What are Mission Vision & Core Values of Kone Company?

The Kone Mission statement, "to shape the future of cities," is more than just a declaration; it's a strategic compass. It encapsulates the company's commitment to urban development and positions Kone as a key player in the evolution of city life. This mission is ambitious, reflecting Kone's long-term goals and its vision for a world where cities are more efficient, sustainable, and user-friendly.

Central to the Kone Mission is the concept of "People Flow®." This proprietary term highlights Kone's focus on improving the movement of people within buildings and urban spaces. By prioritizing the user experience, Kone aims to make urban journeys safer, more convenient, and more reliable. This customer-centric approach is a cornerstone of the Kone Strategy, influencing product design, service delivery, and overall business operations.

The Kone Mission implicitly demands continuous innovation. To shape the future of cities, Kone must develop cutting-edge solutions that address evolving urban challenges. This includes advancements in energy efficiency, smart building technologies, and predictive maintenance. Moreover, sustainability is integral; Kone is committed to reducing the environmental impact of its products and operations, aligning with global efforts to create greener cities. For example, in 2023, Kone's energy-efficient elevators helped customers save over 100,000 MWh of energy.

Kone's mission is evident in its product offerings and service innovations. The KONE 24/7 Connected Services, for instance, leverages data analytics to provide predictive maintenance, ensuring elevator and escalator reliability. Furthermore, Kone's commitment to sustainability is demonstrated through its development of eco-efficient elevators and its efforts to minimize waste and emissions. These initiatives underscore how Kone translates its mission into tangible actions that benefit both customers and the environment. If you want to know more about the target market of Kone, you can read this article: Target Market of Kone

The Kone Mission has a broad impact, affecting various stakeholders. For customers, it translates into safer, more efficient, and more enjoyable urban experiences. For employees, it provides a sense of purpose and a framework for ethical conduct and innovation. For investors, it represents a commitment to long-term value creation through sustainable business practices. The company's focus on corporate responsibility and ethical standards further enhances its positive impact on society.

Looking ahead, the Kone Mission will continue to guide the company's strategic direction. As cities evolve, Kone will adapt its offerings to meet new challenges and opportunities. This includes embracing digital technologies, expanding its service portfolio, and strengthening its commitment to sustainability. By staying true to its core purpose, Kone aims to remain at the forefront of urban innovation, shaping the future of cities for generations to come. Kone's investment in research and development, which accounted for 2.5% of sales in 2024, reflects its dedication to achieving its mission.

The core of Kone's vision centers around industry leadership. This ambition is not merely about being the biggest, but about being the best across multiple dimensions. This includes being the top choice for both employees and customers.

Kone's vision places a strong emphasis on innovation and sustainability. They aim to lead in these areas, reflecting a commitment to cutting-edge technology and environmentally responsible practices. This is crucial in the context of the global focus on sustainable urban development.

Financial performance is a key component of Kone's vision. They are targeting faster-than-market growth and an EBIT margin of 16%. This demonstrates a clear focus on delivering strong financial results to achieve their long-term goals. For more insights, check out the Marketing Strategy of Kone.

Kone's vision is global in scope, targeting markets worldwide. This global perspective is essential for a company operating in the elevator and escalator industry, which serves a diverse range of urban environments. They are present in over 60 countries.

Kone's vision includes accelerating digitalization and driving modernization within the industry. This involves leveraging technology to improve efficiency, enhance customer experience, and create new business opportunities. This is especially important as the world becomes more connected.

While ambitious, Kone's vision is grounded in reality. Their existing market position and focus on key trends provide a solid foundation for achieving their goals. Their commitment to innovation is reflected in their R&D spending, which was approximately €160 million in 2023.

KONE's investment in digitalization, including services like KONE 24/7 Connect, is a prime example of how the Kone Mission drives strategic choices. This initiative leverages real-time data to provide predictive maintenance, enhancing the reliability and efficiency of their solutions. This approach not only improves people flow but also contributes to sustainability efforts by optimizing equipment performance and reducing downtime.

The focus on modernization is a strategic response to the aging equipment in the market. This initiative directly aligns with KONE's mission to add value to buildings throughout their lifecycle. By offering modernization solutions, KONE enhances user experience, improves safety, and contributes to sustainability goals. This approach also unlocks significant growth opportunities within the industry.

Targeting the residential segment allows KONE to significantly impact the daily lives of a vast number of people, directly contributing to their mission of improving urban life. By focusing on this segment, KONE aims to enhance the quality of life for residents in urban environments. This strategic shift is a clear example of how KONE's vision of shaping the future of cities is put into practice.

Cutting carbon emissions is a direct outcome of KONE's commitment to sustainability, a core principle and a key part of their ambition. Their targets to reduce emissions and offer energy-efficient products demonstrate this commitment. This focus on sustainability not only benefits the environment but also enhances KONE's brand reputation and appeals to environmentally conscious customers.

KONE's success in aligning its strategy with its Kone Mission and Kone Vision is reflected in both financial and non-financial metrics. In Q1 2025, KONE saw sales growth of 4.1% and orders received grew by 6.4%, with strong growth in Service and Modernization. Adjusted EBIT margin also improved to 10.5% in Q1 2025. Non-financial metrics, such as their CDP climate score and Great Place to Work certification, further demonstrate this alignment.

Philippe Delorme, President and CEO of KONE, emphasizes that their purpose is to shape the future of cities, highlighting the role of megatrends like urbanization, technology, and sustainability in creating new opportunities. His statements underscore the importance of the Kone Mission, Kone Vision, and Kone Values in guiding the company's strategic direction. The focus on service and modernization reflects this commitment to adapting to market changes and fulfilling their purpose.

Leadership plays a vital role in embedding the Kone Mission, Kone Vision, and Kone Core Values throughout the organization. CEO Philippe Delorme actively communicates the 'Rise' strategy and its alignment with Kone's purpose, ensuring that all employees understand and embrace the company's direction.

Kone Company communicates its Kone Values to all stakeholders through various channels, including its website, annual reports, and internal communications. The Annual Review and Sustainability Statement, prepared according to frameworks like CSRD and GRI, demonstrate transparency and commitment to its stated principles.

Kone aligns its stated values with its business practices through concrete examples. This includes safety protocols on installation and maintenance sites, investments in R&D and innovation to improve product quality and energy efficiency, and participation in initiatives like the UN Global Compact.

Kone utilizes formal programs and systems to ensure alignment with its Kone Strategy. Their culture playbook supports employees, and performance targets, including financial and non-financial goals related to sustainability and employee satisfaction, measure progress. The Great Place to Work certification in various regions indicates a commitment to their value of care, with employee satisfaction scores consistently above industry averages.