What are Mission Vision & Core Values of Vietin Bank Company?

The VietinBank Mission statement is a comprehensive declaration of its purpose, encompassing a wide range of stakeholders. It's designed to guide the bank's actions and decisions. The mission is centered on being a leading financial institution.

The mission explicitly mentions serving clients, shareholders, employees, partners, and the community. This broad scope indicates a commitment to balancing the needs of various groups. This approach is crucial for long-term sustainability and success, as highlighted in Marketing Strategy of Vietin Bank.

The inclusion of 'sustainable country development' is a defining element. It signifies that VietinBank's objectives extend beyond mere financial gain. This commitment aligns the bank's success with the overall progress of Vietnam.

The mission is strongly customer-centric, emphasizing service and value creation. Simultaneously, it demonstrates a clear orientation towards social responsibility. This is evident through its focus on the community and sustainable national development.

While not explicitly stated, the pursuit of being a 'leading bank' implies a need for innovation. This drives VietinBank's VietinBank Strategy to continuously improve products and services. This is crucial for achieving its VietinBank Goals.

VietinBank provides capital for the economy through credit packages and preferential interest rates. They also dedicate resources to social security and poverty reduction. In 2023, VietinBank's total assets reached over VND 2,000 trillion, reflecting its commitment to serving the community and contributing to sustainable country development.

The vision is divided into two key phases: by 2030 and by 2045. The initial phase focuses on regional leadership, while the second aims for global recognition. This phased approach allows for strategic planning and incremental achievement of VietinBank's goals.

The vision explicitly targets market leadership. By 2030, VietinBank aims to be among the strongest in the Asia-Pacific region. By 2045, it aspires to be the strongest and most prestigious bank in Vietnam and a leading bank in the Asia-Pacific. This highlights the bank's commitment to outperforming competitors.

The vision emphasizes being 'modern and efficient.' This suggests a focus on technological advancements, digital transformation, and streamlined operations. VietinBank recognizes the importance of adapting to evolving market trends and customer expectations.

The ultimate goal is worldwide recognition by 2045. This indicates VietinBank's ambition to establish a strong international presence and reputation. This involves expanding its global footprint and building trust with international stakeholders.

VietinBank has demonstrated strong business achievements and sustainable growth. In 2024, the bank's growth rate was higher than the average of its peers, with a profit before tax of VND 25.3 trillion. The bank's focus on digital transformation and strengthening its financial capacity are crucial for achieving its modernization and efficiency goals.

Achieving the vision requires sustained high performance, strategic expansion, and navigating a competitive landscape. The banking sector in the Asia-Pacific region is highly competitive. VietinBank must successfully implement its VietinBank Strategy and adapt to changing market dynamics to achieve its VietinBank Goals. Sustainable development and ESG initiatives will also play a crucial role in enhancing its reputation.

VietinBank's commitment to sustainable development is deeply rooted in its mission. The bank actively integrates Environmental, Social, and Governance (ESG) principles into its operations and strategic planning. This focus is a direct reflection of the VietinBank Mission to contribute to sustainable country development.

To support its sustainable development goals, VietinBank has adopted a 'Sustainable Finance Framework.' This framework guides the bank's financing decisions, prioritizing projects that contribute to environmental and social well-being.

VietinBank is actively building an ESG ecosystem. This involves collaborating with various stakeholders, including government agencies, businesses, and non-profit organizations, to promote sustainable practices across the financial sector and beyond.

VietinBank is strategically streamlining its physical branch network and replacing it with digital platforms to optimize customer experience and improve operational efficiency. This initiative is a direct response to the VietinBank Vision of being a 'modern and efficient bank' and the VietinBank Mission of serving clients effectively.

As part of its network optimization strategy, VietinBank plans to cut hundreds of transaction points in 2025. This move is intended to reduce costs, improve efficiency, and redirect resources toward digital channels and customer service enhancements.

The bank is investing heavily in its digital platforms to provide customers with convenient and accessible banking services. This includes mobile banking, online banking, and other digital channels that offer a seamless customer experience.

Leadership plays a pivotal role in reinforcing VietinBank's mission, vision, and core values. Chairman Tran Minh Binh consistently emphasizes the bank's commitment to supporting business growth and national economic development, aligning with the VietinBank Mission of sustainable national progress. This leadership focus ensures alignment across the organization.

Effective communication is key to aligning all stakeholders with VietinBank's strategic goals. Annual reports and sustainability reports publicly detail the bank's performance and initiatives, demonstrating the alignment between stated values and actual business practices. This transparency builds trust and reinforces the VietinBank Corporate Culture.

VietinBank actively restructures its organizational model and network to optimize operational efficiency. This reflects the pursuit of being an 'efficient' bank, a key aspect of its vision. The focus on strengthening risk management and debt quality control mechanisms aligns with the value of responsibility, ensuring the bank's stability.

VietinBank's internal human resources development policies, based on principles of openness, transparency, impartiality, comprehensiveness, fairness, and equity, support the value of empathy. These policies ensure employees are key stakeholders in the bank's mission. Employee satisfaction scores have increased by 10% since the implementation of these policies, indicating a positive impact.