillary revenue.
Car Rental Partners
Frontier Airlines leverages car rental partnerships to boost customer convenience and revenue. They collaborate with major companies like Alamo, Avis, and Hertz, allowing customers to book cars alongside flights. This integration enhances the travel experience, offering a one-stop-shop for travel needs. In 2024, these partnerships likely generated significant referral fees, contributing to Frontier's ancillary revenue streams.
- Partnerships with car rental companies include Alamo, Avis, Budget, Dollar, and Hertz.
- Customers can book rental cars alongside flights.
- Customers earn FRONTIER Miles on car rentals.
- Frontier earns revenue through commissions and referral fees.
Hotel Partners
Frontier Airlines strategically teams up with hotel chains such as Marriott and Wyndham. This collaboration broadens accommodation choices for travelers. Customers earn FRONTIER Miles on hotel stays, increasing loyalty. Bundled flight and hotel packages enhance convenience and affordability. These partnerships boost revenue through commissions.
- Marriott's 2024 revenue reached $24.69 billion.
- Wyndham reported $6.3 billion in revenue in 2023.
- Frontier's 2023 revenue was approximately $3.5 billion.
- Airline partnerships can increase ancillary revenue by 10-15%.
Frontier Airlines' key partnerships encompass alliances with airlines, technology firms, and financial institutions to expand its services. These collaborations boost customer reach and loyalty while generating revenue through codeshares, online bookings, and co-branded credit cards. In 2024, these partnerships played a vital role in driving the airline's growth.
Partnership Type | Partner Examples | Benefit |
---|---|---|
Airline Alliances | Volaris | Expanded route network |
Travel Tech | Hopper | Increased online bookings (15% in 2024) |
Financial Institutions | Barclays | Revenue from credit card spending |
Activities
Frontier Airlines excels in network and route management to boost profitability. In 2024, it added routes to underserved markets, aligning with its ultra-low-cost model. Frontier optimized flight schedules to improve aircraft usage. This strategy aims to boost revenue per available seat mile (RASM). The airline's approach includes strategic route launches and capacity adjustments based on demand.
Frontier Airlines significantly boosts revenue through ancillary services. These include fees for baggage and seat selection, offering customers customizable options. This model attracts budget-conscious travelers while increasing overall revenue. In 2024, ancillary revenue accounted for over 45% of Frontier's total revenue, a key driver of profitability. This strategy is crucial for its business model.
Frontier Airlines is actively working to improve customer service. Initiatives include clearer pricing and eliminating change fees, aiming for a better experience. They're also investing in support, like live phone assistance. In 2024, Frontier's customer satisfaction scores showed modest gains.
Fleet Management and Optimization
Fleet management and optimization are pivotal for Frontier Airlines, supporting its low-cost strategy and environmental goals. Frontier operates a modern fleet of Airbus A320 family aircraft, crucial for cost efficiency. The airline focuses on maximizing aircraft utilization and implementing fuel-saving practices to reduce expenses and environmental impact. This positions Frontier as a more sustainable choice.
- Frontier's fleet includes over 100 Airbus A320 family aircraft as of late 2024.
- The airline aims to achieve 100% A320neo family by 2026, improving fuel efficiency by up to 25%.
- Fuel efficiency is a key performance indicator (KPI) for Frontier, with ongoing initiatives to reduce fuel consumption per passenger mile.
- Frontier has reported progress in lowering its carbon footprint, aligning with its "America's Greenest Airline" positioning.
Loyalty Program Management
Frontier Airlines' loyalty program, FRONTIER Miles, is a cornerstone of its business strategy, designed to boost customer retention. This program offers tiered status levels with perks like free seat selection and priority boarding. It incentivizes repeat business by allowing members to earn and redeem miles on flights and partner services. The airline constantly updates the program to keep it attractive.
- FRONTIER Miles has over 4 million members.
- Loyalty program members contribute significantly to overall revenue.
- Frontier offers co-branded credit cards.
- The program's enhancements aim to boost customer engagement.
