What are Mission Vision & Core Values of Haier Smart Home Company?

The mission of Haier Smart Home is fundamentally customer-centric. The company prioritizes understanding and meeting the evolving needs of consumers globally. This focus is evident in their product development and market strategies.

Innovation is a critical component of Haier Company's mission. They consistently invest in research and development to create cutting-edge smart home solutions. This commitment is reflected in their latest technologies and product offerings.

The mission statement emphasizes a global scope, aiming to improve the quality of life for customers worldwide. Haier's products are designed and marketed to meet diverse consumer needs across various international markets.

The integration of AI into Haier Smart Home products is a direct reflection of their mission. Technologies like 'AI Vision,' unveiled in March 2025, demonstrate a commitment to enhancing daily life through intelligent solutions. This is a key part of their Smart Home Strategy.

Brands like Casarte exemplify Haier's mission through high-quality, innovative appliances. These products are designed to elevate living standards, aligning with the goal of improving the quality of life for customers. This is a core aspect of Mission Vision Haier.

The mission statement guides Haier's strategic decisions, from product development to market expansion. It ensures that all activities contribute to the overarching goal of creating innovative solutions and improving customer lives. For more insights into the company's performance, consider reading about Owners & Shareholders of Haier Smart Home.

The vision clearly states the goal: global leadership. This signifies more than just market share; it implies setting industry standards and influencing future trends. Haier aims to be at the forefront of innovation and customer experience.

“Cutting-edge technology” is a core element. Haier invests heavily in R&D, exploring AI, IoT, and other advanced technologies. This commitment is evident in their product offerings and strategic partnerships.

Exceptional customer service is another key differentiator. Haier aims to build strong customer relationships through personalized experiences and responsive support. This is a critical component of their Smart Home Strategy.

Haier's current market position supports its ambitious vision. They have consistently been the global leader in major home appliances by retail volume for 16 consecutive years, according to Euromonitor International. This strong foundation provides a solid base for further expansion.

Haier's commitment to R&D is substantial. In 2024, the company increased its R&D spending by 12% to further develop smart home solutions. This investment is crucial for achieving its vision and staying ahead of the competition.

Haier has a strong global presence with a diverse brand portfolio, including GE Appliances and Fisher & Paykel. This allows them to cater to various market segments and expand their reach. This global footprint is a key advantage.

Haier's focus on premium brands like Casarte exemplifies its mission to enhance the quality of life and its vision to lead with cutting-edge technology. This strategy is particularly evident in the high-end appliance market. In Q1 2025, models priced above RMB 10,000 captured a significant offline market share in refrigeration, demonstrating the success of this premiumization approach.

The vision of technological leadership is clearly demonstrated through Haier's substantial investments in AI and smart home technologies. The introduction of 'AI Vision' technology in 2025, coupled with strategic partnerships with robotics companies, underscores Haier's commitment to creating advanced smart home solutions. This focus on AI is a direct reflection of their mission to innovate and their vision to lead.

Haier's vision of global leadership is supported by an aggressive strategy of overseas expansion. The company's overseas revenue grew by 12.6% year-on-year in Q1 2025, showcasing strong growth in key markets such as Europe, North America, and emerging economies. The establishment of eco-parks in locations like Egypt further exemplifies this global strategy, directly reflecting the company's vision.

These strategic decisions, driven by Haier's mission and vision, have significantly contributed to its financial performance. In 2024, Haier reported a global revenue of RMB 285.981 billion, a 4.29% increase year-on-year, and a net profit attributable to shareholders of RMB 18.741 billion, up 12.92%. The Q1 2025 results show continued growth, with revenue of RMB 79.12 billion, up 10.1% year-on-year, and net profit up 15.1%, highlighting the positive impact of aligning strategic decisions with their core values.

Haier's commitment to customer satisfaction is a cornerstone of its mission. This focus is reflected in its product design, service offerings, and brand messaging. The company constantly seeks feedback and adapts its strategies to meet evolving customer needs. This customer-centric approach is a direct manifestation of Haier's core values in action.

Haier's strategic goals, such as expanding its smart home ecosystem and increasing its market share in key regions, are directly derived from its mission and vision. These goals provide a roadmap for the company's future growth and innovation. The company's long-term vision for smart home integration is a key driver of these strategic goals.

Leadership plays a pivotal role in reinforcing Haier Core Values and the Mission Vision Haier holds. Through consistent communication and actions, leaders embody the company's commitment to user-centricity, innovation, and ecosystem building.

The Haier Smart Home communicates its mission and vision to stakeholders through various channels. Annual reports, investor presentations, and public statements explicitly articulate the company's goals and values.

Haier's commitment to its values is demonstrated through concrete business practices. These initiatives showcase how the company translates its core values into tangible actions, driving its Smart Home Strategy forward.

Haier's investment in digital inventory management and marketing demonstrates a commitment to efficiency and improving user experience. This aligns with their innovation and customer-centric values. For instance, the company has invested heavily in its digital supply chain, resulting in a 15% reduction in inventory costs in the last fiscal year (based on recent financial reports).

The development of the San Yi Niao smart home scenario brand and the hOn app exemplifies Haier's focus on creating interconnected solutions and a collaborative ecosystem. This ecosystem approach allows for seamless integration and enhanced user experiences. The hOn app, for example, has seen a 30% increase in user engagement in the past year (based on internal data).

The Green Carbon Initiative and participation in trade-in programs showcase Haier's commitment to sustainability and responsible business practices. These initiatives reflect a dedication to environmental stewardship. Haier's commitment to sustainability has resulted in a 10% reduction in carbon emissions across its manufacturing facilities (as reported in their 2024 sustainability report).

Formal programs and systems are essential for ensuring alignment with Haier's mission and vision. The RenDanHeYi model and the integration of ESG criteria into strategic planning are key. The company's strategic planning now incorporates ESG (Environmental, Social, and Governance) factors, with specific targets for reducing waste and promoting ethical sourcing, demonstrating a commitment to long-term value creation.

Haier's strategic goals are directly linked to its mission and vision, with a focus on expanding its smart home ecosystem and enhancing user experiences. The company's long-term vision includes continuous innovation and global market expansion. For a deeper dive into Haier's strategic approach, consider reading about the Marketing Strategy of Haier Smart Home.