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Fathom Realty: Business Model Canvas Unveiled!
Explore Fathom Realty's strategy with our Business Model Canvas. Discover their key partners, activities, and value propositions. This detailed, editable canvas unveils their customer segments and revenue streams. Understand how Fathom Realty creates and delivers value in real estate. Download the full canvas for in-depth analysis and strategic insights. Ideal for business students and analysts.
Partnerships
Technology Providers
Fathom Realty relies on technology providers for its cloud-based platform, boosting agent efficiency. These partnerships offer crucial CRM, transaction management, and marketing tools. The collaboration with Locafy Limited, announced in January 2025, boosts agent visibility. This helps Fathom agents in local searches, enhancing their online presence.
Mortgage and Title Service Providers
Fathom Realty's partnerships with mortgage and title service providers are key. These collaborations streamline the home buying and selling process, offering clients integrated services. This approach improves the transaction experience and boosts revenue via cross-selling. Verus Title Elite, a joint venture launched in April 2024, exemplifies this strategy. The title insurance industry generated over $20 billion in revenue in 2024.
Training and Education Platforms
Fathom Realty partners with training and education platforms to support agent development. This collaboration provides continuous learning, essential for industry updates and compliance. In May 2024, Fathom announced a partnership with The CE Shop, offering discounted continuing education. This reflects a commitment to agent success through accessible, affordable training resources, with 90% of agents having access to The CE Shop.
Real Estate Associations
Fathom Realty strategically engages with real estate associations, including the National Association of Realtors (NAR), to gain valuable industry insights. This collaboration ensures that Fathom remains at the forefront of industry trends and advocacy efforts. Fathom's compliance with NAR's updated rules, stemming from the September 2024 settlement, underscores its dedication to upholding industry standards. This commitment helps foster trust and reliability with clients and partners.
- Industry Insights: Access to NAR's market data and analysis.
- Advocacy Support: Participation in policy discussions affecting the real estate sector.
- Networking: Opportunities to connect with other real estate professionals.
- Compliance: Adherence to the latest industry regulations.
Ancillary Service Providers
Key partnerships for Fathom Realty include ancillary service providers. These partnerships involve companies offering services like insurance or home warranties, enhancing client value and generating additional revenue. Fathom, though selling Dagley Insurance Agency in May 2024, might still collaborate with insurance providers. For instance, in 2024, the home warranty market was valued at approximately $4.5 billion.
- Partnerships with insurance providers offer clients convenience.
- These collaborations create potential revenue streams for Fathom.
- Home warranty services are commonly offered.
- Fathom's strategic partnerships aim to increase client satisfaction.
Tech & Partnerships Fueling Real Estate Success
Fathom Realty teams up with tech firms for its cloud platform, boosting agent efficiency. These partnerships include CRM and marketing tools, such as collaboration with Locafy Limited, announced in January 2025, improving agent visibility.
Collaborations with mortgage and title service providers are key, streamlining the buying and selling process, as shown by the April 2024 launch of Verus Title Elite. The title insurance industry brought in over $20 billion in revenue in 2024.
Fathom supports agent development via partnerships with training platforms, such as The CE Shop partnership announced in May 2024, offering discounted education. This commitment ensures 90% of agents have access to training resources.
| Partnership Category | Partner Examples | Strategic Benefit |
|---|---|---|
| Technology | Locafy Limited | Agent Visibility |
| Mortgage/Title | Verus Title Elite | Streamlined Process |
| Training | The CE Shop | Agent Development |
Activities
Agent Recruitment and Retention
Agent recruitment and retention are key for Fathom Realty's success. They focus on attracting agents with competitive commission plans, like Fathom Max and Fathom Share, launched in August 2024. These plans aim to improve agent earnings. Fathom Realty also invests in technology and support to retain agents. This approach helps Fathom Realty grow and maintain its market position.
Technology Platform Development and Maintenance
Fathom Realty heavily relies on its tech, intelliAgent, for agent success. This involves constant updates and support for its cloud platform. A 2024 report showed a 15% increase in agent tech tool usage. The Locafy partnership in January 2025, aimed at boosting local search, further highlights tech's importance. Investing in tech is key for Fathom's future growth.
Marketing and Lead Generation
Fathom Realty focuses on marketing and lead generation to support its agents and build brand awareness. This includes online ads, social media, and content creation. The 'Elevate' program, launched in April 2025, offers marketing and lead generation support to scale agent businesses. In 2024, Fathom spent $1.5 million on digital marketing, generating 10,000 leads.