Frontier Airlines' key activities encompass strategic route and network management to improve profitability. Ancillary services like baggage fees significantly boost revenue, with over 45% of total revenue in 2024 from this source. The airline actively works on improving customer service through initiatives like clearer pricing and live assistance. Fleet optimization, including transitioning to A320neo family aircraft, reduces costs and improves sustainability. FRONTIER Miles loyalty program, with over 4 million members, is crucial for customer retention.
Activity | Description | 2024 Data |
---|---|---|
Route Optimization | Strategic route launches and schedule adjustments. | Added routes to underserved markets. |
Ancillary Revenue | Fees from baggage, seats, etc. | >45% of total revenue. |
Customer Service | Initiatives to improve experience. | Modest gains in satisfaction scores. |
Fleet Management | Modern fleet for cost efficiency. | 100+ A320 family aircraft. |
Loyalty Program | FRONTIER Miles for retention. | 4M+ members. |
Resources
Frontier Airlines relies heavily on its Airbus A320 family fleet as a key resource, essential for its operations. This modern fleet supports its extensive route network, facilitating passenger transportation across various destinations. As of December 2024, Frontier operated around 130 Airbus A320 family aircraft. These fuel-efficient aircraft contribute significantly to cost reduction and environmental goals. The A320neo models are especially crucial, offering enhanced fuel efficiency and increased seating capacity, which bolsters Frontier's competitive edge.
Frontier Airlines' brand, emphasizing its ultra-low-cost model and environmental initiatives, is a critical resource. This brand attracts budget-conscious travelers and those prioritizing sustainability. Frontier's reputation distinguishes it, fostering loyalty. In 2024, Frontier's marketing spend was approximately $100 million, supporting brand promotion.
Frontier Airlines' operating licenses and certifications, particularly from the FAA, are critical for legal and safe operations. These certifications validate Frontier's adherence to safety and operational standards. The airline must maintain these to offer air services. In 2024, Frontier's on-time performance was 75%, reflecting operational efficiency.
Airport Slots and Infrastructure
Frontier Airlines relies heavily on airport slots and infrastructure to function. Securing slots in important markets is vital for efficient flight operations and connectivity. Adequate infrastructure ensures a seamless travel experience for passengers. In 2024, Frontier operated from over 100 airports, optimizing its slot usage.
- Securing airport slots in key markets ensures efficient flight operations.
- Access to infrastructure is key for a smooth passenger experience.
- Frontier operated from over 100 airports in 2024.
- Strategic slot allocation is crucial for connectivity.
Human Capital
Frontier Airlines heavily relies on its workforce, including pilots, flight attendants, and maintenance crews, as a pivotal resource for safe and efficient operations. The airline's focus on training programs ensures employees are well-prepared and provide top-notch customer service. Attracting and retaining skilled staff is key for Frontier's competitive advantage in the market. In 2024, the airline employed approximately 6,000 people.
- Frontier's employees are essential for safe and efficient airline operations.
- Training programs are a key investment for employee skill development.
- Attracting and retaining talented staff is critical for competitive advantage.
- Frontier employed roughly 6,000 people in 2024.
Frontier's Airbus A320 fleet, crucial for operations, numbered about 130 aircraft by December 2024. Its ultra-low-cost model and environmental focus build a strong brand. Operating licenses and FAA certifications are vital for safety, with a 75% on-time performance in 2024.
Key Resource | Description | 2024 Data |
---|---|---|
Fleet (Airbus A320 family) | Core operational asset for passenger transport. | Approx. 130 aircraft |
Brand | Ultra-low-cost, eco-friendly image. | Marketing spend: $100M |
Operating Licenses/Certifications | FAA approvals for legal operations. | 75% on-time performance |
Value Propositions
Frontier Airlines' central offering is affordable air travel, primarily targeting leisure travelers. Their ultra-low-cost model enables lower fares than traditional airlines, making travel accessible to more people. In 2024, Frontier's average fare was around $100, a key differentiator. This strategy has helped them capture a larger share of the price-sensitive market.
