What are Mission Vision & Core Values of Volkswagen Group Company?

The Volkswagen mission is a clear declaration of intent, focusing on key aspects of its business. It emphasizes providing vehicles that are not only desirable but also prioritize safety and environmental responsibility. This mission guides the company's strategic direction.

The mission statement is fundamentally customer-centric. It aims to deliver vehicles that meet the evolving needs of consumers, emphasizing attractiveness and safety. This approach ensures customer satisfaction and brand loyalty.

Environmental soundness is a core element of the Volkswagen mission. The company is investing heavily in electric mobility and sustainable production methods. This commitment reflects a broader industry trend toward eco-friendly practices.

Volkswagen aims to compete globally and set world standards. This ambition drives the company to innovate and maintain high-quality products. The goal is to be a leader in the automotive industry.

Volkswagen's mission is reflected in its strategic investments. The company is heavily investing in electric vehicles (EVs) and sustainable manufacturing processes. These investments show a commitment to the mission.

The mission also includes offering mobility for everyone, bridging the gap between advanced technology and affordability. Volkswagen plans to introduce affordable EVs priced under 25,000 euros by the end of 2025, making e-mobility more accessible.

The core of the Volkswagen vision revolves around becoming a technological leader. This involves a deep dive into areas like battery technology, vehicle software, and autonomous driving systems. The goal is to integrate these technologies seamlessly into their vehicles, creating a superior driving experience.

The vision's scope is global, with the explicit aim of being 'The Global Automotive Tech Driver.' This implies a commitment to expanding its technological influence across international markets, not just within specific regions. This is supported by their global sales and production footprint.

The vision is supported by concrete strategic pillars. The company is investing heavily in electric vehicles, software development, and autonomous driving solutions. These pillars are key to achieving the vision and are backed by significant financial commitments.

Volkswagen has pledged substantial investments to realize its vision. For example, the company has committed to investing €35 billion in electric vehicles by 2025. Additionally, the company has set tangible targets, such as having 70% of sales in Europe and 50% in the US and China be electric vehicles by 2030.

The company's transformation strategies, like 'TOGETHER – Strategy 2025' and 'ACCELERATE,' are crucial to achieving its vision. These strategies prioritize e-mobility, software development, and new mobility solutions, providing a roadmap for the future.

While ambitious, the vision is grounded in the company's substantial resources and ongoing transformation efforts. This makes it a credible stretch goal. The Volkswagen mission is to provide sustainable and digitally integrated mobility solutions.

Driven by the vision of sustainable mobility, Volkswagen Group has made significant investments in electric vehicles. The company initially pledged €35 billion for EVs by 2025, and this commitment continues to drive product development and platform innovation. This commitment is key to achieving its goals.

Volkswagen Group aims for 70% of its European sales to be electric by 2030. This ambitious target is supported by the expansion of the ID. family of electric vehicles and the development of platforms like the MEB and SSP. In 2023, all-electric vehicle deliveries rose by 34.7%, demonstrating progress towards these electrification goals. Furthermore, order intake for all-electric vehicles in Western Europe increased by 88% in FY 2024, indicating strong consumer demand and confidence in the company's electric offerings.

Recognizing software as a game-changer, the Volkswagen vision to be a tech driver has led to the creation of CARIAD, a dedicated software unit. The goal is to develop 60% of vehicle software in-house by 2025. This strategic move influences product development by integrating advanced digital features and services, enhancing the overall customer experience.

The push for electric mobility and autonomous driving has shaped market expansion and partnerships. While the partnership with Argo AI for autonomous driving technology has been re-evaluated, the strategic intent remains. The "Mobility for generations" strategy focuses on key regions like China and North America, reflecting the global ambition of the vision.

The Volkswagen mission and vision shape day-to-day operations by emphasizing integrity, responsibility, and a customer-centric approach. Long-term planning is guided by ambitious targets for electrification, software integration, and becoming a leading tech company by 2035. CEO Oliver Blume's statement in March 2025, "Our vision is geared to this: our ambition is to be the 'Global Automotive Tech Driver' by 2035," underscores the company's unwavering commitment.

Measurable success metrics, such as the increase in all-electric vehicle deliveries and order intake, demonstrate the alignment between the Volkswagen strategy and its mission and vision. These metrics provide tangible evidence of progress and guide future investments. For example, the increase in all-electric vehicle deliveries by 34.7% in 2023 and an 88% increase in order intake in Western Europe in FY2024.

Leadership plays a critical role in reinforcing the Volkswagen mission, Volkswagen vision, and Volkswagen core values throughout the organization. CEO Oliver Blume’s emphasis on sustainability as a core value guides responsible actions and strategic direction.

Volkswagen Group communicates its strategic direction and progress to stakeholders through various channels, ensuring transparency and alignment between stated values and business practices. This includes formal reports and presentations.

The company utilizes formal programs and systems to operationalize its Volkswagen strategy and integrate its mission and vision into daily operations. These frameworks provide structure for implementing key initiatives.

Concrete examples demonstrate the alignment between stated values and actual business practices. This includes employee recognition and the integration of sustainability into operations.

• Top Employer Certification: Certification as a Top Employer for 2025 in North America, highlighting commitment to employee values.
• Sustainability Strategy: The 'regenerate+' sustainability strategy with clear measures in areas like nature, people, and business.
• 'TOGETHER – Strategy 2025': Provides a framework for implementing the mission and vision.