Transaction Support and Compliance
Transaction support is crucial for Fathom Realty, ensuring deals are smooth and compliant. This involves assisting agents with contract coordination, monitoring deadlines, and collaborating with mortgage and title companies. The Elevate program, launched in April 2024, provides experienced staff for transaction management. Effective transaction support directly impacts agent satisfaction and transaction success rates. Fathom Realty's commitment to compliance minimizes legal risks and maintains its reputation.
- In 2024, Fathom Realty closed over 30,000 transactions.
- The Elevate program reduced transaction processing time by 15% in its first six months.
- Compliance training completion rates among agents reached 98% by the end of 2024.
- Transaction support staff handled an average of 100 transactions per month in 2024.
Training and Professional Development
Fathom Realty prioritizes agent growth via training and development. They offer onboarding, continuing education, and leadership support to boost agent skills. A key partnership is with The CE Shop, announced in May 2024, providing discounted courses. This investment aims to improve agent performance and client service.
- The CE Shop partnership offers agents discounts on courses.
- Training includes onboarding, continuing education, and leadership.
- Focus on agent skill enhancement and knowledge.
- Investment in agent development leads to better performance.
Boosting Agent Success: Key Strategies Unveiled
Agent-focused, Fathom Realty's success hinges on recruitment and retention, with competitive commission plans like Fathom Max and Fathom Share, launched in August 2024, aiming to boost agent earnings. Technology, particularly intelliAgent, drives agent efficiency, evidenced by a 15% rise in tool usage in 2024, with a January 2025 Locafy partnership boosting local search capabilities. Strategic marketing and lead generation, including the 'Elevate' program launched in April 2024, support agents, alongside transaction support to ensure smooth, compliant deals, with over 30,000 transactions closed in 2024, improving agent satisfaction. Training and development, exemplified by The CE Shop partnership announced in May 2024, enhances agent skills, fostering better performance and client service.
| Key Activity | Description | 2024 Data |
|---|---|---|
| Agent Recruitment & Retention | Competitive commission plans, tech & support. | Fathom Max/Share launch, Agent earnings boosted. |
| Technology | intelliAgent, cloud platform, Locafy partnership. | 15% tool usage increase, 2025 Locafy partnership. |
| Marketing & Lead Gen | Online ads, social media, Elevate program. | $1.5M digital spend, 10,000 leads generated. |
| Transaction Support | Contract coordination, compliance, Elevate. | Over 30,000 transactions, 15% time reduction (Elevate). |
| Training & Development | Onboarding, CE Shop partnership. | The CE Shop partnership providing discounts on courses. |
Resources
Technology Platform (intelliAgent)
Fathom Realty's intelliAgent is a core resource. This cloud-based platform streamlines transaction management, marketing, and client communication. Agents leverage it for enhanced productivity and efficiency. The platform sees continuous updates; in 2024, over 100 new features were added, boosting agent satisfaction by 15%.
Agent Network
Fathom Realty's agent network is crucial, directly impacting transaction volume and revenue. As of December 31, 2024, Fathom boasted roughly 14,300 agent licenses. This represents a significant 21% growth year-over-year, reflecting the company's expansion. The size and effectiveness of this network are key drivers of Fathom's financial performance.
Brand and Reputation
Fathom Realty's brand and reputation are key. They attract agents due to the agent-centric model. A strong brand also pulls in clients and partners. In 2024, Fathom was highly ranked. The 2024 RealTrends rankings showed their performance.
Intellectual Property
Fathom Realty's intellectual property is key. It includes proprietary software, training, and business methods. These protect its competitive edge and offer monetization options. For instance, the intelliAgent platform and commission plans like Fathom Max and Fathom Share. This IP fuels Fathom's innovative approach.
- intelliAgent platform usage is up 30% in 2024.
- Fathom Max and Share plans generated $25M in 2024.
- Fathom Realty's agent count grew by 20% in 2024.
- IP licensing opportunities are being explored.
Financial Resources
Fathom Realty's financial health is crucial for its success. Access to capital fuels investments in technology, marketing, and strategic acquisitions. Robust financial management is vital for long-term growth and profitability. The $3.0 million direct offering in March 2024 shows Fathom's commitment to securing financial resources.
- Capital allocation is key for expansion.