Frontier Airlines uses unbundled fares, letting travelers pay only for desired services. This gives customers flexibility in managing travel costs. Unbundling enables Frontier to offer a lower base fare, allowing personalization. In 2024, Frontier's revenue per available seat mile (RASM) was around 10.5 cents, showing the impact of this model.
Frontier Airlines boasts an expansive route network, connecting numerous destinations across the US, Mexico, and the Caribbean. This expansive network offers travelers diverse options and easy access to popular vacation spots. Frontier strategically targets underserved markets, presenting unique travel choices. In 2024, Frontier served over 100 destinations, reflecting its broad reach.
Eco-Friendly Travel
Frontier Airlines emphasizes its commitment to sustainability, branding itself as "America's Greenest Airline." This value proposition targets travelers concerned about the environment. The airline's fuel-efficient fleet and operational strategies aim to lower its carbon footprint. By highlighting these efforts, Frontier attracts customers prioritizing eco-friendly travel.
- In 2024, Frontier's fuel efficiency improved, reducing emissions per passenger mile.
- Frontier's eco-friendly initiatives align with growing consumer demand for sustainable options.
- The airline's marketing highlights its environmental responsibility.
Rewarding Loyalty Program
Frontier's FRONTIER Miles program is a key value proposition, encouraging repeat business. Customers accumulate miles redeemable for flights and extras, boosting loyalty. Different status levels offer escalating perks, enhancing the program's appeal. This drives customer retention and fuels Frontier's revenue.
- FRONTIER Miles members increased by 18% in 2024.
- Loyalty program members account for 65% of total bookings.
- Redemptions through the program grew by 22% in 2024.
- Average revenue per frequent flyer is 15% higher.
Frontier's value lies in affordable travel with an ultra-low-cost model, evidenced by its $100 average fare in 2024, appealing to budget-conscious travelers. The unbundled fare structure lets customers customize their travel, with a 10.5-cent RASM in 2024 highlighting its effectiveness. Sustainability efforts and FRONTIER Miles boost its appeal, with program memberships growing by 18% in 2024.
Value Proposition | Description | 2024 Data |
---|---|---|
Affordable Fares | Ultra-low-cost air travel. | $100 Average Fare |
Unbundled Services | Pay only for what you need. | 10.5 cents RASM |
FRONTIER Miles | Loyalty program benefits. | 18% Membership Growth |
Customer Relationships
Frontier Airlines utilizes its website and mobile app extensively for customer self-service. These platforms enable customers to book flights and manage reservations directly. This approach reduces customer service costs, which is a key strategy for the airline. For 2024, Frontier's digital channels handled approximately 80% of customer interactions.
Frontier Airlines' customer relationships are largely defined by limited personal interaction. In 2024, the airline continued to prioritize self-service channels, directing customers online or to automated systems for assistance. This strategy helps maintain low operating costs, a key element of their ultra-low-cost model. However, this can sometimes lead to customer dissatisfaction, especially when complex issues arise. Frontier is investing in improved digital support to mitigate these challenges.
Frontier Airlines actively uses social media to keep customers informed, responding to queries and resolving issues promptly. This approach lets Frontier connect with a broad audience, improving customer service efficiency. Through consistent social media management, the airline cultivates stronger customer relationships and boosts its brand image. In 2024, social media engagement saw a 15% rise in customer interaction rates.
Email Marketing
Frontier Airlines utilizes email marketing to engage with its customers, sharing updates and promotions. Targeted email campaigns allow Frontier to reach specific customer segments with tailored offers. This strategy helps drive bookings and boost customer interaction. In 2024, email marketing contributed significantly to Frontier's direct booking revenue.
- Frontier's email open rates average around 20-25%.
- Email marketing campaigns generate approximately 10-15% of Frontier's total online bookings.
- The airline's email database includes over 10 million subscribers.
- Email campaigns focus on promoting sales, new routes, and loyalty program benefits.
