What are Mission Vision & Core Values of Benteler International AG Company?

Benteler's mission statement is concise yet comprehensive. It emphasizes creating value for customers, employees, and society. This multi-faceted approach reflects a commitment to corporate social responsibility (CSR) and sustainable business practices.

The mission highlights a customer-centric approach, focusing on developing solutions that meet customer needs. Benteler serves the automotive, energy, and engineering industries. They provide products, systems, and services tailored to these sectors.

Benteler operates globally, with a presence in approximately 90 locations across 24 countries. As of 2024, the company employs over 20,000 people worldwide. This global footprint enables them to serve a diverse customer base.

Benteler's unique value proposition lies in its expertise as metal processing specialists. They offer first-class engineering, materials expertise, and vehicle competence. This spans the entire value chain.

The mission is reflected in their actions, such as developing lightweight systems for electric vehicles. This includes scalable battery trays and electrified axles. This demonstrates a commitment to future technologies and sustainable mobility.

Benteler invests in initiatives like a new threading facility in Louisiana. This streamlines supply chains for oil and gas, energy, and engineering customers. This shows a focus on customer proximity and service.

The vision statement clearly projects Benteler's desired future state. It's not a description of the present, but a strategic aspiration for the company's evolution within the metal processing sector. This future orientation guides long-term strategic planning and investment decisions.

The ambition to be the "leading global specialist" sets a high bar. This implies a commitment to excellence, innovation, and a significant market share. Achieving this requires continuous improvement and a proactive approach to market dynamics.

The vision highlights three crucial attributes: "Strong, Competitive, and Agile." "Strong" suggests financial stability and operational resilience. "Competitive" underscores the need to outperform rivals. "Agile" acknowledges the need to adapt quickly to changing market conditions, especially in sectors like automotive.

Benteler operates primarily in the automotive and steel industries, which are subject to rapid technological advancements and market shifts. The vision implicitly acknowledges these dynamics, particularly the transition towards e-mobility. Understanding these changes is crucial for achieving the Growth Strategy of Benteler International AG.

The vision appears realistic, given Benteler's current market position and financial performance. In 2024, the company's revenue reached €8.2 billion, demonstrating a solid foundation. However, the "leading" aspect is aspirational, requiring continuous strategic efforts and innovation to maintain a competitive edge.

To realize this vision, Benteler must focus on several strategic areas. This includes investing in research and development, optimizing operational efficiency, fostering a customer-centric approach, and adapting its organizational structure to enhance agility. These factors are key to achieving the company's long-term goals.

Benteler's strategic focus on e-mobility is a direct result of its vision and mission. The company is investing heavily in this area, recognizing the future of mobility and aiming to be a key player in the electric vehicle market. This includes the establishment of the HOLON brand.

Benteler's mission to develop solutions for a sustainable future is evident in its environmental initiatives. The company is actively working to reduce its carbon footprint and promote sustainable practices across its operations, including the use of renewable energy sources.

Benteler's financial performance in 2024, with revenues of €8.2 billion and an adjusted EBITDA of €594 million, demonstrates the effectiveness of its strategic approach. These results reflect the company's ability to navigate challenging market conditions.

The company's operational efficiency is a key factor in its financial success. Benteler's focus on continuous improvement and its broad portfolio, expertise, pioneering spirit, and flexibility, as emphasized by CEO Ralf Göttel, contribute to its ability to maintain profitability.

Benteler's commitment to sustainability is further highlighted by its significant reduction in production-related emissions (Scope 1 & 2) by 26% in 2024 compared to the previous year. This demonstrates the company's dedication to environmental responsibility.

Ralf Göttel, CEO of Benteler, highlights the importance of continuous improvement and the company's broad portfolio, expertise, pioneering spirit, and flexibility in navigating a volatile market environment in 2025, highlighting the ongoing influence of their strategic focus and values.

Leadership plays a pivotal role in reinforcing Benteler's mission, vision, and Benteler values. CEO Ralf Göttel consistently emphasizes continuous improvement and leveraging the company's core strengths to navigate challenging markets.

Benteler communicates its mission, vision, and values through multiple channels. These include company presentations, annual reports, and sustainability reports, all accessible for download on their website.

The leadership's focus on core strengths, such as innovation and customer focus, demonstrates the company's commitment to its Benteler strategy. This helps in navigating the dynamic automotive and industrial markets.

By making these documents publicly available, Benteler ensures transparency and allows stakeholders to understand its strategic direction and performance. This is crucial for building trust and fostering long-term relationships.

Benteler utilizes formal programs and systems to ensure alignment. This includes a comprehensive sustainability strategy aligned with the UN Sustainable Development Goals.

Benteler's Code of Conduct and Manual Compliance at Benteler outline expected business conduct and ethical practices. This ensures that all employees adhere to the company's values.

Participation in sustainability ratings like EcoVadis and the Carbon Disclosure Project (CDP) further validates Benteler's commitment to continuous improvement. These ratings provide external validation of their sustainability efforts.

Benteler's approach to employee development and its company culture are crucial for the successful implementation of its mission and vision. These factors contribute to a positive and productive work environment.