What are Mission Vision & Core Values of GoTo Company?

The mission's emphasis on "empowering progress" highlights GoTo's commitment to enabling positive change. This is achieved by providing the technological infrastructure and solutions necessary for individuals and businesses to participate fully in the digital economy. This commitment is deeply ingrained in the company's operations.

GoTo's mission caters to a diverse group, including consumers, merchants (particularly MSMEs), and driver-partners. This inclusive approach ensures that the benefits of the digital economy are accessible to a wide range of stakeholders. This broad reach is a key component of GoTo's market strategy.

The company's core offerings—on-demand services, e-commerce, and financial technology—are all designed to facilitate access to and growth within the digital economy. These services are interconnected, creating a synergistic ecosystem that benefits all participants. The integration of these services is a key aspect of GoTo's business model.

GoTo's primary market is Southeast Asia, with a strong presence in Indonesia. This focus allows the company to tailor its solutions to the specific needs and opportunities of the region. The company's growth in this region is a critical indicator of its success.

The unique value proposition lies in providing technology-enabled solutions that enable access to and growth within the digital economy for all stakeholders. This value proposition is at the heart of GoTo's competitive advantage. This focus on value creation is central to GoTo's mission.

Gojek empowers driver-partners, Tokopedia supports MSMEs, and GoTo Financial promotes financial inclusion. These examples demonstrate how GoTo translates its mission into tangible actions. These initiatives are directly aligned with the GoTo goals.

The central theme of the GoTo vision revolves around revolutionizing how users access and utilize its core services. This implies a commitment to making these services more accessible, efficient, and user-friendly. The goal is to create a seamless and integrated experience that simplifies daily life for its users.

GoTo's vision specifically targets four key areas: on-demand services, e-commerce, fintech, and logistics. These sectors are critical components of the digital economy, and GoTo aims to be a leader in each. By focusing on these areas, GoTo can create a comprehensive ecosystem that caters to a wide range of user needs.

Innovation is the engine driving GoTo's vision. The company emphasizes the use of innovative approaches to transform how services are delivered and utilized. This commitment to innovation is essential for staying ahead of the competition and adapting to the rapidly evolving digital landscape.

The vision implies a strong market leadership ambition, particularly within its operational regions, with a focus on Southeast Asia. GoTo aims to become the dominant player in the digital ecosystem. This ambitious goal requires continuous investment in technology, strategic partnerships, and a deep understanding of local market dynamics.

GoTo's current trajectory and market position support the feasibility of its vision. As the largest digital ecosystem in Indonesia, the company has already demonstrated its ability to integrate services and expand its user base. In early 2025, GoTo reported a significant surge in core Gross Transaction Value (GTV) and revenue, indicating positive momentum towards realizing its vision.

Achieving GoTo's vision hinges on several key factors. Continuous innovation is paramount, as is the successful execution of its integrated ecosystem strategy. This includes refining existing services, expanding into new markets, and fostering strong relationships with users, merchants, and partners. A detailed look at Revenue Streams & Business Model of GoTo can provide further insights into how the company plans to achieve its goals.

GoTo's vision of revolutionizing access to digital services influences its strategic decisions related to product innovation and market expansion. The company's investments in electric vehicles for its driver-partners are a prime example.

This investment aligns with both its sustainability commitments and its vision of modernizing transportation. This supports the 'Zero Emissions' pillar of their sustainability strategy, showcasing GoTo's vision for the future.

Furthermore, GoTo's focus on tailoring products for different user demographics and leveraging its platform for targeted services reflects a strategic effort to efficiently reach more people across Indonesia, directly supporting the mission of empowering progress.

The impact of GoTo's mission and vision is evident in its financial performance. Measurable success metrics include the increase in Monthly Transacting Users (MTUs) and the growth in Gross Transaction Value (GTV) across the ecosystem.

In the fourth quarter of 2024, MTUs within GoTo's ecosystem grew 22% year-on-year, and overall GTV climbed 32% year-on-year. GoTo also achieved positive adjusted EBITDA in Q4 2024 and Q1 2025, indicating progress towards profitable growth while pursuing its mission.

These metrics demonstrate that the strategic focus driven by the mission and vision is translating into tangible business results, showcasing GoTo's long term goals. This alignment between the company's core values and its actions is a key driver of its success.

Leadership plays a pivotal role in reinforcing the GoTo mission, GoTo vision, and GoTo core values. CEO Patrick Walujo's emphasis on sustainable and profitable growth directly links to the company's core principles.

The 'Three Zeros' sustainability commitments (Zero Emissions, Zero Waste, Zero Barriers) are championed by leadership and integrated into the company's operations. This demonstrates a clear alignment between stated values and actual practices.

For example, in 2024, GoTo reduced carbon emissions through its fleet of low-emission vehicles and increased the number of active driver partners using EVs. This is a practical demonstration of the company's commitment to sustainability.

GoTo's commitment to profitability is evident in its financial performance. In Q1 2024, GoTo reported a significant reduction in its adjusted EBITDA loss, showcasing progress towards its GoTo goals.

GoTo fosters employee engagement through various initiatives that align with its GoTo core values and culture. This includes programs focused on employee well-being and professional development.

The Code of Conduct and other ethical guidelines are regularly updated and communicated to employees, ensuring that the GoTo's leadership principles are upheld across the organization.

GoTo's partnerships are often aligned with its mission to empower progress. These collaborations support the company's GoTo strategy and help it achieve its GoTo's long term goals.

GoTo's expansion into new markets is guided by its mission to create a positive impact. For more insights into the target market, you can read more about the Target Market of GoTo.