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What Drives Jeronimo Martins' Success?
Discover the core principles that have guided Jeronimo Martins, a 230-year-old food industry giant, through evolving markets. Understanding the Jeronimo Martins SWOT Analysis is crucial, but first, let's delve into the company's foundational mission, vision, and core values.

The Jeronimo Martins Mission, Jeronimo Martins Vision, and Jeronimo Martins Core Values are not just statements; they are the bedrock of its Jeronimo Martins Strategy, shaping its Jeronimo Martins Goals and defining its Jeronimo Martins Company Profile. Analyzing these elements offers invaluable insights into the company's operational practices and its commitment to sustainable growth within the competitive food distribution sector. Understanding "What are the core values of Jeronimo Martins?" provides a glimpse into its ethical guidelines.
Key Takeaways
- Jeronimo Martins's mission focuses on accessible, safe, and affordable food, driving its market strategy.
- Their vision of market leadership, combined with strong values, underpins their operational success.
- Alignment of strategy and values led to a 9.3% sales growth in 2024, reaching €33.5 billion.
- Mission, vision, and values are crucial for consumer trust and long-term value in food retail.
Mission: What is Jeronimo Martins Mission Statement?
Jeronimo Martins's mission is 'To provide food products and solutions that are safe, healthy and affordable for everyone while respecting the principles of sustainable development.'
Let's delve into the core of Jeronimo Martins's operational philosophy by examining its mission statement. Understanding the Mission, Vision & Core Values of Jeronimo Martins is crucial for grasping the company's strategic direction and its commitment to long-term value creation. This mission statement reflects a profound understanding of the evolving needs of consumers and the importance of responsible business practices.
The mission statement highlights Jeronimo Martins's dedication to its customers. The focus on providing safe, healthy, and affordable food solutions directly addresses the daily needs of millions of consumers across various markets. This customer-centric approach is a cornerstone of their business strategy.
A key element of the Jeronimo Martins Mission is affordability. The company aims to make food accessible to everyone, regardless of their economic background. This is particularly evident in Biedronka's operations in Poland, where competitive pricing is a major draw for consumers.
The mission statement explicitly mentions "respecting the principles of sustainable development." This reflects Jeronimo Martins's commitment to environmental and social responsibility. Initiatives like reducing food waste and using recycled packaging are examples of this commitment in action.
Jeronimo Martins operates various retail formats, including supermarkets, hypermarkets, and cash & carry stores. The mission statement encompasses all these formats, indicating a broad scope of operations. This diversification allows the company to cater to a wide range of consumer preferences and needs.
The emphasis on providing "safe and healthy" food products underscores Jeronimo Martins's commitment to quality and consumer well-being. This focus is critical in building and maintaining consumer trust, which is essential for long-term success. They are committed to ensure the highest standards of food safety across their supply chains.
The Jeronimo Martins mission statement provides a clear framework for strategic decision-making. It guides the company's investments, product development, and operational strategies. The mission serves as a compass, ensuring that all actions align with the company's core values and long-term goals.
The Jeronimo Martins Mission statement, therefore, is not merely a corporate slogan; it is a comprehensive guide that shapes the company's strategic objectives. The company's commitment to sustainability is evident in its environmental initiatives. For instance, in 2023, Biedronka reduced food waste by 15% compared to the previous year, demonstrating a tangible commitment to the mission. Also, Jeronimo Martins's focus on affordability is reflected in Biedronka's pricing strategy, which has helped it maintain a significant market share in Poland, with approximately 3,400 stores as of early 2024, serving millions of customers daily. This dedication to affordable, healthy, and safe food, combined with sustainable practices, positions Jeronimo Martins for continued success in the dynamic retail landscape.
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Vision: What is Jeronimo Martins Vision Statement?
Jeronimo Martins' vision is 'To achieve and consolidate a leading position in the markets in which it operates.'
The Growth Strategy of Jeronimo Martins is deeply rooted in its vision. This vision statement, simple yet powerful, encapsulates the company's ambition to be a market leader. The core of the Jeronimo Martins Vision is centered on achieving and maintaining a leading position within its operational markets. This forward-looking perspective provides a clear roadmap for strategic initiatives and resource allocation. This commitment to market leadership is not merely aspirational; it's a tangible goal supported by concrete actions and investments.
The primary focus of the Jeronimo Martins Vision is to attain and solidify its leading market position. This involves strategic planning, operational excellence, and a deep understanding of consumer needs. This focus ensures that the company continually strives for improvement and innovation.
The vision's scope is clearly defined by the markets in which Jeronimo Martins operates. This targeted approach allows for tailored strategies and efficient resource allocation. Currently, the company's primary focus is on Poland and Colombia, reflecting its strategic priorities.
The vision balances aspiration with realism. While aiming for leadership, it acknowledges the competitive landscape and the need for continuous improvement. This balance ensures that the Jeronimo Martins Goals are both challenging and achievable.
Jeronimo Martins' strategic investments, such as the planned €1.1 billion in 2025, directly support the vision. These investments are primarily allocated to expanding its store network, particularly Biedronka in Poland and Ara in Colombia. These investments are a testament to the company's commitment to its vision.
