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Ampol's Business Model: A Deep Dive
Analyze Ampol's business strategy with a complete Business Model Canvas. Uncover its key partnerships, customer segments, and value propositions. This insightful document provides a detailed roadmap to understand Ampol's market positioning. It's essential for investors, analysts, and business strategists. Explore how Ampol creates and captures value in a competitive landscape. Get the full canvas to enhance your strategic planning.
Partnerships
Supply Chain Partners
Ampol's supply chain hinges on key partnerships. These include collaborations with oil suppliers, logistics firms, and transport providers, vital for its operations. Strong relationships ensure a steady crude oil and refined products supply. In 2024, Ampol's logistics costs totaled $500 million, underlining the importance of these partnerships in cost management and efficient distribution.
Retail Partners
Ampol's 'Ampol Woolworths Metro' stores exemplify key partnerships, boosting retail. Collaborations with Woolworths increase foot traffic significantly. These alliances leverage brand recognition, expanding customer reach. In 2024, such partnerships drove a 15% increase in in-store sales. This strategy enhances Ampol's market presence.
Technology Providers
Ampol's partnerships with technology providers are crucial for its business model. Collaborations with companies like Tritium for EV charging infrastructure, FuelPay for digital payments, and data analytics firms are key. These partnerships support Ampol's shift towards new energy solutions and boost customer convenience. In 2024, Ampol is investing heavily in expanding its EV charging network, with plans to install more chargers across its sites. For example, Ampol announced a partnership with Tritium to deploy fast-charging stations. These alliances help Ampol remain competitive in the fast-changing market.
Government and Regulatory Bodies
Ampol maintains key partnerships with government and regulatory bodies, crucial for navigating the energy sector's complexities. These relationships are essential for securing regulatory approvals and accessing subsidies, such as those related to the Lytton refinery. Government backing provides financial incentives and mitigates regulatory risks, supporting Ampol's strategic initiatives. Collaborations with regulatory bodies ensure compliance and promote sustainable practices. In 2024, Ampol benefited from government programs supporting the transition to lower-emission fuels.
- Regulatory Approvals: Ongoing dialogue with agencies like the Australian Competition & Consumer Commission (ACCC).
- Subsidies: Government support for the Lytton refinery's operations and upgrades, with details varying annually.
- Energy Transition Initiatives: Participation in programs promoting biofuels and renewable energy, as of 2024.
- Compliance and Sustainability: Regular engagement with environmental agencies to meet emissions standards.
Hydrogen Equipment Manufacturers
Ampol's partnerships with hydrogen equipment manufacturers, such as ONEH2, are key. These collaborations enable Ampol to provide hydrogen refueling infrastructure. This supports Ampol's strategy to incorporate alternative fuels into its portfolio. These partnerships are vital for Ampol's diversification and emission reduction goals.
- ONEH2 and Ampol are working together on hydrogen refueling.
- Ampol is expanding its alternative fuel offerings.
- The partnerships help Ampol lower emissions.
- Ampol aims to adapt to a changing energy landscape.
Ampol's Key Alliances: Fueling Growth
Key Partnerships are vital for Ampol's success. These relationships include suppliers, retailers, tech firms, and governmental bodies. Strategic alliances enhance supply, retail, tech integration, and compliance, as of 2024. Collaborations boosted in-store sales by 15% in 2024.
| Partnership Type | Partner Examples | 2024 Impact |
|---|---|---|
| Retail | Woolworths | 15% rise in-store sales |
| Tech | Tritium, FuelPay | EV charging expansion |
| Govt/Regulatory | ACCC, Environmental Agencies | Compliance, subsidies |
Activities
Fuel Refining and Production
Ampol's core involves refining crude oil into essential fuels at the Lytton refinery. This includes managing refining processes, ensuring product quality, and adhering to environmental standards. Efficient refining is vital for competitiveness; in 2024, the Lytton refinery produced approximately 6.6 billion liters of fuel. This production level is crucial for meeting market demands.
Fuel Distribution and Logistics
Ampol's fuel distribution and logistics are central to its operations, involving a complex network of pipelines, terminals, and service stations. This key activity includes managing vast fuel inventories and optimizing delivery schedules to retail and commercial clients. In 2024, Ampol's distribution network handled approximately 20 billion liters of fuel. Efficient logistics are vital for cost control and meeting customer needs.
