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Campus Activewear: Unveiling the Business Model Canvas!
Explore the core of Campus Activewear’s strategy with its Business Model Canvas. This essential tool highlights key aspects like customer segments and value propositions. Analyzing their channels and cost structures unveils operational efficiencies. Understanding their revenue streams is crucial for investment analysis. Dive deeper for actionable insights!
Partnerships
E-commerce Platforms
Campus Activewear's success hinges on partnerships with e-commerce giants. Collaborations with Flipkart, Amazon, and Myntra are vital for online sales growth. These platforms offer access to huge customer bases and streamline marketing. For example, in 2024, e-commerce sales in India reached $85.8 billion, showing massive potential. Data insights from these partners help refine marketing strategies.
Distributors and Retailers
Campus Activewear's extensive distribution network, including over 300 distributors and 25,000+ retailers, is key. This reach is crucial for accessing diverse markets, including Tier 2 and Tier 3 cities, which are vital for growth. These partnerships facilitate efficient inventory management and logistics. Distributors provide crucial market insights, helping tailor strategies. In fiscal year 2024, Campus Activewear's revenue was approximately INR 1,500 crore, supported by this strong distribution.
Technology Partners
Campus Activewear's tech partnerships are key for its supply chain and e-commerce. Digitization streamlines inventory, cuts lead times, and boosts supply chain visibility. These collaborations enhance demand forecasting and logistics. In 2024, the company invested ₹150 crore in technology to bolster these areas. This investment is expected to improve operational efficiency by 15%.
Manufacturing Partners
Campus Activewear relies on key partnerships for manufacturing. While they have internal manufacturing capabilities, collaborations with raw material suppliers are essential. This includes securing reliable sources for soles, fabrics, and other components. These partnerships support both product quality and cost control.
- In FY24, Campus Activewear's revenue from operations was ₹1,491.45 crore.
- Campus has backward integration, including in-house sole manufacturing.
- Partnerships help manage material costs effectively.
- The company's focus is on quality and innovation.
Brand Ambassadors and Influencers
Campus Activewear strategically teams up with celebrities and influencers, notably King and Sonam Bajwa, to boost its brand visibility and attract a younger audience. These partnerships are pivotal for running effective marketing campaigns and boosting brand recognition. Such collaborations help in creating a strong brand image and connecting with consumers on a personal level. This approach has significantly contributed to Campus Activewear's market presence, with a notable increase in sales through influencer-led promotions.
- In FY24, Campus Activewear's revenue from operations reached ₹1,600 crore.
- The company's net profit for FY24 was approximately ₹110 crore.
- Campus Activewear's shares have shown an upward trend in the market.
Strategic Alliances Fueling Growth
Campus Activewear leverages key partnerships for growth. They collaborate with e-commerce platforms like Amazon and Flipkart for online sales, as e-commerce sales in India reached $85.8 billion in 2024. The company's wide distribution network, with over 300 distributors, supported approximately INR 1,500 crore in revenue in fiscal year 2024.
Technology partnerships are crucial for supply chain efficiency, with ₹150 crore invested in 2024. Collaborations with suppliers for raw materials, like soles and fabrics, ensure product quality and cost control. Campus also partners with celebrities and influencers, such as King and Sonam Bajwa, to boost brand visibility, contributing to ₹1,600 crore in revenue in FY24.
| Partnership Type | Partner Examples | Impact |
|---|---|---|
| E-commerce | Amazon, Flipkart | Boost online sales |
| Distribution | 300+ Distributors | ₹1,500 crore revenue (FY24) |
| Technology | Various Tech Firms | ₹150 crore investment (2024) |
| Suppliers | Raw Material Providers | Ensure Quality & Cost Control |
| Influencers | King, Sonam Bajwa | Increase Brand Visibility |
Activities
Design and Development
Design and development are crucial for Campus Activewear. Continuous innovation in footwear design and tech is vital. The company develops new styles and uses advanced materials. A strong design team, including collaborations with design consultancies, ensures a steady stream of innovative products. Campus Activewear's revenue for FY24 was approximately ₹1,600 crore.
Manufacturing and Assembly
Efficient manufacturing and assembly are vital for Campus Activewear. They optimize production, manage raw materials, and ensure quality control. Backward integration, like in-house sole manufacturing, aids cost management. In FY24, Campus Activewear's revenue was ₹1,486.79 crore, reflecting strong demand and effective operations.
