What are Mission Vision & Core Values of AQ Group Company?

The AQ Group Mission clearly defines its primary activities: development, manufacturing, and assembly. This focus allows AQ Group to specialize in these areas, building expertise and efficiency. This specialization is critical for serving demanding industrial customers.

AQ Group targets 'demanding industrial customers.' This indicates a strategic choice to serve clients with high expectations for quality, precision, and reliability. This focus on demanding customers allows AQ Group to position itself as a provider of high-value solutions.

The company offers 'components and systems.' This broad scope encompasses a range of electrical and mechanical products, like electrical cabinets and wiring harnesses. This product diversity allows AQ Group to cater to various industrial needs. For example, in 2023, AQ Group reported a 15% increase in sales of components for electric vehicles, demonstrating their ability to adapt to market demands.

A core tenet of the AQ Group Mission is a commitment to 'total quality.' This emphasis on quality is not just a buzzword; it's a fundamental aspect of the company's operations, influencing every stage from design to delivery. In 2024, AQ Group invested 8% of its revenue in quality control and assurance, reflecting its dedication to this value.

The mission statement aims to foster 'long-term partners.' This highlights AQ Group's desire to build lasting relationships with its customers, based on trust, reliability, and mutual success. The company's customer retention rate of 90% in 2023 is a testament to this commitment.

The AQ Group Mission is strongly customer-centric. It prioritizes meeting the needs of specific industrial clients and building enduring relationships through quality and reliability. This customer focus is a key driver of AQ Group's success. Further details about the company’s journey can be found in the Brief History of AQ Group.

The core of the AQ Group's vision is centered on its customers. They aim to be the "partner of choice," indicating a dedication to building strong, collaborative relationships with industry leaders. This customer-centric approach is crucial for long-term success and sustainable growth.

The vision specifically targets industry leaders. This strategic choice suggests that AQ Group is focused on serving demanding customers within their respective niches. This focus on market leadership indicates a commitment to innovation and high-quality products and services.

The vision is inherently forward-looking. It's not just about the present; it's about securing a preferred position in the future. This long-term perspective is essential for navigating the ever-changing technological landscape and maintaining a competitive edge.

AQ Group's vision, while ambitious, is grounded in reality. Their 30-year track record of consistent profitability, coupled with strategic acquisitions in high-growth sectors like electrification, railway, and defense, provides a solid foundation for achieving their goals. In 2023, the company reported a revenue of SEK 7.7 billion, demonstrating their financial strength.

The company's dedication to quality and delivery precision further supports its vision. A 99.61% quality rate and a 93% on-time delivery rate (with a goal of 98%) highlight their commitment to meeting customer expectations. These metrics are crucial for building trust and solidifying their position as a preferred partner.

The acknowledgment of the need to improve on-time delivery demonstrates a commitment to continuous improvement. This proactive approach is essential for maintaining a competitive edge and ensuring customer satisfaction. This focus on improvement aligns with the AQ Group's core values.

AQ Group's strategic focus on high-growth market segments is a direct result of its mission to serve demanding industrial customers. This is evident in their expansion into electrification, railway, and defense.

Acquisitions play a crucial role in fulfilling the AQ Group Strategy and achieving its long-term goals. Recent acquisitions, especially in the targeted growth areas, showcase the company's commitment to its vision.

The company's investment in local production, such as the new transformer factory in Tallinn, Estonia, and the expansion of the US transformer factory, shows how AQ Group Goals are being met. These actions support the mission of being a reliable partner.

With a 99.61% quality rate and 93% on-time delivery, AQ Group is actively working to improve operational performance. This commitment directly reflects their dedication to their core values.

The decentralized business model, rooted in the AQ Group Core Values of entrepreneurial business and simplicity, supports quick decision-making and customer focus. This reinforces the mission of serving customers effectively.

While specific quotes from leadership were not readily available, the consistent reporting on strategic acquisitions and operational improvements strongly indicates the guiding influence of their core principles. You can learn more about the competitive landscape of AQ Group in this article: Competitors Landscape of AQ Group.

Leadership plays a crucial role in reinforcing AQ Group's mission, vision, and core values. Initiatives and communications are used to ensure consistent application across all levels of the organization.

The core values, established in 2012, have been actively implemented across all AQ companies. This includes distributing core values booklets in local languages and conducting workshops to strengthen understanding of the company's values.

The Code of Conduct provides guidance on expected behavior, ensuring that actions align with the stated values. This formal document helps to create a culture of accountability and ethical conduct within the organization.

Commitment to quality and on-time delivery are presented as key performance indicators (KPIs). These KPIs are regularly monitored and reported to ensure that the company is meeting its goals and adhering to its core values.

AQ Group communicates its mission, vision, and values to stakeholders through various channels, including annual reports and its website, ensuring transparency and reinforcing its commitment to these principles.

The annual report for 2024 reiterates the business concept and highlights the importance of core values, ensuring that stakeholders are consistently informed about the company's guiding principles and strategic vision.

Participation in the UN Global Compact signifies a commitment to broader principles of sustainability and ethical conduct, aligning with AQ Group's core values and demonstrating its dedication to corporate social responsibility. Formal systems like yearly self-assessments by subsidiary management help ensure adherence to these principles.

Formal systems, such as yearly self-assessments by subsidiary management, help ensure adherence to principles like those outlined in the UN Global Compact, reinforcing the commitment to ethical and sustainable practices.