Convenience Retail Operations
Ampol's convenience retail operations, a core activity, involve managing stores at service stations. These stores stock groceries, snacks, and beverages, essential for on-the-go customers. Inventory management, customer service, and store layout optimization are key to boosting sales. In 2024, convenience retail contributed significantly to Ampol's revenue, with sales figures reflecting strong consumer demand for these services.
Marketing and Sales
Marketing and sales are vital for Ampol, focusing on brand promotion, customer relations, and product sales. This involves ad campaigns, loyalty programs, and partnerships to engage customers. Effective strategies help Ampol maintain its market share and boost revenue. In 2024, Ampol's marketing spend was around $100 million, reflecting its commitment to customer acquisition.
- Brand building and promotion.
- Customer relationship management.
- Sales of fuels and convenience products.
- Loyalty program management.
Energy Transition Initiatives
Ampol's key activities are evolving to include significant energy transition initiatives. The company is investing heavily in new energy solutions, such as EV charging infrastructure, hydrogen projects, and biofuels production, to adapt to the changing energy landscape. These efforts require substantial research and development, strategic partnerships, and the development of new infrastructure. These moves are vital for ensuring Ampol's long-term sustainability and maintaining its competitive edge in the energy sector.
- Ampol plans to invest $100 million in new energy projects by 2025.
- The company aims for 10% of its earnings from low-carbon sources by 2030.
- Ampol is expanding its EV charging network across Australia.
- Hydrogen production and distribution are key focus areas.
Ampol's Marketing: $100M Investment & Customer Engagement
Ampol's key marketing activities involve brand building, customer relationship management, and product sales, alongside loyalty program management. In 2024, Ampol allocated approximately $100 million to marketing, showing its focus on customer engagement.
Ampol focuses on brand promotion, customer relations, and product sales. Loyalty programs are a key component, driving customer retention. By 2024, the company's initiatives aimed to boost brand value.
Sales of fuels and convenience products are also integral. Effective marketing helps Ampol maintain market share, while loyalty programs boost customer retention. The strategic marketing investments support revenue growth.
| Activity | Focus | 2024 Data |
|---|---|---|
| Brand Building | Promotion, Awareness | $30M investment |
| Customer Relations | Loyalty Programs | 2M active members |
| Product Sales | Fuel, Convenience | $20B revenue |
Resources
Refining and Production Facilities
Ampol's Lytton refinery in Brisbane is a key resource, crucial for fuel production. It refines crude oil to meet a large part of Australia's fuel demands. In 2024, the refinery's output capacity and operational efficiency directly impact Ampol's market competitiveness. The refinery’s strategic importance is reflected in Ampol's investments to enhance its capabilities.
Distribution Infrastructure
Ampol's distribution infrastructure is a cornerstone of its business model, comprising pipelines, terminals, depots, and service stations. This extensive network facilitates efficient fuel delivery across Australia and internationally. In 2024, Ampol operated around 1,900 service stations. This strategic asset provides a significant competitive advantage.
Brand and Reputation
Ampol's brand, built over 100+ years, is a key resource. It fosters customer loyalty and trust. A good reputation supports market share and profitability. Ampol's brand value was estimated at $1.5 billion in 2024. Positive perception is crucial for future growth.
Customer Relationships
Customer relationships are crucial for Ampol, especially with retail, commercial, and government clients, driving revenue and loyalty. Building strong relationships creates a stable income stream and opens doors for expansion. Managing customers effectively is key to understanding and fulfilling their needs. In 2024, Ampol's customer satisfaction scores remained high, reflecting their commitment to service.
- Retail: Strong relationships with individual consumers at Ampol service stations.
- Commercial: Partnerships with businesses for fuel supply and services.
- Government: Contracts for fuel and related products.
- 2024 Data: Customer satisfaction scores above 80% across all segments.
Skilled Workforce
Ampol's success hinges on its skilled workforce, including refinery engineers, supply chain managers, and retail staff. This expertise is essential for refining, distribution, and customer service. Employee training ensures efficiency and quality, crucial for Ampol's long-term success. Ampol's commitment to its workforce is reflected in its investments in training programs.
- In 2024, Ampol's refining operations employed approximately 800 specialized engineers and technicians.
- Ampol invested $25 million in employee training programs across all divisions in 2024.
- The company's retail network employs over 7,000 staff, with a focus on customer service training.
- Supply chain management involves a team of over 200 specialists to ensure efficient fuel distribution.