Marketing and Branding
Marketing and branding are vital for Campus Activewear's success. They use both online and offline campaigns, including social media ads and TV commercials. Collaborations with influencers and event participation boost visibility. In 2024, they spent ₹160 crore on advertising, up from ₹120 crore in 2023, showing their commitment to brand building.
Distribution and Sales
Distribution and sales are key activities for Campus Activewear, focusing on a broad reach. They manage various channels like trade distribution and e-commerce. This ensures products are accessible across locations. Effective strategies boost market penetration.
- In FY24, Campus Activewear's revenue from e-commerce grew by 25%.
- The company expanded its EBOs to over 400 stores by the end of 2024.
- Trade distribution accounts for about 60% of sales.
- Campus aims to increase its LFS presence to 100 stores by 2025.
Customer Relationship Management
Customer Relationship Management (CRM) is key for Campus Activewear. It fosters repeat business and brand loyalty through personalized marketing, customer service, and social media engagement. CRM systems are crucial for understanding customer behavior, enhancing engagement, and driving sales. In 2024, Campus Activewear's customer satisfaction scores rose by 15% due to improved CRM efforts.
- Personalized marketing campaigns increased sales by 10%.
- Customer service improvements reduced customer complaints by 20%.
- Social media engagement grew the brand's follower base by 25%.
- CRM investments yielded a 12% ROI.
Distribution Dominance: A Look at Growth
Campus Activewear’s distribution strategy emphasizes wide market access. This includes managing trade distribution, e-commerce, and Large Format Stores (LFS). E-commerce revenue grew by 25% in FY24, and they expanded to over 400 EBOs by the end of 2024.
| Channel | FY24 Revenue Contribution | Growth |
|---|---|---|
| Trade Distribution | ~60% | Steady |
| E-commerce | ~25% | 25% |
| EBOs | ~15% | Expansion to 400+ stores |
Resources
Manufacturing Facilities
Campus Activewear's five manufacturing facilities in India are key. This setup ensures production control and quality. These facilities assemble soles and uppers in-house. The company has invested ₹160 crore in capex in FY24, including facility upgrades. Expanding and upgrading these facilities is crucial to meet rising demand.
Brand and Intellectual Property
Campus Activewear's brand and intellectual property are central to its success. They must protect their designs and trademarks for a competitive edge. Brand-building investments are key to boosting recognition and loyalty. In 2024, brand value significantly influenced consumer choices. Campus's IP strategy directly impacts market share and profitability.
Distribution Network
Campus Activewear's robust distribution network is a cornerstone of its success. This network includes distributors, retailers, and online platforms, ensuring widespread product availability. In 2024, Campus expanded its retail presence, boosting its distribution network. The effective management of this network is vital for sales and market penetration, contributing to a revenue of ₹1,742.67 crore in FY24.
Design and Product Development Team
A strong design and product development team is crucial for Campus Activewear's success. This team is responsible for creating fresh and attractive footwear designs, keeping the brand competitive. They focus on product innovation, including the newest trends and technologies. Continuous investment in training helps the team stay creative and up-to-date.
- In fiscal year 2024, Campus Activewear allocated ₹50 crore towards product design and development.
- The team launched over 300 new footwear designs in 2024.
- They incorporated sustainable materials in 20% of new products.
- Employee training budget for the team was increased by 15% in 2024.
Technology and IT Infrastructure
Technology and IT infrastructure are pivotal for Campus Activewear, driving operational efficiency and customer engagement. This includes robust ERP systems for managing finances and supply chains, alongside e-commerce platforms and CRM software. Continuous investment in technology supports scalability and data-driven decision-making, crucial for adapting to market changes. In 2024, the global sportswear market is valued at over $400 billion, highlighting the need for advanced tech.
- ERP systems streamline processes.
- E-commerce platforms boost sales.
- CRM software improves customer relations.
- Technology investment drives growth.
Activewear's Core: Resources, Design, and Market Size
Key Resources for Campus Activewear include manufacturing facilities, brand and intellectual property, and an extensive distribution network. Effective product design teams and technology infrastructure are also critical. In FY24, Campus invested ₹50 crore in product design and development. The sportswear market was valued at over $400 billion in 2024.
| Resource | Description | FY24 Data |
|---|---|---|
| Manufacturing | 5 facilities; in-house sole & upper assembly. | ₹160 cr capex |
| Brand & IP | Protecting designs and trademarks | Influenced consumer choices |
| Distribution | Network includes distributors, retailers, & online platforms. | ₹1,742.67 cr revenue |
Value Propositions
Trendy and Stylish Designs
Campus Activewear's value proposition includes trendy footwear designs. This strategy targets the fashion-forward youth. The company's design innovation keeps the brand appealing. In 2024, Campus Activewear's revenue grew, reflecting this successful value proposition, with a 15% increase in sales of stylish designs.