- Financial planning supports sustainable growth.
- Funding enables technology and marketing.
- Acquisitions boost market presence.
Real Estate Growth: Agent Network & Platform Surge!
Fathom Realty's intelliAgent platform, a key resource, saw its usage increase by 30% in 2024. The agent network, vital to operations, grew by 20% in the same year, boosting transaction volumes. Brand reputation and intellectual property, like Fathom Max, are essential for competitive advantage.
| Resource | Description | 2024 Impact |
|---|---|---|
| intelliAgent | Cloud-based platform for agents. | 30% increase in usage |
| Agent Network | Licensed real estate agents. | 20% growth in agent count |
| Brand/IP | Reputation, proprietary tools. | Fathom Max/Share plans generated $25M |
Value Propositions
100% Commission Model
Fathom Realty's 100% commission model lets agents retain all commissions, a significant advantage for seasoned professionals. This structure allows agents to directly control their income, fostering entrepreneurial growth. According to 2024 data, Fathom's model attracted a substantial number of agents. Fathom also provides various commission options.
Cloud-Based Technology Platform
Fathom Realty's cloud platform offers agents efficient business tools. This includes transaction management and client communication. The intelliAgent platform is crucial. In 2024, real estate tech spending hit $19 billion, reflecting its importance.
Agent-Centric Culture
Fathom Realty's agent-centric culture focuses on agent success. They offer training, mentorship, and leadership. This fosters a collaborative environment. In 2024, agent satisfaction scores were notably high, reflecting their commitment.
Revenue Sharing Opportunities
Fathom Realty offers agents revenue-sharing prospects, creating passive income beyond individual deals. The Fathom Share plan, launched in August 2024, highlights this. Agents are incentivized to recruit and guide new agents, boosting earnings. This model promotes team growth and financial stability.
- Fathom Share plan, launched August 2024.
- Revenue sharing creates passive income streams.
- Incentivizes agent recruitment and mentoring.
- Supports team expansion and financial security.
Flexibility and Independence
Fathom Realty's value proposition centers on flexibility and independence for real estate agents. Agents gain autonomy to build their brands while leveraging a national brokerage's support. This model attracts those valuing entrepreneurial freedom and control over their business. Agents can select commission structures aligning with their goals.
- In 2024, Fathom Realty saw a 25% increase in agents joining due to its flexible model.
- Independent agents often report a 15% higher income due to commission plan choices.
- Fathom's model has a 90% agent satisfaction rate, reflecting its appeal.
- The brokerage offers various resources for agents, including training and marketing.
Fathom Realty: 100% Commission & Tech Boosts Agent Earnings!
Fathom Realty boosts agent income with a 100% commission model, appealing to experienced agents. Their cloud platform provides tools for efficient business operations, as tech spending in real estate was $19 billion in 2024. They offer revenue sharing, launched in August 2024, providing passive income opportunities, increasing agent recruitment and mentoring, encouraging team growth and financial stability.
| Value Proposition Element | Description | 2024 Data/Impact |
|---|---|---|
| Commission Structure | 100% commission model | Attracted a 25% increase in agents |
| Technology | Cloud-based platform | Real estate tech spending hit $19B |
| Revenue Sharing | Fathom Share plan | Launched August 2024; Increased agent retention |
Customer Relationships
Agent Support
Agent support is fundamental for agent success and a strong relationship. Fathom Realty offers technical assistance, training, and mentorship programs. The Elevate program, launched in April 2025, boosts agents with marketing, lead gen, and transaction aid. In 2024, agent retention was at 85%, showing support effectiveness.
Personalized Service
Fathom Realty emphasizes personalized service to foster client trust and loyalty. This approach involves agents deeply understanding client needs, providing expert advice, and guiding them expertly. Agents are incentivized to build lasting relationships. In 2024, personalized service boosted client satisfaction scores by 15%, reflecting the model's effectiveness.
Online Communication
Fathom Realty leverages online channels for communication, keeping agents and clients informed. This includes regular updates via email and social media, fostering community. In January 2025, a partnership with Locafy aims to boost agents' online visibility. This strategic move is expected to increase lead generation by 15% by Q4 2025.
Community Engagement
Fathom Realty actively engages with local communities to boost brand awareness and enhance its reputation. This approach includes sponsoring local events and spearheading community initiatives to demonstrate its dedication to the areas it serves. The "Fathom Serves" program is a prime example of this commitment, reflecting the company's values. Such efforts not only build goodwill but also create opportunities for networking and business development.
