What are Mission Vision & Core Values of Deere Company?

The mission statement is fundamentally customer-centric. It explicitly states a commitment to empowering customers. This focus is evident in Deere's dedication to understanding and meeting the needs of farmers, builders, and other professionals.

Deere's mission is purpose-driven, emphasizing its role in supporting essential global needs. The company recognizes its impact on providing necessities such as food and infrastructure. This broader perspective guides its strategic decisions.

The mission statement clearly defines the target customers (farmers, builders, loggers), the products and services offered (equipment and technology), the market scope (global), and the unique value proposition (empowering customers for sustainable businesses). This comprehensive approach ensures alignment across all business functions.

The mission highlights a commitment to both productivity and planetary well-being. This is reflected in Deere's investments in precision agriculture and development of electric equipment. Deere aims to deliver a fully autonomous battery-powered electric agricultural tractor by 2026.

Deere's focus on innovation is a direct reflection of its mission. The company's investments in precision agriculture technologies, such as the See & Spray system, which can reduce herbicide usage by up to 90%, demonstrate its commitment to helping customers. They are also aiming for 1.5 million connected machines by 2026.

Deere's emphasis on connectivity, with a goal of 1.5 million connected machines by 2026, demonstrates their dedication to enhancing customer productivity and decision-making through data-driven insights. This data-driven approach aligns with their mission to empower customers.

Deere & Company aims to lead the industry through technological advancements. This includes autonomous vehicles, AI-powered systems, and electrification across its product lines. This commitment is evident in its substantial investments in research and development.

A core aspect of the Deere Company Vision is a commitment to sustainability. This involves developing equipment and solutions that are not only efficient but also environmentally responsible. This focus aligns with global trends towards sustainable practices.

The vision extends beyond individual products, aiming for a global impact. Deere & Company seeks to be a market leader by disrupting traditional industry practices through innovation and smart technologies. This ambition drives its strategic goals.

Deere is heavily invested in autonomous technologies, with a goal of having a fully autonomous corn and soybean farm production system by 2030. This is a key element of its long-term vision and strategic goals.

Despite anticipated market contractions in 2025, Deere remains committed to its vision. The company's consistent investment in R&D, approximately $2.2 billion in 2023, underscores its long-term commitment to innovation and its confidence in the future.

The Deere Company Vision balances realism with aspiration. While aiming for ambitious goals, the company's consistent investment in R&D, even during challenging market conditions, demonstrates a pragmatic approach to achieving its long-term objectives. To learn more about the company's strategic approach, read about the Growth Strategy of Deere.

Deere's commitment to providing global necessities drives its market expansion efforts, especially in regions with growing agricultural needs. This strategic focus ensures the company's relevance and impact worldwide.

In 2024, Deere invested approximately R$180 million in Brazil for a development and testing center for tropical agriculture. This investment highlights the company's commitment to tailoring products to specific regional needs and expanding its global footprint.

Deere's mission and vision also guide its strategic partnerships and acquisitions, focusing on innovation and customer-centric solutions. These collaborations enhance its ability to meet evolving customer needs.

The 2025 Startup Collaborator program aims to enhance interaction with startups whose technology can add value for agricultural and construction customers, aligning with their dedication to innovation and customer-centric solutions.

A partnership with U.S. Sugar and Everglades Equipment Group applies Deere's technology to improve sugar cane operations, demonstrating their commitment to technological advancement.

Even in the face of industry challenges, Deere's leadership, including Chairman and CEO John May, remains steadfast in its commitment to customers and continued investment. This demonstrates how the mission and vision shape not only long-term planning but also day-to-day operations and responses to dynamic environments.

Leadership plays a pivotal role in reinforcing the Deere Company Mission, Deere Company Vision, and Deere Company Core Values. Chairman and CEO John May consistently emphasizes the customer-centric approach, ensuring that the company's values are integrated into every aspect of the business.

Deere & Company communicates its mission and vision to all stakeholders through various channels, including annual reports, investor calls, and sustainability reports. The 2024 Business Impact Report provides detailed insights into Deere's sustainability journey and its positive impact.

Formal programs and systems are in place to ensure alignment with the company's strategic goals. The John Deere Operations Center is a prime example of this alignment, allowing farmers to optimize operations through data-driven insights and enabling real-time decision-making.

Concrete examples of alignment between stated values and actual business practices include the development of autonomous tractors and precision spraying technologies. These innovations directly address the mission of empowering customers for sustainable businesses by enhancing efficiency and reducing environmental impact.