The company's expansion plans, including opening over 300 new stores in 2025, are a direct manifestation of its vision. This aggressive expansion strategy is a clear indication of Jeronimo Martins’ ambition to strengthen its market position. The company is focused on sustainable development.
Jeronimo Martins aims to achieve market dominance through strategic initiatives and operational excellence. The company's success in Poland, where Biedronka is the undisputed food retail leader, serves as a benchmark for its aspirations in other markets. The Jeronimo Martins Strategy is to replicate this success.
The Jeronimo Martins Mission is supported by a clear vision that guides its strategic decisions. The Jeronimo Martins Company Profile showcases a company that is dedicated to achieving and consolidating its leading market position. The vision is a critical component of the Jeronimo Martins Core Values, influencing its approach to business, investment, and expansion. The company's commitment to its vision is evident in its strategic investments and expansion plans, making it a key driver of its long-term success and a core element of its Jeronimo Martins strategic objectives.
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Values: What is Jeronimo Martins Core Values Statement?
Understanding the core values of Jeronimo Martins is essential to grasping its operational philosophy and long-term objectives. These values are the bedrock upon which the company builds its strategy and interacts with all stakeholders, including its over 139,000 employees.
At the heart of Jeronimo Martins's operations is a commitment to ethics and integrity. This means making decisions that are not only profitable but also consider the long-term impact on people, clients, communities, and shareholders. This approach builds trust and fosters a responsible corporate culture, which is crucial in today's market. This commitment to ethical guidelines is a key component of the Brief History of Jeronimo Martins.
Jeronimo Martins embraces a culture of continuous improvement, always striving to exceed expectations. This involves a proactive approach to innovation, including incorporating the latest technology and seeking opportunities for profitable growth. This relentless pursuit of excellence fuels their competitive advantage in the market, helping them achieve their strategic objectives.
Collaboration and team spirit are fundamental to Jeronimo Martins's success. The company fosters individual development and ensures that every voice is heard and valued. This collaborative approach is particularly crucial for managing a large international group with a diverse workforce, enabling them to tackle challenges collectively and achieve their goals.
Sustainable development is a core value, emphasizing the balanced management of economic prosperity, social development, and environmental preservation. This is reflected in their corporate responsibility policies and practices, which are built upon five pillars, including promoting good health through food and respecting the environment. This commitment differentiates them by demonstrating a commitment to long-term positive impact beyond just profitability, a key aspect of their corporate social responsibility.
These core values of Jeronimo Martins, which guide its mission and vision, collectively shape its unique corporate identity. They emphasize responsible growth, continuous improvement, strong relationships, and a commitment to sustainability. Next, we will explore how these core values influence the company's strategic decisions and contribute to its long-term vision for the future.
How Mission & Vision Influence Jeronimo Martins Business?
The mission and vision statements of Jeronimo Martins are not just aspirational goals; they are the cornerstones that shape its strategic decisions and guide its operational practices. These statements serve as a compass, directing the company's actions and ensuring that every initiative aligns with its core purpose and long-term objectives.
A key aspect of Jeronimo Martins' strategy is its unwavering focus on price competitiveness, a direct reflection of its mission to provide accessible and affordable food. This commitment is particularly evident in its operations in Poland, where banners like Biedronka consistently strive to maintain price leadership.
- Market Position: Biedronka's ability to maintain price leadership in the Polish market, even amidst economic challenges, is a testament to this strategic focus.
- Financial Impact: In 2024, Biedronka significantly contributed to the group's overall sales, reaching €33.5 billion, demonstrating the effectiveness of this strategy.
- Consumer Benefit: This approach ensures that essential goods remain affordable for a broad consumer base, aligning with the company's mission.
Investing in the agri-food business is a strategic move that supports Jeronimo Martins' mission to provide safe and healthy food. This vertical integration strengthens the supply chain and allows for greater control over product quality.
Jeronimo Martins' vision of market leadership drives its expansion strategy, with significant investments aimed at increasing its footprint in key regions. This expansion is a clear indication of its commitment to growth and market dominance.
A substantial investment of €1.1 billion in 2025 is primarily allocated to opening new stores in Poland and Colombia, demonstrating a commitment to expanding its market presence. This investment is a key component of its long-term growth strategy.
The acquisition of Colsubsidio supermarkets in Colombia further exemplifies Jeronimo Martins' aggressive expansion strategy. This strategic move strengthens its position in the Colombian market and contributes to its overall growth objectives.
Jeronimo Martins integrates sustainable development into its mission and values, influencing its operational practices and long-term planning. This commitment is crucial for creating meaningful value for all stakeholders.
The company's corporate responsibility agenda includes setting targets for reducing food waste and greenhouse gas emissions. These efforts are seen as essential for creating shared value and ensuring the company's long-term sustainability.
The influence of the Jeronimo Martins Mission, vision, and core values is evident in every facet of its operations, from pricing strategies to market expansion and sustainability initiatives. The company's strategic decisions are consistently aligned with its overarching goals, ensuring a cohesive approach to achieving its objectives. In the next chapter, we'll delve into the specific core improvements to the company's mission and vision.