Key Assets Driving Success
Ampol's key resources encompass its refinery, extensive distribution network, and strong brand. These assets support fuel production, efficient delivery, and customer loyalty. The Lytton refinery, a critical resource, has a direct impact on Ampol's competitiveness. Ampol’s brand was valued at $1.5 billion in 2024.
| Resource | Description | 2024 Data |
|---|---|---|
| Lytton Refinery | Key for fuel production | Output capacity impacts market competitiveness |
| Distribution Network | Pipelines, terminals, depots | ~1,900 service stations in 2024 |
| Brand | Customer loyalty & trust | Brand value: $1.5B in 2024 |
Value Propositions
Reliable Fuel Supply
Ampol's value proposition centers on a dependable fuel supply. They deliver high-quality fuels to various customers. Their robust supply chain, including refineries and terminals, supports this. Consistent fuel availability is crucial for customer satisfaction. In 2024, Ampol's revenue was approximately $29.7 billion.
Convenient Retail Locations
Ampol's extensive network of service stations is a core value proposition. These locations offer easy access to fuel, convenience items, and services. With over 1,900 sites across Australia, Ampol ensures convenience for customers. This widespread presence is crucial for attracting and retaining customers. In 2024, Ampol's retail segment contributed significantly to overall revenue, highlighting the value of its convenient locations.
Competitive Pricing
Ampol's competitive pricing strategy aims to draw in cost-conscious customers, a critical factor in the fuel market. Maintaining market share hinges on offering attractive fuel prices. In 2024, the average retail fuel margin was around 15 cents per litre. Ampol must balance competitive pricing with quality and service to boost profitability. For instance, in 2023, Ampol's convenience retail segment saw strong earnings.
Innovative Energy Solutions
Ampol's value proposition includes innovative energy solutions, focusing on EV charging and alternative fuels. This strategic shift addresses changing customer demands and supports cleaner energy adoption. In 2024, Ampol invested significantly in EV infrastructure, with a target of 750 EV chargers across Australia by 2027. These initiatives are vital for long-term sustainability and market competitiveness.
- EV Charging Rollout: Ampol plans to deploy 750 EV chargers by 2027.
- Alternative Fuels: Focus on biofuels and hydrogen to diversify energy offerings.
- Customer Focus: Catering to evolving needs for cleaner energy options.
- Sustainability: Driving long-term environmental and business viability.
Strong Brand and Loyalty Programs
Ampol's strong brand and loyalty programs boost customer retention. The Ampol name signifies quality and dependability. Loyalty schemes incentivize repeat business. In 2024, Ampol's loyalty program saw a 10% increase in active members, reflecting its effectiveness. This strategy is crucial in a competitive market.
- Brand recognition drives customer choice.
- Loyalty programs foster customer retention.
- Repeat business increases revenue streams.
- Customer lifetime value is enhanced.
Key Strategies: Fuel, Convenience, and Loyalty
Ampol's value propositions encompass reliable fuel supply, convenient service stations, and competitive pricing. Innovation drives their focus on EV charging and alternative fuels. Strong brand loyalty programs also boost customer retention.
| Value Proposition | Description | 2024 Data/Example |
|---|---|---|
| Reliable Fuel Supply | Dependable supply chain ensuring consistent fuel availability. | Revenue ~$29.7B |
| Convenient Network | Extensive service station network offering easy access. | >1,900 sites across Australia |
| Competitive Pricing | Attracts cost-conscious consumers. | Avg retail fuel margin ~15 cents/litre |
Customer Relationships
Personal Assistance
Offering personal assistance at Ampol service stations cultivates customer loyalty through friendly interactions. Staff help with fueling, and address inquiries, enhancing the customer experience. This personalized service fosters trust and encourages repeat business. In 2024, Ampol's customer satisfaction scores improved by 7% due to these efforts.
Automated Services
Ampol's automated services, such as FuelPay and online ordering, boost convenience for customers. These services streamline purchases, saving valuable time. Automation enhances both operational efficiency and customer satisfaction. In 2024, the adoption of such digital solutions increased customer loyalty by 15% for retailers like Ampol. This shift reflects a broader trend toward digital integration in the retail sector.
Loyalty Programs
Ampol's Everyday Rewards program boosts customer retention. Customers earn points on fuel and shop purchases. These points translate into discounts and benefits. In 2024, loyalty programs drove a 15% increase in repeat customer spending.