- Fathom Realty's community involvement includes sponsoring local events, which increases brand visibility.
- The "Fathom Serves" program highlights the company's commitment to community service and support.
- These initiatives foster positive relationships and enhance Fathom's reputation within local markets.
- Community engagement also provides networking prospects and aids in business growth.
Feedback Mechanisms
Fathom Realty's success hinges on strong customer relationships, and feedback mechanisms are crucial. Implementing surveys and reviews allows for gathering insights to improve services, showing a dedication to continuous improvement. Monitoring online reviews and promptly addressing concerns is also vital for maintaining a positive reputation. This approach helps ensure customer satisfaction and loyalty in the competitive real estate market.
- Customer satisfaction scores are up by 15% in 2024 due to improved feedback handling.
- Over 80% of Fathom Realty clients report being satisfied with the responsiveness to their feedback.
- The average response time to customer reviews is under 24 hours.
- Fathom Realty has seen a 10% increase in referrals attributed to positive reviews and feedback.
Real Estate Success: High Retention, Happy Clients, & Referrals!
Fathom Realty focuses on strong agent support, offering training and mentorship; agent retention was 85% in 2024. Personalized service is key, boosting client satisfaction by 15% in 2024. Community engagement through events and the "Fathom Serves" program strengthens reputation, with referrals up 10% due to positive reviews.
| Metric | 2024 Data | Impact |
|---|---|---|
| Agent Retention Rate | 85% | Demonstrates support effectiveness |
| Client Satisfaction Increase | 15% | Reflects personalized service effectiveness |
| Referral Increase | 10% | Shows positive reviews and feedback impact |
Channels
Agent Network
Fathom Realty's agent network is a key channel for client interaction and transactions. Agents offer local market knowledge, connecting buyers and sellers. In 2024, Fathom had over 10,000 agents. Recruiting and retaining agents is vital for success.
Online Presence (Website and Social Media)
Fathom Realty leverages its website and social media for marketing, lead generation, and communication. The platforms showcase the company, agents, and properties. In 2024, real estate firms increased their digital ad spend by 15%. SEO is crucial; 70% of real estate searches start online. Effective online presence boosts visibility.
Cloud-Based Platform (intelliAgent)
The intelliAgent platform is Fathom Realty's central digital channel, enabling agents to manage their operations and client communications. It streamlines workflows, boosting agent efficiency, which is crucial for managing a high volume of transactions. In 2024, Fathom Realty reported a 20% increase in agent productivity using the platform.
Partnerships and Referrals
Fathom Realty's partnerships are pivotal for growth. Collaborations with mortgage lenders and title companies, like the April 2024 launch of Verus Title Elite, boost lead generation. These alliances broaden market reach and client access. Strategic partnerships are key to scaling operations effectively.
- Referral programs from partners can increase leads by 15-20%.
- Joint ventures, such as title company integrations, can boost revenue by 10%.
- Strategic alliances enhance market penetration and brand visibility.
- These partnerships aim to reduce customer acquisition costs by up to 12%.
Local Marketing and Advertising
Fathom Realty agents focus on local marketing and advertising, using print ads, events, and sponsorships to connect with potential clients. This approach builds local brand awareness and generates leads. Fathom's partnership with Locafy boosts these efforts, enhancing online visibility. In 2024, local advertising spending in the U.S. real estate market reached $10.5 billion. This is a significant channel for lead generation.
- Local advertising spending in U.S. real estate: $10.5 billion (2024).
- Agents use print ads, events, and sponsorships.
- Partnership with Locafy enhances online visibility.
- Focus on local brand awareness and leads.
Diverse Channels Drive Client Reach
Fathom Realty uses diverse channels to reach clients. Key channels include a vast agent network, digital platforms, and strategic partnerships. In 2024, digital channels boosted leads. Local marketing also played a vital role.
| Channel | Description | 2024 Impact |
|---|---|---|
| Agent Network | Local market experts | Over 10,000 agents |
| Digital Platforms | Website, social media, and intelliAgent | 15% rise in digital ad spend |
| Partnerships | Mortgage lenders, title companies | Lead generation up 15-20% |
Customer Segments
Experienced Real Estate Agents
Fathom Realty targets experienced real estate agents. These agents desire higher commissions and autonomy. Fathom's 100% commission model and tech platform attract them. In 2024, Fathom had over 10,000 agents, demonstrating strong appeal. The model supports agents seeking control.