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What Are Mission & Vision Improvements?
While Jeronimo Martins has established a solid foundation with its mission, vision, and core values, there are opportunities to enhance these statements for greater impact and alignment with evolving market dynamics. These refinements can strengthen the company's position and support its long-term success in a competitive landscape.
To stay ahead in the rapidly changing retail sector, Jeronimo Martins could explicitly incorporate innovation into its mission or vision. This could involve emphasizing the use of technology and innovative approaches to enhance customer experience and operational efficiency, ensuring the company remains competitive and adaptable to future trends. For example, investing heavily in e-commerce and data analytics, as seen in the broader retail industry, could be highlighted. According to a recent report, companies that prioritize innovation experience a 15% increase in market share within three years.
Further articulating the commitment to social inclusion and diversity within the core statements of Jeronimo Martins would align with increasing consumer and investor focus on social responsibility. This could involve explicitly stating the company's dedication to creating a diverse and inclusive workplace and supply chain, which can attract and retain top talent and enhance brand reputation. Companies with strong diversity and inclusion programs often see a 10-15% improvement in employee satisfaction and productivity, according to recent studies.
Given the growing concerns about climate change and resource depletion, Jeronimo Martins could consider a more ambitious and time-bound vision related to environmental impact. This could involve setting specific, measurable, achievable, relevant, and time-bound (SMART) goals for reducing carbon emissions, waste, and water usage, demonstrating stronger leadership in sustainability. The retail sector is under increasing pressure to adopt sustainable practices; companies with robust environmental strategies often see a 20% reduction in operational costs and a 10% increase in brand value.
Reviewing and refining the mission statement of Jeronimo Martins can ensure it clearly communicates the company's purpose and aspirations. Focusing on concise language that highlights the core values and strategic objectives will help employees, stakeholders, and customers understand the company's direction. A well-defined mission statement can improve employee engagement by up to 25% and enhance customer loyalty, as seen in the most successful retail brands. For more insights, you can explore the Competitors Landscape of Jeronimo Martins.
How Does Jeronimo Martins Implement Corporate Strategy?
The successful implementation of a company's mission, vision, and core values is crucial for achieving its strategic objectives and fostering a strong corporate culture. Jeronimo Martins Company demonstrates this through various initiatives and practices that align with its guiding principles.
Jeronimo Martins strategically implements its mission, vision, and core values across its operations. This alignment is evident in the company's strategic objectives, which are directly linked to its mission and vision statements, ensuring a cohesive approach to business.
- Market Leadership and Growth: The company's pursuit of market leadership, particularly in key markets like Poland, directly reflects its vision.
- Balanced Growth: Jeronimo Martins aims for balanced growth across its various business units, ensuring sustainable expansion and diversification.
- Operational Excellence: Continuous improvement in operational efficiency and customer service is a key strategic focus.
Several initiatives undertaken by Jeronimo Martins exemplify its commitment to its mission and vision. These initiatives translate the company's guiding principles into tangible actions, impacting its business operations and stakeholder relationships.
Biedronka, the largest retail chain in Poland and a core part of Jeronimo Martins' operations, plays a crucial role in implementing the company's mission. Its focus on price leadership and expanding its store network directly supports the mission of providing affordable food and the vision of market leadership in Poland. In 2023, Biedronka opened 160 new stores, demonstrating continued expansion. Biedronka's sales reached €19.8 billion in 2023, a 20.3% increase compared to 2022, reflecting its strong market position.
The development of Jeronimo Martins' agri-food business is another key initiative that aligns with its mission. By gaining more control over the supply chain, the company ensures the quality and safety of its food products. This initiative supports the company's commitment to providing high-quality products to its customers. Investments in the agri-food sector totaled €150 million in 2023, reflecting the company's commitment to this area.
Leadership within Jeronimo Martins plays a vital role in reinforcing the company's mission, vision, and core values. This is achieved through consistent communication, integration into performance evaluations, and the promotion of a strong corporate culture. The company's leadership ensures that the values are not just stated but actively lived throughout the organization. The variable remuneration for corporate bodies is partly based on quantitative indicators aligned with the Group's strategic goals, ensuring alignment with the company's mission, vision, and values.
Effective communication of the Jeronimo Martins mission, vision, and values is essential for stakeholder engagement and ensuring that all parties understand and support the company's goals. Jeronimo Martins utilizes various channels to communicate its guiding principles, including its website and internal communication platforms. The 'Be The Story' project is an example of how they share inspiring stories related to sustainability and healthy living, connecting with audiences and highlighting their positive impact.
- Website and Public Reports: The company's website and annual reports provide detailed information about its mission, vision, values, and strategic objectives.
- Internal Communication: Internal communication platforms ensure that employees are well-informed about the company's goals and progress.
- Corporate Social Responsibility: Formal programs and systems, such as their corporate responsibility framework and sustainability reporting, ensure alignment between stated values and actual business practices.
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