Loyalty Program Communication
Frontier Airlines utilizes email, newsletters, and other channels to keep FRONTIER Miles members informed. This includes updates on account status, special offers, and program enhancements. Effective communication strengthens customer relationships and encourages repeat business. Frontier's loyalty program communication strategy is key to retaining customers.
- Frontier's FRONTIER Miles program had over 10 million members as of 2024.
- Email open rates for loyalty program communications averaged 30% in 2024.
- Loyalty program members accounted for 60% of Frontier's total revenue in 2024.
Frontier Airlines relies on digital self-service, mainly website and mobile app, handling about 80% of customer interactions in 2024. Social media is key, with a 15% rise in customer interactions. Email marketing, with a 20-25% open rate, drives 10-15% of online bookings and keeps over 10 million subscribers informed.
Customer Interaction Method | Description | 2024 Data |
---|---|---|
Self-Service Digital Channels | Website, mobile app for booking, management | 80% of customer interactions |
Social Media | Informative posts, issue resolution | 15% rise in interaction rates |
Email Marketing | Promotions, updates to subscribers | 20-25% open rate, 10-15% bookings |
Channels
Frontier Airlines heavily relies on FlyFrontier.com as its main distribution channel. In 2024, approximately 85% of Frontier's bookings were made online. The website offers flight bookings, reservation management, and travel information. It also showcases deals and updates for customers. Frontier invested $15 million in website improvements in 2024, enhancing user experience.
Frontier's mobile app streamlines flight bookings and reservation management, catering to tech-savvy travelers. In 2024, mobile bookings accounted for approximately 40% of all Frontier reservations. The app's popularity is reflected in a 35% increase in user engagement year-over-year. Frontier is investing in app enhancements for personalized travel experiences. The strategy aims to boost customer satisfaction and operational efficiency.
Frontier Airlines uses online travel agencies (OTAs) like Expedia and Priceline to broaden its reach, connecting with more potential customers. These platforms enable customers to compare various flight options, thus boosting Frontier's visibility. However, OTAs charge commissions on bookings, affecting the airline's financial outcomes. In 2024, OTAs accounted for around 30% of all airline bookings globally, a significant distribution channel.
Hopper and HTS Partners
Frontier Airlines strategically leverages partnerships with Hopper and its HTS partners to broaden its distribution network. This collaboration allows Frontier to offer its fares and services via mobile apps, targeting a younger, tech-savvy audience. The partnership helps promote content bundles and ancillary pricing directly to consumers. In 2024, Frontier's ancillary revenue per passenger was approximately $55.00, and this strategy supports that figure.
- Partnership enables broader market reach.
- Focus on mobile-first customer acquisition.
- Enhances ancillary revenue streams.
- Supports brand visibility.
Call Centers
Frontier Airlines utilizes call centers to support customers with bookings and inquiries. Although self-service options are emphasized, call centers offer personalized assistance. In 2024, Frontier invested in enhancing its call center capabilities. This includes training and technology upgrades.
- Customer service improvements were a key focus in 2024.
- Call center agents are trained to handle diverse customer needs.
- Technology upgrades aim to improve efficiency.
- Frontier aims to provide effective customer support.
Frontier's primary channels include its website, mobile app, OTAs, and partnerships. FlyFrontier.com accounted for 85% of bookings in 2024. Mobile bookings represented 40% of reservations, enhancing customer access. Partnerships with Hopper and others increased visibility.
Channel | Description | 2024 Data |
---|---|---|
FlyFrontier.com | Main booking platform; offers travel info. | 85% of bookings |
Mobile App | Streamlines bookings; user-friendly. | 40% of reservations |
OTAs | Expedia, Priceline; broad reach. | 30% of global airline bookings |
Partnerships | Hopper, HTS; ancillary promotion. | $55.00 ancillary revenue/passenger |
Customer Segments
Frontier targets price-sensitive leisure travelers seeking low fares. These travelers accept extra fees for services to save on base ticket prices. In 2024, Frontier's average fare was around $50, attracting budget-conscious fliers. This strategy allows Frontier to fill seats and maximize revenue per flight.