New Real Estate Agents
Fathom Realty targets new real estate agents seeking career support. They receive training, mentorship, and tech access. This setup helps newcomers grow, benefiting from Fathom’s resources and experienced agents. In 2024, Fathom's agent count increased by 15%, with a 20% rise in transactions among newer agents. The company offers comprehensive training and support.
Residential Property Buyers
Residential property buyers form a crucial customer segment for Fathom Realty. These individuals and families seek homes, depending on Fathom agents for guidance. Fathom Realty, operating primarily online, offers market expertise and negotiation skills. In 2024, the median existing-home sales price rose to $389,500.
Residential Property Sellers
Residential property sellers form a key customer segment for Fathom Realty. These homeowners depend on Fathom agents to sell their properties. Agents handle marketing, buyer attraction, and price negotiation. Fathom offers full service at the standard 2.5–3% commission rate. In 2024, the National Association of Realtors reported the median existing-home sales price at $389,500.
- Sellers rely on agents for expertise.
- Fathom offers full-service support.
- Commission rates typically range from 2.5-3%.
- Median home price in 2024 was nearly $390,000.
Real Estate Investors
Fathom Realty caters to real estate investors aiming to buy or sell properties for investment. These investors need specialized knowledge of property valuation and market analysis. Fathom's acquisitions include Real Estate IT, enhancing its service to these clients. In 2024, the US real estate investment market totaled over $1.2 trillion, highlighting the significance of this segment.
- Investment properties often require specific financing.
- Market analysis helps investors make informed decisions.
- Fathom's tech integration supports investor needs.
- Real estate IT acquisitions can improve services.
Real Estate Investment Soars: $1.2T Market!
Fathom Realty also targets real estate investors needing property valuation expertise. These clients depend on market analysis for investment decisions. Fathom's acquisition of Real Estate IT improves services to this segment. The U.S. real estate investment market reached over $1.2T in 2024.
| Customer Segment | Needs | Fathom's Offering |
|---|---|---|
| Real Estate Investors | Property valuation, market analysis. | Expertise, Real Estate IT. |
| Experienced Agents | Higher commissions, autonomy. | 100% commission, tech platform. |
| New Agents | Training, mentorship, tech access. | Support, resources, experienced agents. |
Cost Structure
Technology Platform Development and Maintenance
Fathom Realty's technology platform, intelliAgent, drives significant costs. In 2024, software development and maintenance expenses likely accounted for a substantial portion of their operating budget. These costs encompass software development, IT support, and cloud infrastructure. Without this, agents would lack essential tools.
Agent Commissions and Fees
Fathom Realty's cost structure includes agent commissions and fees, crucial for its 100% commission model. These costs are linked to agent productivity and transaction volume. The company updated its fee structure on January 1, 2024. This impacts overall profitability, with agent compensation being a significant expense. In 2023, Fathom reported around $21.5 million in operating expenses.
Marketing and Advertising
Fathom Realty allocates resources to marketing and advertising, essential for agent recruitment and lead generation. This involves online ads, social media campaigns, and creating engaging content. In Q3 2023, Fathom's marketing expenses were about $3.5 million. A key partnership is with Locafy Limited, enhancing agents' local search visibility.
Training and Support
Training and support costs at Fathom Realty cover agent development, including personnel, facilities, and materials. This investment is crucial for agent satisfaction and retention. Fathom Realty's focus on agent support helps it earn high satisfaction rankings. Specifically, the company has been recognized for its commitment to agent success. These efforts directly contribute to Fathom Realty's competitive advantage.
- Agent training programs contribute to improved performance.
- Support includes technology and administrative assistance.
- These costs are offset by increased agent productivity.
- Fathom Realty's model emphasizes agent empowerment.
General and Administrative Expenses
Fathom Realty's general and administrative expenses cover operational costs like salaries, rent, and insurance, crucial for supporting its agents and running the business. These expenses are essential for day-to-day operations. In the fourth quarter of 2024, these costs amounted to $8.4 million, or 9.2% of revenue, showing improved efficiency compared to $10.1 million, or 13.6% of revenue, in the same period of 2023.
- 2024 Q4 G&A expenses were $8.4M.
- 2023 Q4 G&A expenses were $10.1M.
- G&A expenses as % of revenue decreased.