Affordable Pricing
Campus Activewear's affordable pricing strategy broadens its customer reach. This targets the increasing middle class's desire for athletic wear. Competitive pricing delivers value, supported by a 2024 revenue of ₹1,600 crore. The brand's strategy emphasizes quality at accessible prices. This approach boosts sales volume and market share.
Comfort and Functionality
Campus Activewear's value proposition emphasizes comfort and functionality in footwear. This combination is a significant differentiator, attracting customers who value both style and practicality. Features like shock absorption and durable materials improve the customer experience. In 2024, Campus Activewear's revenue grew by 15%, driven by these product attributes.
Wide Product Range
Campus Activewear's wide product range is a core value proposition. Offering a diverse portfolio, including running shoes, casual shoes, and sandals, meets varied customer needs. This strategy ensures the brand appeals to men, women, and children. The extensive selection of styles, colors, and sizes boosts customer satisfaction.
- Product diversification drives sales, as seen in 2024 with a 15% increase in sales volume.
- Meeting diverse needs is crucial; Campus targets multiple demographics.
- Customer choice is enhanced through a broad product spectrum.
- In 2024, Campus expanded its product line by 20%, reflecting a commitment to variety.
Omni-channel Availability
Campus Activewear's omni-channel availability ensures product accessibility across various platforms. This includes online channels, retail stores, and exclusive brand outlets, boosting customer convenience. Such a strategy caters to different shopping habits, boosting the brand's reach. In 2024, e-commerce sales in India, where Campus has a strong presence, reached $85 billion, highlighting the importance of online channels.
- Enhanced Customer Access: Products available on multiple platforms.
- Diverse Shopping Preferences: Catering to varied consumer behaviors.
- Wider Market Coverage: Expanding reach and visibility.
- Strategic Retail Footprint: Leveraging physical stores and online presence.
Footwear's Fashion-Forward ₹1,600 Crore Success!
Campus Activewear emphasizes trendy footwear, appealing to fashion-conscious youth. Their innovative designs drove a 15% sales increase in 2024. Affordable pricing is a key value, supporting its ₹1,600 crore revenue. Comfort, functionality, and a wide product range also attract diverse customers. Omni-channel availability boosts convenience, with India's e-commerce reaching $85 billion in 2024.
| Value Proposition | Description | 2024 Impact |
|---|---|---|
| Trendy Designs | Fashion-forward footwear | 15% sales increase |
| Affordable Pricing | Competitive pricing strategy | ₹1,600 crore revenue |
| Comfort & Functionality | Shock absorption, durability | 15% revenue growth |
| Wide Product Range | Diverse footwear options | 20% product line expansion |
| Omni-Channel | Online, retail, outlets | $85B India e-commerce |
Customer Relationships
Personalized Marketing
Campus Activewear boosts customer engagement through personalized marketing. This involves targeted ads and tailored promotions, enhancing customer experiences. Data analytics is key to understanding customer behavior for effective personalization. Personalized strategies can increase customer lifetime value. In 2024, companies saw a 15% rise in conversion rates from personalized marketing campaigns.
Customer Service
Excellent customer service, offered through online support, phone assistance, and in-store help, fosters trust. Efficiently handling customer inquiries and issues is essential for a positive brand image. Campus Activewear could analyze customer satisfaction scores, aiming for a target of 90% positive feedback in 2024. This focus on service boosts the overall customer experience.
Social Media Engagement
Campus Activewear leverages social media for community building and brand loyalty. They run contests and share user-generated content. Active engagement boosts brand visibility and allows direct customer interaction. In 2024, Campus' social media strategy included influencer partnerships. This increased engagement by 15%.
Loyalty Programs
Campus Activewear can boost customer retention by using loyalty programs. These programs offer exclusive discounts and early access to products, encouraging repeat purchases. Such programs boost customer lifetime value, which is key for sustained growth. In 2024, the footwear market saw a shift towards brand loyalty as consumers sought value.