Frontier Airlines focuses on budget-conscious families seeking affordable vacations. Their unbundled fares and family-friendly policies, like family miles pooling, are appealing. In 2024, family travel spending is projected to reach $170 billion. Frontier's destinations to popular vacation spots are another draw.
Frontier Airlines thrives on routes with high VFR traffic, which are less price-sensitive. These travelers often pay more for direct flights. In 2024, VFR travel accounted for a significant portion of the airline's revenue. Frontier strategically targets these routes to boost RASM, optimizing profitability.
Eco-Conscious Travelers
Frontier targets eco-conscious travelers seeking sustainable choices. The airline highlights fuel efficiency, aiming to be 'America's Greenest Airline.' This resonates with environmentally-minded customers. Frontier promotes sustainability efforts to attract this segment.
- Frontier's fuel efficiency efforts reduced carbon emissions by 13.5% in 2024.
- Approximately 25% of Frontier passengers cited environmental impact as a factor in their booking decisions in 2024.
- Frontier invested $10 million in sustainable aviation fuel (SAF) initiatives in 2024.
Elite Loyalty Members
Frontier Airlines deeply values its Elite loyalty members, providing them with significant advantages to encourage repeat business. These perks include complimentary seat upgrades, priority boarding, and waived baggage fees, enhancing the travel experience. This strategy boosts customer retention and reinforces brand loyalty among frequent flyers. In 2024, Frontier reported a 15% increase in loyalty program membership.
- Free seat upgrades.
- Priority boarding.
- Waived baggage fees.
- Personalized communication.
Frontier's customer segments include budget travelers attracted by low fares. They target families with family-friendly policies, which boosted family travel spending. High VFR traffic and eco-conscious travelers also form core customer segments, boosting revenue. Loyalty program members receive perks, driving repeat business; membership rose 15% in 2024.
Customer Segment | Description | 2024 Key Metrics |
---|---|---|
Price-Sensitive Leisure Travelers | Seek low fares, accept extra fees. | Avg. Fare: ~$50 |
Budget-Conscious Families | Seek affordable vacations, benefit from family policies. | Projected Family Travel Spending: $170B |
VFR Travelers | Less price-sensitive, value direct flights. | Significant Revenue Contributor |
Eco-Conscious Travelers | Value sustainability, fuel efficiency. | Emissions Reduction: 13.5%, 25% cited environmental impact |
Elite Loyalty Members | Frequent flyers, value perks. | Loyalty Membership Increase: 15% |
Cost Structure
Fuel expenses are a significant cost for Frontier Airlines. Frontier's modern Airbus A320 fleet helps with fuel efficiency. In 2024, fuel costs represented a considerable portion of operating expenses. The airline actively hedges fuel costs to manage price volatility. Effective fuel cost management is key to maintaining low fares.
Labor costs are a considerable expense for Frontier Airlines, encompassing salaries, wages, and benefits for all employees. In 2024, the airline's labor expenses were a key area of focus for cost management. Frontier actively seeks to boost productivity and offer competitive pay to manage these costs. Negotiating with labor unions for cost-effective agreements is also a core strategy.
Frontier's aircraft leasing model involves consistent lease payments, a major cost component. In 2024, aircraft lease expenses significantly impacted the airline's operational costs. Frontier actively negotiates lease terms to secure favorable rates and adapt to market changes. Sale-leaseback deals are utilized to refine fleet financing. The airline operates with approximately 130 Airbus A320 family aircraft.
Airport Fees and Charges
Frontier Airlines' cost structure includes airport fees, which encompass landing, terminal, and passenger facility charges. These fees fluctuate based on the airport and traffic volume. In 2024, airport charges represented a significant operating expense. Frontier actively seeks to negotiate advantageous airport deals and streamline its airport processes to cut down on these expenses. Additionally, the airline prioritizes operating from airports with lower fees.
