What are Mission Vision & Core Values of Meituan Company?

The mission statement is intentionally broad, targeting "people" to signify a wide-reaching impact. It centers on two key areas: "eating better" and "living better," which guide the company's service offerings. This dual focus allows Meituan to encompass a broad spectrum of daily needs, from food delivery to other lifestyle services.

Meituan primarily operates in China, serving over 2,800 cities and counties, with international expansion underway. This geographic focus allows for deep market penetration and localized service offerings. The company's strategic goals are aligned with its mission, aiming to become a leader in local services.

Meituan's food delivery service is a prime example of how it fulfills its mission, offering convenient and diverse eating options. Services like Meituan Instashopping further support the mission by providing on-demand delivery of groceries and other essentials. In Q1 2024, Meituan's food delivery business saw approximately 4.8 billion orders, demonstrating its significant impact.

The mission is inherently customer-centric, prioritizing the improvement of users' quality of life. Meituan's services are designed to enhance convenience, accessibility, and overall well-being. This focus on customer satisfaction is crucial for long-term growth and market leadership.

Meituan's mission extends beyond individual users to impact local services and communities. By connecting consumers with local businesses, the company supports economic growth and provides opportunities for merchants. Its platform has a significant influence on the local service ecosystem.

Looking ahead, Meituan's mission will likely evolve to encompass new technologies and services. The company is expected to continue innovating to meet the changing needs of its users. Meituan's vision includes expanding its service offerings and increasing its market share through strategic initiatives.

Meituan's vision is inherently forward-looking, projecting its ambitions for market leadership in the local services sector. It's not merely about the present; it's about shaping the future of how consumers access and experience local services. This forward-thinking approach is essential for sustained growth and innovation.

The vision emphasizes the integration of diverse services, moving beyond its core food delivery business. This integration aims to create a comprehensive ecosystem where consumers can access a wide array of local services seamlessly. This is a key element of the Meituan Goals.

A core tenet of Meituan's vision is the commitment to enhancing consumer experiences. This involves leveraging technology and innovation to make local services more convenient, efficient, and enjoyable. This focus on the consumer is central to the Meituan Company Culture.

The vision explicitly targets market leadership, signaling Meituan's intent to dominate the local services landscape. This ambition drives the company's aggressive expansion strategies and its continuous pursuit of innovation. Achieving this leadership position requires a multifaceted approach.

Meituan's vision implicitly relies on technological innovation to achieve its goals. This includes investments in areas like AI, logistics, and data analytics to optimize its platform and enhance service delivery. Meituan's R&D expenditure of RMB 21.1 billion in 2024 underscores this commitment.

The vision suggests a potential for significant industry disruption, as Meituan expands into various local services. This expansion could reshape how consumers interact with businesses and access services. The company's success in food delivery, holding a 60%-70% market share in 2024, demonstrates its capacity for disruption.

Meituan's dedication to technological innovation is a direct result of its vision to be a leading technology-driven platform. This is evident in the deployment of AI-powered systems, automated delivery solutions, and data analytics to optimize operations and enhance user experience. These advancements are integral to achieving Meituan's strategic goals.

The expansion of service categories beyond food delivery is a clear manifestation of Meituan's mission to improve people's lives through convenience. This includes on-demand services, such as grocery delivery, pharmacy services, and other daily necessities, catering to a broader consumer base and solidifying Meituan's impact on local services.

The international expansion, particularly through the KeeTa brand, demonstrates Meituan's ambition to achieve broader market leadership. This strategic move leverages the company's existing infrastructure, technology, and expertise in the delivery sector to capture new markets and expand its global footprint.

Meituan's core values emphasize mutually beneficial partnerships. The company continuously strives to improve the efficiency of its delivery network and support merchants. This approach ensures a high-quality service for consumers and fosters a thriving ecosystem for businesses.

The impact of Meituan's mission and vision is reflected in its financial and operational performance. Revenue increased by 18.1% to RMB 86.6 billion in Q1 2025, and operating profit also grew significantly. Daily order volumes exceeding 20 million across all service categories highlight the scale and influence of Meituan's operations.

While specific recent quotes from leadership directly linking decisions to mission and vision were not consistently available across all sources, historical statements from CEO Wang Xing have emphasized the company's commitment to its mission and leveraging technology to create value for users and partners. For more insights, explore the Marketing Strategy of Meituan.

Leadership plays a vital role in reinforcing Meituan's mission, vision, and core values. CEO Wang Xing consistently emphasizes the company's commitment to its mission and leveraging technology to create value for its stakeholders.

Meituan communicates its principles through various channels to ensure widespread understanding and acceptance. This includes official statements, investor relations materials, and internal communications.

Meituan demonstrates alignment between its stated values and actual business practices through several initiatives. These examples showcase how the company translates its mission into tangible actions.

While not explicitly stated in its core values, Meituan is increasingly aligning with sustainability concerns. The "Lush Mountain Project" is an example of this emerging focus.