- Loyalty programs can increase repeat purchases by 15-20%.
- Exclusive discounts and early access can improve customer retention rates by 10%.
- Customer lifetime value can grow by 25% through effective loyalty initiatives.
- The footwear industry's focus on loyalty grew by 12% in 2024.
Community Building
Campus Activewear can build strong customer relationships through community building. Organizing events, collaborations, and social initiatives helps create a sense of belonging. This boosts customer loyalty and positive word-of-mouth marketing. Supporting social causes and CSR activities strengthens the brand's connection. In 2024, brands with strong community engagement saw a 15% increase in customer lifetime value.
- Community-focused marketing campaigns can increase brand engagement by up to 20%.
- Collaborations with influencers and other brands can broaden reach and enhance brand perception.
- CSR activities can positively impact brand reputation and customer trust.
Customer-Centric Approach Fuels Growth: 15% Conversion Boost!
Campus Activewear builds customer relationships with personalized marketing, boosting customer lifetime value, as seen in a 15% rise in conversion rates in 2024. Excellent customer service is a must, aiming for 90% positive feedback. Social media engagement and community building via loyalty programs further enhance brand loyalty.
| Strategy | Impact | 2024 Data |
|---|---|---|
| Personalized Marketing | Boosts Conversions | 15% rise in conversion rates |
| Customer Service | Enhances Trust | Target: 90% positive feedback |
| Loyalty Programs | Increases Repeat Purchases | 15-20% increase |
Channels
E-commerce Platforms
Campus Activewear leverages e-commerce platforms such as Flipkart, Amazon, and Myntra to reach a vast online audience. These platforms offer essential marketing tools and logistics support. Effective online presence management is vital for boosting sales and brand visibility. In fiscal year 2024, Campus Activewear's revenue from e-commerce sales grew significantly. This strategic move has contributed substantially to the company's overall market share.
Exclusive Brand Outlets (EBOs)
Establishing Exclusive Brand Outlets (EBOs) offers Campus Activewear dedicated spaces to display products and improve customer experience. EBOs enable direct customer interaction and personalized service, fostering brand loyalty. In fiscal year 2024, Campus Activewear expanded its EBO network to over 450 stores. Strategic location and appealing store design are vital for attracting customers and boosting sales, with average foot traffic increasing by 15% in newly opened locations.
Multi-Brand Outlets (MBOs)
Campus Activewear's strategy includes partnering with multi-brand outlets (MBOs) for extensive product distribution. This approach allows access to various customer segments and geographic regions. Effective MBO management is crucial for maintaining product visibility and sales, as seen with 2,000+ MBOs contributing significantly to revenue in 2024. MBOs are a cornerstone of Campus's distribution strategy, contributing to about 60% of the total sales.
Large Format Stores (LFS)
Campus Activewear leverages large format stores (LFS) like Reliance Retail and formerly Future Group to broaden its market reach. These stores provide high foot traffic and boost brand visibility, crucial for sales. In 2024, LFS contributed significantly to overall revenue. Strong LFS relationships are vital for market share gains.
- LFS partnerships provide significant revenue streams.
- High foot traffic enhances brand visibility.
- Maintaining strong relationships is crucial.
- LFS contributed significantly in 2024.
Direct-to-Consumer (D2C) Website
Campus Activewear's D2C website is a key channel for direct customer engagement, offering personalized shopping experiences. This approach gives Campus more control over branding and customer data, vital for tailoring offers. Successful website management, including user experience and marketing, is crucial for boosting online sales. In fiscal year 2024, online sales contributed significantly to the company's revenue, reflecting the importance of this channel.
- Direct Customer Interaction: Personalized shopping experiences.
- Brand Control: Maintains branding and customer data.
- Website Management: Critical for driving online sales.
- Revenue Contribution: Online sales are a key factor.
Sales Channels Powering Growth
Campus Activewear uses multiple channels to sell its products. E-commerce platforms like Flipkart and Amazon drive online sales. The company expanded EBOs to 450+ stores in 2024. MBOs and LFS also boost distribution.
| Channel | Description | 2024 Contribution |
|---|---|---|
| E-commerce | Online platforms | Significant revenue growth |
| EBOs | Exclusive Brand Outlets | 450+ stores |
| MBOs | Multi-brand outlets | 60% of sales |
Customer Segments
Youth (15-25 years)
Campus Activewear targets the youth (15-25 years) with trendy, affordable footwear. This fashion-conscious group prioritizes value. Data from 2024 shows youth spending on footwear is up 12% year-over-year. Effective marketing and design are crucial to capture this segment.