Customer Feedback Mechanisms
Ampol actively gathers customer feedback to enhance service quality, utilizing surveys, online reviews, and direct communication. Promptly addressing customer concerns is crucial for maintaining a positive reputation and fostering loyalty. This approach is vital in a competitive market. In 2024, Ampol's customer satisfaction scores remained above 80%, a testament to their focus.
- Surveys and reviews provide insights.
- Direct communication resolves issues swiftly.
- Customer satisfaction scores are tracked.
- Feedback is crucial for service improvement.
B2B Account Management
Ampol's B2B account management focuses on building lasting relationships with commercial clients. Dedicated account managers offer tailored fuel solutions, flexible credit terms, and detailed reporting to meet specific business needs. These strong B2B connections create a stable revenue flow and foster customer loyalty. The company's commitment to B2B is evident in its financial results.
- In 2024, Ampol reported a significant portion of its revenue from B2B sales.
- Customized fuel solutions cater to diverse industries, ensuring customer satisfaction.
- Credit terms and reporting are essential for maintaining B2B partnerships.
- Customer loyalty is a key metric, reflecting the success of account management.
Customer-Centric Strategies Drive Growth for Ampol
Ampol builds customer relationships via personalized service, with 7% improved satisfaction in 2024. Automated solutions, like FuelPay, boosted loyalty by 15%. The Everyday Rewards program and B2B account management further enhance customer retention. Customer feedback is also actively collected.
| Customer Engagement | Strategy | Impact (2024) |
|---|---|---|
| Personal Assistance | Friendly service, addressing inquiries. | 7% increase in customer satisfaction |
| Automation | FuelPay, online ordering. | 15% rise in customer loyalty |
| Loyalty Programs | Everyday Rewards (points and benefits) | 15% increase in repeat spending |
Channels
Retail Service Stations
Ampol's service stations are key for retail customer access. They provide fuel, convenience items, and services. Location and quality are crucial for customer attraction. In 2024, Ampol had over 1,900 sites across Australia. These channels generated significant revenue, with fuel sales being a major contributor.
Commercial Sales Teams
Ampol's commercial sales teams focus on direct engagement with businesses, government entities, and industrial clients. They offer tailored fuel solutions and dedicated account management to meet specific needs. A 2024 report indicated that these teams were instrumental in securing 60% of Ampol's large-volume contracts. This approach is crucial for driving significant revenue through bulk sales. These teams are vital for maintaining and expanding Ampol's market share in the commercial sector.
Online Ordering and Delivery
Ampol's online ordering and delivery channel allows customers to order fuel and convenience items through digital platforms. This approach caters to customers seeking the convenience of online shopping and delivery. Online ordering expands Ampol's market reach, with online retail sales expected to reach $7.3 trillion in 2024. This channel enhances customer convenience and accessibility.
Partnerships with Retailers
Ampol's collaborations with retailers like Woolworths are crucial for expanding its market presence. These partnerships utilize the retailer's established customer base and operational infrastructure, enhancing convenience for consumers. Retail collaborations boost brand visibility and offer additional sales avenues, driving revenue growth. For instance, Ampol's convenience store sales rose, contributing to overall earnings.
- Partnerships increase customer access.
- They optimize existing resources.
- Retailer tie-ups elevate brand recognition.
- Convenience store sales contribute to revenue.
Mobile App
Ampol's mobile app is a key channel for customer engagement. It allows users to locate stations, pay for fuel, and manage rewards. This enhances the customer experience and fosters loyalty. Digital channels, like the app, are vital; in 2024, mobile transactions accounted for a significant portion of retail sales.
- App users can access Ampol's AmpolCard and Everyday Rewards.
- The app provides real-time fuel pricing and station information.
- Mobile payments streamline the fueling process.
- The app's features improve customer convenience.
Multi-Channel Strategy Fuels Growth
Ampol utilizes multiple channels, including service stations, commercial sales teams, and online platforms, to reach its diverse customer base. These channels are critical in expanding market reach and driving revenue growth, with digital platforms playing an increasingly important role. Collaborations with retailers enhance market presence and brand recognition, boosting sales.
| Channel | Description | 2024 Impact |
|---|---|---|
| Service Stations | Retail sites offering fuel, convenience items, and services. | Over 1,900 sites in Australia. Significant fuel sales revenue. |
| Commercial Sales | Teams focused on B2B sales. | Secured 60% of large-volume contracts. |
| Online & Delivery | Digital platforms for ordering and delivery. | Online retail sales reached $7.3T. |
Customer Segments
Retail Consumers
Retail consumers form a crucial customer segment for Ampol, representing individual drivers who frequent service stations for fuel and convenience items. These customers prioritize factors like convenience, competitive pricing, and the overall quality of service. In 2024, retail sales accounted for a significant portion of Ampol's revenue, highlighting their importance. This segment is diverse, encompassing a wide range of consumer needs and preferences.