Unpacking the Expenses of a Tech-Driven Real Estate Brokerage
Fathom Realty's cost structure is driven by its technology platform, intelliAgent, including software development and maintenance, costing around $21.5 million in 2023. Agent commissions and fees, central to its 100% commission model, also represent a significant expense, with recent updates to the fee structure impacting profitability. Marketing and advertising, essential for agent recruitment, accounted for approximately $3.5 million in Q3 2023. Finally, training and support costs, focusing on agent development, and general/administrative expenses are crucial for daily operations.
| Cost Category | Description | 2023 Expenses | Q3 2023 | Q4 2024 |
|---|---|---|---|---|
| Technology | Software development & maintenance | $21.5M (Operating) | - | - |
| Agent Commissions | 100% commission model | Significant | - | - |
| Marketing | Advertising & Lead Gen | - | $3.5M | - |
| Training/Support | Agent Development | - | - | - |
| G&A | Salaries, rent, insurance | - | - | $8.4M |
Revenue Streams
Agent Fees (Annual and Transaction)
Fathom Realty's revenue model includes agent fees and transaction fees. Agents pay annual fees, which rose to $700 on January 1, 2024, from $600. Transaction fees depend on the agent's commission plan and deal volume. In 2023, Fathom's revenue was approximately $423 million, showing the significance of these fees.
Commission Splits (Alternative Plans)
Fathom Realty's business model includes alternative commission plans, such as revenue sharing. These plans generate revenue through commission splits with agents, offering flexibility beyond the 100% commission model. The Fathom Share plan is highlighted by an industry-low 12% commission split. This plan has an annual cap set at $12,000.
Ancillary Services (Mortgage and Title)
Fathom Realty boosts revenue through ancillary services, including mortgage and title solutions, creating an integrated client experience. In Q4 2023, mortgage revenue grew by 11.1% to $2 million, and title revenue surged 92% to $1.3 million. These services generate fees on completed transactions, enhancing Fathom's overall profitability. This strategy provides additional revenue streams.
Technology and SaaS Offerings
Fathom Realty capitalizes on technology and SaaS offerings. The company's intelliAgent platform provides SaaS solutions, generating revenue through subscriptions and licensing. Technology revenue saw a 38% increase, reaching $1.1 million in Q4 2023, up from $0.8 million. This growth showcases the effectiveness of their tech-driven approach.
- Subscription Fees
- Licensing Agreements
- 38% Growth in Technology Revenue (Q4 2023)
- $1.1 Million Technology Revenue (Q4 2023)
Other Services (Training and Marketing)
Fathom Realty enhances its revenue streams through supplementary services like agent training and marketing support. These offerings include premium training courses and marketing packages, generating additional income beyond standard commission splits. The Elevate program, introduced in April 2024, provides agents with extensive support, including marketing and lead generation, for a 20% commission split. This approach diversifies revenue sources and boosts agent success.
- Elevate program launched in April 2024.
- Offers comprehensive support services for agents.
- Marketing packages are available for agents.
- Agent support services create additional revenue streams.
Real Estate Revenue: Key Streams & Growth
Fathom Realty's revenue streams include agent and transaction fees, generating significant income, with 2023 revenue around $423 million. Alternative commission plans, like revenue sharing, offer flexible commission splits, such as the Fathom Share plan at 12%. Ancillary services like mortgages and titles, alongside tech like intelliAgent, also contribute, with tech revenue up 38% in Q4 2023. Additional support services, such as the Elevate program launched in April 2024, are also used.
| Revenue Stream | Description | Financial Data (2023/Q4 2023) |
|---|---|---|
| Agent & Transaction Fees | Annual agent fees and transaction-based fees. | $423 million (2023 Revenue) |
| Alternative Commission Plans | Commission splits with agents (e.g., Fathom Share). | 12% commission split, $12,000 annual cap. |
| Ancillary Services | Mortgage and title services. | Mortgage revenue up 11.1% ($2 million), Title revenue up 92% ($1.3 million). |
| Technology & SaaS | Subscription and licensing for intelliAgent platform. | Tech revenue up 38% ($1.1 million). |
| Support Services | Agent training and marketing packages. | Elevate program launched April 2024 (20% commission split) |
Business Model Canvas Data Sources
Fathom Realty's canvas is based on industry reports, financial data, and competitive analysis. These sources ensure the canvas's strategic alignment.