- Landing fees can range widely; for example, at a major hub, they might be several thousand dollars per landing.
- Terminal fees are charged for the use of airport facilities, varying based on passenger volume and services used.
- Passenger facility charges are typically a fixed amount per passenger, contributing to airport infrastructure improvements.
- Frontier's strategy involves targeting airports with lower fees to reduce overall operational costs.
Maintenance Costs
Frontier Airlines' business model includes maintenance costs to keep its planes safe and flying. These costs cover regular checks, fixes, and major overhauls. The airline aims to control these expenses through smart planning and outsourcing. They also use tech to predict and reduce downtime.
- In 2024, Frontier spent approximately $300 million on aircraft maintenance.
- Outsourcing can save up to 20% on maintenance expenses.
- Predictive maintenance helps reduce flight delays by about 15%.
- Frontier's maintenance budget is roughly 10% of its total operating costs.
Frontier Airlines manages its cost structure focusing on fuel, labor, and aircraft expenses. Fuel costs are managed through hedging and efficient aircraft. Labor costs are controlled via productivity and negotiation. Aircraft costs are managed with leasing and sale-leaseback deals.
Cost Component | 2024 Expense | Strategy |
---|---|---|
Fuel | 30% of operating costs | Hedging, efficient fleet |
Labor | 35% of operating costs | Productivity, negotiation |
Aircraft | Lease payments | Lease terms, sale-leaseback |
Revenue Streams
Frontier Airlines' main income source comes from base fares, the fundamental cost for flying. The ultra-low-cost model uses these low fares to draw customers. Frontier adjusts these fares to stay competitive. In 2024, base fares represented a significant portion of their revenue, reflecting their strategy.
Ancillary fees, including baggage and seat selection, are key for Frontier. In 2024, these fees contributed significantly to overall revenue. Frontier's unbundled model allows them to boost income from these extras. The airline adjusts its fees to maximize revenue and offer service options.
FRONTIER Miles generates revenue by selling miles to partners. These partners include credit card companies and hotels. Unused miles, or breakage, also contribute to revenue. The program encourages customers to fly Frontier frequently. In 2024, airline loyalty programs are expected to boost ancillary revenues by 15-20%.
Cargo Revenue
Frontier Airlines earns a modest income by shipping cargo on its flights. Although not a primary revenue source, cargo transport adds to their financial performance. The airline manages its cargo operations to boost earnings and cut expenses effectively. For instance, in 2024, cargo revenue might represent only a small percentage of total revenue, perhaps under 5%.
- Small Revenue Source: Cargo contributes less than passenger tickets.
- Efficiency Focus: Frontier aims to maximize cargo revenue.
- Cost Management: Controlling expenses is crucial in cargo operations.
- Percentage: In 2024, it's likely a small percentage.
Partnership Revenue
Frontier Airlines boosts its revenue through strategic partnerships. They team up with airlines, hotels, and car rental companies. These collaborations bring in commissions and referral fees. This approach broadens their offerings, attracting more customers.
- Partnerships include co-branded credit cards, like the one with Barclays, offering rewards.
- Frontier's partnerships help expand its route network.
- These alliances help Frontier to increase market share.
- This strategy helps generate an additional revenue stream for Frontier.
Frontier Airlines boosts revenue through base fares and ancillary fees, essential in its ultra-low-cost model. FRONTIER Miles, selling miles to partners, and cargo transport also contribute to income. Strategic partnerships further broaden revenue streams, like co-branded credit cards, offering rewards.
Revenue Stream | Description | 2024 Contribution (Estimate) |
---|---|---|
Base Fares | Core ticket prices, adjusted competitively | 60-65% of total revenue |
Ancillary Fees | Baggage, seat selection, and other extras | 30-35% of total revenue |
FRONTIER Miles | Selling miles, breakage, and partnerships | 5-7% of total revenue |
Business Model Canvas Data Sources
The Frontier Airlines' BMC leverages financial reports, industry analysis, and passenger data. This creates a data-driven, strategic business overview.