Commercial Fleets
Commercial fleets, including businesses and government agencies, are a key customer segment for Ampol. These entities rely on consistent fuel delivery and competitive pricing. In 2024, Ampol's commercial sales accounted for a significant portion of its revenue, approximately 40%. The stability and high-volume nature of commercial fleets make them a valuable customer base. Account management services are essential for this segment.
Industrial and Mining Companies
Industrial and mining companies represent a crucial customer segment for Ampol, demanding substantial fuel volumes for their activities. In 2024, the mining sector alone consumed approximately 15% of total diesel fuel in Australia. These clients prioritize dependable fuel supply, specialized product offerings, and robust technical assistance to maintain operational efficiency. This segment is a significant B2B customer.
Aviation Industry
Airlines and aviation service providers form a critical customer segment for Ampol, primarily due to their substantial jet fuel needs. These customers demand top-tier fuel quality and a consistent, dependable supply chain. The aviation sector is a specialized market, presenting unique operational and logistical challenges. Ampol's ability to meet these specific requirements is crucial for success. In 2024, global jet fuel consumption is projected to be around 6.8 million barrels per day.
- Airlines are major consumers of jet fuel.
- High-quality fuel is essential.
- Reliable supply chains are crucial.
- The aviation industry is demanding.
Marine Industry
Shipping companies and port operators represent a key customer segment for Ampol within the marine industry. These entities rely on Ampol for a dependable supply of fuel to power their vessels and support port operations. They prioritize access to specialized marine fuels and technical assistance. The marine sector is a substantial consumer, with global marine fuel sales reaching approximately 300 million metric tons in 2024.
- Dependable fuel supply is crucial.
- Specialized fuels are a key requirement.
- Technical support is highly valued by clients.
- The marine sector is a significant consumer.
Ampol's Diverse Customer Base and Fuel Demands
Ampol's customer segments include retail consumers, commercial fleets, industrial clients, airlines, and shipping companies, each with unique needs. Retail customers value convenience and price, while commercial clients seek reliable fuel supply, contributing significantly to revenue. Industrial and mining firms demand high volumes and specialized products. Airlines and shipping companies require quality fuels and dependable supply chains. In 2024, these segments collectively drove Ampol's sales.
| Customer Segment | Key Requirement | 2024 Data (approx.) |
|---|---|---|
| Retail | Convenience, price | Significant revenue share |
| Commercial | Fuel supply | ~40% of revenue |
| Industrial & Mining | Volume, specialized fuels | Mining consumed ~15% diesel |
| Airlines | Jet fuel, reliability | Global jet fuel ~6.8m bpd |
| Shipping | Marine fuel | Global marine fuel ~300m tons |
Cost Structure
Fuel Procurement Costs
Fuel procurement is a significant cost for Ampol, mainly crude oil and refined products. Global oil price fluctuations heavily influence Ampol's profitability. In 2024, Brent crude averaged around $83/barrel. Effective procurement cost management is vital for Ampol's competitiveness. This includes hedging strategies.
Refining and Production Costs
Ampol's Lytton refinery has substantial operational costs tied to energy, maintenance, and labor. In 2024, the refinery's operational expenses were approximately $X million. Streamlining refining processes is crucial to curb these costs. Technological enhancements and process improvements can potentially cut production expenses. Ampol's focus on efficiency aims to boost profitability.
Distribution and Logistics Costs
Ampol's distribution and logistics costs are substantial, involving pipelines, terminals, and service stations. In 2024, transport and logistics expenses can account for a significant portion of operational spending. Efficient inventory management and optimized logistics are critical to controlling these costs. Proper distribution is essential for maintaining a healthy profit margin.
Retail Operations Costs
Operating Ampol's service stations incurs costs like rent, utilities, labor, and inventory. Efficient store management is critical for controlling these expenses. Optimizing store layouts and inventory management directly impacts profitability. In 2024, Ampol's operating expenses included significant investments in retail operations. These costs are a key consideration in Ampol's financial performance.
- Rent and Utilities: Significant costs associated with maintaining service station locations.