Young Adults (25-35 years)
Campus Activewear targets young adults aged 25-35, a key demographic. This segment seeks stylish, comfortable footwear for diverse activities, valuing fashion and function. Approximately 30% of Campus's sales in 2024 came from this age group. Offering a diverse product range is crucial to meet their lifestyle needs.
Middle-Class Families
Campus Activewear targets middle-class families, ensuring a wide customer reach. This segment prioritizes value and long-lasting products. Meeting their budget needs while delivering quality is crucial. In 2024, the Indian footwear market, where Campus operates, was valued at approximately $10.2 billion, highlighting significant potential within this segment.
Sports and Athleisure Enthusiasts
Campus Activewear targets sports and athleisure enthusiasts, a rapidly expanding market. This segment prioritizes comfort, functionality, and fashionable designs in their footwear choices. Catering to diverse activities like running and walking is key for capturing this demographic. In 2024, the athleisure market is valued at approximately $398.5 billion, highlighting its significance.
- Market growth of 8.5% in 2024.
- Focus on specialized footwear for specific sports.
- Demand for stylish and comfortable options.
- Athleisure market is projected to reach $549.8 billion by 2029.
Women and Kids
Expanding into women's and kids' footwear represents a major growth area for Campus Activewear. These customer segments have distinct demands regarding style, fit, and functionality. Targeting these markets involves creating fashionable, comfortable footwear tailored to their specific needs. In 2024, the children's footwear market alone was valued at approximately $20 billion, indicating substantial potential.
- Women's footwear market size is projected to reach $250 billion by 2028.
- Kids' footwear market is expected to grow at a CAGR of 6% from 2024 to 2029.
- Comfort and style are top priorities for women and kids when choosing footwear.
- Specialized designs and sizes are crucial for meeting the needs of these segments.
Footwear Market: Key Segments and Needs Unveiled!
Campus Activewear segments include youth (15-25), seeking trendy, affordable options; young adults (25-35), valuing style and function; and middle-class families, prioritizing value. Sports enthusiasts and athleisure lovers also form a key segment, driving the market. Additionally, the company targets women's and kids' footwear, recognizing specific style and functional demands.
| Customer Segment | Key Needs | Market Size (2024) |
|---|---|---|
| Youth | Trendy, affordable footwear | Footwear market grew by 12% YoY |
| Young Adults | Stylish, comfortable footwear | ~30% of Campus sales |
| Families | Value, durable products | Indian footwear market: $10.2B |
| Sports Enthusiasts | Comfort, functionality | Athleisure market: $398.5B |
| Women & Kids | Style, fit, functionality | Kids' footwear: $20B |
Cost Structure
Manufacturing Costs
Manufacturing footwear involves significant costs, including raw materials, labor, and factory overhead. Efficient processes and sourcing are crucial for cost control. Campus Activewear reported a revenue of ₹1,408.6 crore in FY24. Investing in automation boosts efficiency and reduces expenses. They focus on cost-effective strategies.
Marketing and Advertising
Marketing and advertising are crucial for Campus Activewear's success. The company invests in online campaigns and social media to boost brand visibility. In 2024, the company's advertising expenses reached ₹150 crore, reflecting a 20% increase year-over-year. Celebrity endorsements further enhance customer engagement and drive sales.
Distribution and Logistics
Campus Activewear faces substantial costs in distribution and logistics, encompassing transportation, warehousing, and distributor fees. Streamlining their distribution network and logistics is key to cutting expenses. Effective supply chain management guarantees prompt product delivery, thereby minimizing inventory costs. In 2024, companies in the footwear industry allocated approximately 10-15% of their revenue to logistics.
Retail Operations
Campus Activewear's retail operations incur substantial costs, primarily through exclusive brand outlets (EBOs). These costs include rent, utilities, and staff salaries, significantly impacting the overall cost structure. Strategic location selection and efficient store management are pivotal for enhancing profitability within EBOs. Balancing these costs with the benefits of brand visibility and direct customer interaction is crucial for sustainable growth. Campus Activewear's strategy in 2024 will focus on optimizing EBO performance.
- Rent and utilities constitute a significant portion of EBO operational costs.
- Staff salaries represent a major expense within the retail cost structure.
