What are Mission Vision & Core Values of Kingfisher Company?

Kingfisher places a strong emphasis on understanding and meeting customer needs. This customer-centric approach is evident in their dedication to providing excellent service and high-quality products. This focus is a cornerstone of their Kingfisher Strategy.

A key element of the Kingfisher Mission is a commitment to product quality and continuous innovation. They invest significantly in research and development to create new and improved home improvement solutions. In 2023, Kingfisher invested approximately £90 million in R&D for product innovation.

Sustainability is a core component of Kingfisher's mission, with a focus on offering eco-friendly products and practices. As of late 2023, around 60% of their products had one or more sustainability credentials. This reflects Kingfisher's commitment to environmental responsibility.

Kingfisher operates internationally, serving customers across eight European countries. Their target customers include both consumers and trade professionals seeking home improvement products and services. Understanding their market is crucial for their Kingfisher Business.

Kingfisher's dedication to meeting customer needs is reflected in their customer satisfaction scores. In fiscal year 2023, they achieved a customer satisfaction score of 82%, highlighting their focus on customer experience. This is a key element of their Kingfisher Vision.

Kingfisher's unique value proposition lies in providing high-quality, innovative, and sustainable home improvement solutions. This approach helps them differentiate themselves in a competitive market. For more insights, explore the Competitors Landscape of Kingfisher.

Kingfisher's vision statement clearly outlines its ambition to lead the home improvement market. This strategic focus is supported by continuous efforts to enhance customer experience through digital transformation and an omnichannel retail approach, which fosters customer loyalty and drives growth.

A key element of Kingfisher's vision is its commitment to sustainability. The company aims to significantly reduce its carbon footprint and increase the proportion of sustainable products, demonstrating a proactive approach to environmental responsibility.

Kingfisher has set specific, measurable goals to achieve its vision. For instance, the company aimed for a 40% reduction in carbon emissions by 2024 (compared to 2016 levels) and a target of 50% sustainable or recycled products by the end of 2024.

Kingfisher's commitment to reducing its environmental impact is evident in its achievements. The company has already reduced operational emissions by 62% since 2016/17, surpassing its 2025/26 science-based target ahead of schedule.

The company's focus on enhancing customer experience is evident in its Net Promoter Score (NPS). The goal is to increase the NPS to 60 by 2024, which reflects Kingfisher's dedication to customer satisfaction and loyalty.

Kingfisher's commitment to sustainability extends to its product offerings. The company's goal to have 50% of its products be sustainable or made from recycled materials by the end of 2024, up from approximately 30% in 2023, underscores its dedication to responsible retailing.

Kingfisher's strategy to serve trade customers aligns with its mission to cater to both consumers and trade professionals. This approach recognizes the value of trade customers and their contribution to sales.

Trade sales penetration increased by 4.9 points to 17.9% in FY 24/25. This growth is driven by tailored trade propositions across its banners, including TradePoint in the UK.

Kingfisher aims to double trade sales penetration in France and achieve at least 30% in Poland over the medium term, demonstrating a commitment to expanding its trade customer base.

Kingfisher's ambitious sustainability targets are a direct manifestation of its vision for responsible retailing. This commitment influences product development and operational practices.

Kingfisher has exceeded its 2025/26 science-based target for operational emissions, reducing Scope 1 and 2 carbon emissions by 62% since 2016/17, showcasing its commitment to environmental responsibility.

49.4% of its total Group sales in 2023/24 came from Sustainable Home Products (SHPs), with a target to reach 60% by the end of 2025/26, demonstrating a focus on eco-friendly products.

Leadership plays a pivotal role in reinforcing Kingfisher's mission, vision, and core values. CEO Thierry Garnier consistently communicates the 'Powered by Kingfisher' strategy, ensuring the company's strategic direction is understood throughout the organization.

Communication of the Kingfisher mission and vision extends to all stakeholders through various channels. Annual reports and investor presentations clearly articulate the company's strategic priorities and performance against them.

Kingfisher demonstrates a strong alignment between its stated values and actual business practices. The value of sustainability is a core component of Kingfisher's Business strategy.

• Sustainability Targets: Operational emissions were reduced by 62% since 2016/17, exceeding their 2025/26 science-based target.
• Sustainable Home Products (SHPs): SHPs accounted for nearly half (49.4%) of total Group sales in 2023/24, demonstrating their commitment to helping customers create greener homes.
• Customer Commitment: Kingfisher invested over £30 million in enhancing customer service experiences across stores and online platforms, reflecting Kingfisher's commitment to its customers.

Kingfisher utilizes formal programs and systems to ensure alignment across the organization. These initiatives foster a culture of efficiency, innovation, and social responsibility, supporting Kingfisher's company culture.

• Developer Experience Squad: Implemented to remove roadblocks for developers, fostering efficiency and innovation.
• Community Investment: £6.1 million invested in 2023/24, reaching 3.2 million people since 2016/17, underscoring their commitment to social responsibility.