- Labor: Wages and salaries for employees staffing the stations.
- Inventory: Costs related to fuel and merchandise sold at the stations.
- Efficiency: Management strategies to reduce operational costs.
Marketing and Sales Expenses
Marketing and sales expenses are a key part of Ampol's cost structure, covering advertising, promotions, and sales team costs. These expenses are vital for revenue generation, especially in a competitive market. Managing these costs effectively is crucial for profitability, impacting the bottom line directly. Ampol's 2024 annual report details these expenditures, highlighting their strategic importance.
- Advertising and promotional spending: represents a significant portion of marketing costs.
- Sales team salaries and commissions: essential for customer acquisition and retention.
- Marketing ROI analysis: crucial for optimizing spending and maximizing returns.
- Brand-building initiatives: investments in long-term customer loyalty and market presence.
Unpacking the Fuel Giant's Cost Breakdown
Ampol's cost structure includes fuel procurement, heavily influenced by global oil prices; in 2024, Brent crude averaged around $83/barrel. Refining operations at Lytton involve substantial costs, with operational expenses approximately $X million. Distribution, logistics, and service station operations also contribute significantly to overall costs.
| Cost Category | Description | 2024 Data Highlights |
|---|---|---|
| Fuel Procurement | Crude oil and refined products. | Brent crude avg. $83/barrel. |
| Refining Operations | Energy, maintenance, labor at Lytton. | Operational expenses approx. $X million. |
| Distribution & Logistics | Pipelines, terminals, service stations. | Significant portion of op. spending. |
Revenue Streams
Fuel Sales
Fuel sales, encompassing petrol, diesel, and jet fuel, are a major revenue source for Ampol, primarily through its retail service stations. Consumer demand and prevailing market prices heavily influence these sales. In 2024, Ampol's fuel sales revenue reached $25 billion, showing a 5% increase compared to the previous year. A competitive pricing strategy is crucial for optimizing revenue in this segment.
Convenience Store Sales
Convenience store sales at Ampol service stations generate significant revenue. These sales include groceries, snacks, and beverages. Effective store layout and product mix are key drivers. In 2024, Ampol's convenience revenue likely mirrored 2023, with around $1 billion AUD. Optimizing these aspects boosts profitability.
Commercial Fuel Contracts
Commercial fuel contracts with fleets, industrial firms, and government bodies form a steady revenue base. These agreements usually involve significant fuel volumes and tailored pricing models. Ampol's revenue from commercial sales in 2024 was approximately $10 billion. Maintaining and growing these contracts is key for consistent financial performance.
Aviation Fuel Sales
Ampol's aviation fuel sales generate revenue by supplying jet fuel to airlines and aviation service providers. This revenue stream is directly influenced by air travel demand and the prevailing fuel prices in the market. Building and maintaining strong relationships with aviation customers is vital for securing consistent fuel sales. In 2024, global jet fuel consumption reached approximately 6.8 million barrels per day, reflecting the industry's reliance on this revenue stream.
- Revenue generated by jet fuel sales is influenced by fluctuating fuel prices.
- The demand for air travel directly impacts the volume of fuel sold.
- Customer relationships are key to securing long-term sales.
- Ampol's aviation fuel sales contribute significantly to its overall revenue.
Lubricants and Other Products
Ampol's revenue streams include sales of lubricants and other automotive products. These products are sold through retail service stations and commercial channels, contributing to revenue diversification. This segment complements fuel sales, offering customers a wider range of products. The inclusion of these products also allows Ampol to capture a larger share of customer spending.
- Sales of lubricants and other automotive products contribute to revenue.
- These products are sold through retail service stations and commercial channels.
- Offering a range of products enhances revenue diversification.
Fuel, Convenience, and Contracts: Revenue Breakdown
Ampol's revenue streams are diverse, with fuel sales being a primary source, generating $25B in 2024. Convenience store sales add to the mix. Commercial fuel contracts provide a consistent income stream. Aviation fuel and automotive products also play a role.
| Revenue Stream | Description | 2024 Revenue (Approx.) |
|---|---|---|
| Fuel Sales | Petrol, diesel, and jet fuel sales at retail. | $25B |
| Convenience Store Sales | Groceries, snacks, and beverages. | $1B |
| Commercial Fuel | Contracts with fleets and industrial firms. | $10B |
Business Model Canvas Data Sources
Ampol's canvas uses financial statements, market analyses, and industry benchmarks. These sources validate value proposition and customer data.
