What are Mission Vision & Core Values of ThredUp Company?

At the heart of What is ThredUp's mission? lies the ambition to fundamentally alter how people shop for clothing. They want to shift the focus from buying new items to embracing pre-owned options. This shift is crucial for promoting sustainability and reducing the environmental impact of the fashion industry.

The ThredUp mission directly supports sustainable practices. By encouraging the purchase and sale of used clothing, ThredUp extends the life cycle of garments, reducing textile waste. This approach aligns with the growing consumer demand for eco-friendly options.

A key element of ThredUp goals is to capture the attention of younger consumers. Millennials and Gen Z are increasingly conscious of sustainability. ThredUp aims to become the go-to platform for these generations, offering them a convenient and ethical shopping experience.

ThredUp's 'Clean Out Kit' is a prime example of how the company operationalizes its mission. This program simplifies the selling process, making it easy for individuals to participate in the circular economy. This directly supports the mission of recirculating garments.

By offering a wide variety of brands at discounted prices, ThredUp makes secondhand apparel an attractive and accessible option for buyers. This strategy broadens the appeal of pre-owned clothing, encouraging more people to adopt sustainable shopping habits.

The ThredUp strategy is strongly customer-centric, aiming to change the shopping habits of individuals for the benefit of both their wallets and the planet. This focus on the customer experience is crucial for driving long-term engagement and loyalty.

ThredUp's vision is distinctly future-oriented, aiming for a fundamental shift in consumer behavior. The goal is to make secondhand the primary choice, challenging the traditional dominance of new clothing purchases. This forward-thinking approach is central to the company's long-term strategy.

The vision encompasses significant industry disruption by moving away from the linear "take-make-dispose" model. ThredUp seeks to foster a circular economy, reducing waste and promoting the reuse of clothing. This commitment to sustainability is a core tenet of their vision.

ThredUp's vision is global in scope, aiming to revolutionize the entire fashion industry. The company's online marketplace model is designed for scalability, allowing it to connect buyers and sellers worldwide. This broad reach is essential for achieving its ambitious goals.

The secondhand market is experiencing rapid growth, with online resale projected to reach $40 billion by 2029. This growth validates ThredUp's vision and provides a supportive environment for its expansion. The increasing consumer interest in sustainable fashion further fuels this trend.

Growing consumer awareness of sustainability and the economic benefits of buying secondhand supports ThredUp's aspirational goals. Consumers are increasingly seeking eco-friendly options, which aligns with the company's vision. This shift in consumer preferences is a key driver of ThredUp's success.

While ambitious, ThredUp's vision is increasingly realistic due to market trends and consumer behavior. The company's current trajectory, combined with the growth of the secondhand market, suggests that its goals are attainable. This makes the ThredUp vision a compelling one for investors and stakeholders.

The impact of ThredUp's mission and vision is evident in its measurable success metrics. These figures demonstrate the increasing consumer adoption of secondhand fashion and validate the company's strategic direction.

In Q1 2025, ThredUp reported 1.37 million active buyers, a 6% increase year-over-year, and 1.37 million orders, a 16% increase year-over-year. This growth underscores the increasing consumer acceptance of secondhand shopping.

The U.S. secondhand market's rapid growth, which grew 5 times faster than traditional retail in 2024 and is projected to reach $74 billion by 2029, further validates ThredUp's strategic direction and the overall appeal of its business model.

CEO James Reinhart emphasizes the significance of their mission, stating, "ThredUp's founding and mission are rooted in circularity. We aim to drive long-term value creation by keeping purpose at our core and doing good by continuously innovating and transforming the way the world shops."

ThredUp's strategic decisions are consistently aligned with its core values, ensuring that all actions contribute to the company's long-term goals. This alignment is crucial for maintaining a strong brand identity and fostering consumer trust.

ThredUp's core values, though not explicitly detailed here, guide its operational practices and decision-making processes. They ensure that the company remains committed to sustainability, innovation, and customer satisfaction.

Leadership plays a critical role in embedding the and values within the company culture. CEO James Reinhart consistently emphasizes the importance of "thinking secondhand first" and the company's commitment to circularity. This ongoing communication ensures that the mission and values remain central to decision-making and employee behavior.

Communicating the and values to stakeholders is essential for building trust and demonstrating accountability. ThredUp utilizes its website, investor relations materials, and impact reports to articulate its mission, vision, and core values. The annual Resale Report is a key tool, highlighting market trends and the positive environmental impact of the secondhand market.

ThredUp demonstrates its commitment to its through various business practices. Environmental initiatives, such as diverting unsold items from landfills, align with the value of sustainability. The company also focuses on affordability, offering a wide range of items at various price points to provide value to customers. These actions demonstrate how ThredUp's core values impact its business.

ThredUp employs formal programs and systems to ensure alignment between its stated values and actual business practices. Its ESG (Environmental, Social, and Governance) strategy outlines commitments and tracks progress in areas related to its mission and values. Listing on the Long-Term Stock Exchange (LTSE) further underscores its dedication to long-term value creation, in line with its purpose. As of late 2024, ThredUp has diverted over 100 million items from landfills.