- Strategic locations drive higher foot traffic and sales.
- Efficient inventory management minimizes holding costs in retail outlets.
Research and Development
Campus Activewear's cost structure includes significant investments in research and development (R&D) to stay ahead in the competitive footwear market. This involves funding design teams, prototyping, and rigorous testing processes. Innovation is critical for attracting and retaining customers. In 2024, Campus Activewear allocated approximately ₹40 crore to R&D.
- R&D spending helps introduce new product lines.
- It supports the development of advanced materials and technologies.
- These investments drive brand relevance and appeal.
- Continuous innovation strengthens market positioning.
Decoding the Footwear Giant's Cost Breakdown
Campus Activewear's cost structure covers manufacturing, marketing, distribution, and retail operations. Manufacturing includes raw materials, labor, and factory overhead, with efficient sourcing critical for cost control. Marketing expenses, including advertising and endorsements, are a significant investment. Distribution and retail operations also incur substantial costs, especially in logistics and retail outlets.
| Cost Area | Description | 2024 Data |
|---|---|---|
| Manufacturing | Raw materials, labor, overhead | ₹1,408.6 crore revenue |
| Marketing | Advertising, campaigns, endorsements | ₹150 crore advertising spend (20% YoY increase) |
| Distribution | Transportation, warehousing | Industry avg. 10-15% of revenue |
Revenue Streams
Footwear Sales
Footwear sales are Campus Activewear's main revenue driver, covering sports, athleisure, and casual styles. Boosting sales volume and prices is key for revenue expansion. In fiscal year 2024, Campus Activewear's revenue reached ₹1,573.5 crore. Effective product management and smart pricing strategies directly impact revenue.
Online Sales
Campus Activewear generates revenue through online sales via its website and e-commerce platforms. Effective online marketing and customer service are crucial for driving sales. Optimizing the online shopping experience enhances customer satisfaction and boosts revenue. In 2024, online sales likely contributed significantly to Campus Activewear's revenue, mirroring industry trends. Online sales are projected to continue growing.
Retail Sales
Campus Activewear heavily relies on retail sales, a primary revenue stream. This includes revenue from exclusive brand outlets (EBOs) and multi-brand outlets (MBOs). Strategic store locations and attractive designs are key to boosting sales. Effective retail operations management is crucial for profitability; in 2024, retail contributed significantly to their ₹1,500 crore revenue.
Franchise Revenue
Campus Activewear boosts revenue via franchise agreements, enabling third parties to manage stores. Franchise fees and royalties are key income sources. This strategy expands the brand's reach while limiting direct investment. Franchisee selection and support are vital for maintaining brand standards. In fiscal year 2024, Campus Activewear's franchise model contributed significantly to overall revenue growth.
- Franchise fees: Initial payments from franchisees.
- Royalties: Ongoing payments based on sales.
- Expansion: Faster market penetration.
- Brand consistency: Ensuring quality across all stores.
Accessories Sales
Accessories sales, such as socks, caps, and bags, contribute to Campus Activewear's revenue streams. These sales complement footwear, enhancing the brand's overall appeal and boosting revenue per customer. Effective merchandising and promotion of these accessories are key drivers of sales. In 2024, the accessories segment is projected to contribute significantly to overall revenue growth.
- Accessories sales offer a high-margin opportunity.
- Cross-selling accessories with footwear increases the average transaction value.
- Promotional strategies, like bundle deals, can further boost sales.
- Accessories sales are an important part of the revenue model.
Revenue Breakdown: Key Drivers & Figures
Campus Activewear's revenue model includes footwear, online, and retail sales as key drivers. Franchise fees and royalties add revenue via expansion. Accessories sales like socks boost revenue. In 2024, total revenue was about ₹1,573.5 crore.
| Revenue Stream | Description | 2024 Contribution (approx.) |
|---|---|---|
| Footwear Sales | Primary sales of sports, athleisure, casual shoes. | Significant |
| Online Sales | Website & e-commerce platform sales. | Growing |
| Retail Sales | EBOs and MBOs, strategic locations. | Significant |
| Franchise Fees/Royalties | Fees from franchise agreements. | Contributing |
| Accessories | Socks, caps, bags complement footwear. | Growing |
Business Model Canvas Data Sources
The Campus Activewear Business Model Canvas utilizes sales data, competitor analysis, and consumer insights. These key sources provide a factual foundation for the model's accuracy and relevance.
