What are Mission Vision & Core Values of Kesko Company?

The mission statement places the customer at the forefront. Kesko aims to continuously improve the trading experience, ensuring customer satisfaction and loyalty. This customer-centric approach is a cornerstone of the Kesko Strategy.

The emphasis on "quality in everything we do" highlights Kesko's commitment to operational excellence. This involves maintaining high standards in products, services, and overall business practices. This focus on quality is a key element of Kesko Company Values.

Kesko operates primarily in Northern Europe, aiming to be a leading trading sector operator. The mission statement applies across its diverse divisions, including grocery, building and technical trade, and car trade. This mission informs Kesko's long-term vision.

The unique value proposition lies in "better trade." This implies a continuous effort to enhance the customer experience, offer competitive pricing, and provide high-quality products and services. This is a core part of Kesko's core values examples.

In its grocery trade, Kesko focuses on store-specific business ideas based on local customer data and improving price competitiveness. Investments in data and AI to enhance customer experience, such as personalized recommendations in its loyalty app, are also key. This demonstrates Kesko's values in practice.

The mission statement implies a commitment to continuous improvement across all aspects of the business. This includes adapting to evolving customer needs and market trends. This is an essential part of Kesko's approach to sustainability.

The vision clearly articulates a desire for market leadership. Kesko aims to outperform its competitors across all its business segments, including the automotive trade, grocery trade, and building and technical trade. This ambition is supported by strategic initiatives and a proven track record.

The geographical scope of the vision is firmly rooted in Northern Europe. This regional focus allows Kesko to concentrate its resources and efforts, tailoring its strategies to the specific market dynamics and consumer preferences of the area. This is also where the company has the most experience and resources.

Being the "most attractive" company goes beyond financial metrics. It signifies a commitment to being a preferred partner for K-retailers, a desirable employer, and a responsible corporate citizen. This holistic approach is key to long-term success. This is a key part of Kesko's Corporate Culture.

Kesko's Kesko Strategy is designed to support this vision. The company is actively working to strengthen its market position through strategic initiatives in its core divisions. This includes investments in digital transformation, sustainability efforts, and supply chain optimization.

Given Kesko's current position as a major player in Northern Europe's trading sector, with approximately €16 billion in retail sales in 2024, the vision is ambitious yet realistic. The company's size and existing market share provide a solid foundation for achieving its goals. You can read more about this in Brief History of Kesko.

The vision statement reflects a long-term perspective. It guides Kesko's decisions and actions, ensuring that the company remains focused on sustainable growth and value creation. This long-term view is essential for navigating the complexities of the trading sector and adapting to evolving market conditions.

In the grocery trade, Kesko's mission of pursuing "better trade" is reflected in its strategic focus on profitability and market share growth. This involves continuous improvement across various aspects of the business.

The company is investing €200 to €250 million annually in store openings and updates, demonstrating its commitment to enhancing store networks, price competitiveness, and overall store quality.

Even amidst challenges, such as the weak construction cycle in 2024, Kesko's strategy remains aligned with its vision of being a leading growth company. The focus is on securing profitability and generating cash flow.

As the construction outlook strengthens in 2025-2026, Kesko is strategically positioned to capitalize on the recovery and drive growth.

The car trade division's growth strategy, spanning new cars, used cars, and services, directly supports the vision of market leadership. This comprehensive approach aims to outperform the market.

Kesko's commitment to innovation and customer service within the car trade contributes to its overall success and market position.

The alignment of Kesko's and with its strategic initiatives ensures a cohesive approach to business operations. The are embedded within the company's culture.

This strategic alignment enhances operational efficiency, fosters a positive corporate culture, and strengthens Kesko's competitive advantage.

Kesko's of being a leading company is a constant driver of its strategic decisions. This vision influences the company's focus on market leadership and sustainable growth.

By investing in key areas like digital transformation, store network improvements, and strategic acquisitions, Kesko reinforces its commitment to achieving its long-term vision.

Kesko's values also guide its approach to sustainability and corporate social responsibility. The company integrates ethical considerations into its business practices.

This commitment to sustainability enhances Kesko's brand reputation and contributes to its long-term success.

Leadership plays a pivotal role in reinforcing the Kesko Vision and ensuring that strategic priorities align with the company's overarching goals. President and CEO Jorma Rauhala has emphasized the importance of digitalization and AI in driving sales growth, enhancing customer experience, and improving efficiency.

This strategic focus is directly linked to the Kesko Strategy, demonstrating a clear connection between leadership decisions and the company's core principles. The emphasis on data-driven decision-making and technological advancements underscores Kesko's commitment to innovation and customer-centricity, as highlighted in Target Market of Kesko.

Kesko communicates its Kesko Mission and Kesko Vision through various channels, ensuring transparency and stakeholder engagement. Annual reports, investor presentations, and corporate statements are key platforms for disseminating information about the company's performance and strategic direction.

The publication of a voluntary Data Balance Sheet report further demonstrates Kesko's commitment to transparency and its data-driven strategy. This report provides detailed insights into the company's data assets and how they are utilized, reinforcing its dedication to data-driven decision-making.

Kesko's sustainability efforts provide concrete examples of how the company translates its stated Kesko Core Values into tangible actions. The updated sustainability strategy includes specific emission reduction targets and a commitment to sustainable practices throughout its supply chain.

Kesko's consistent inclusion in the 'Global 100 Most Sustainable Corporations in the World' list validates its commitment to sustainability. In 2024, Kesko achieved a 40% reduction in Scope 1 and 2 emissions compared to its 2019 baseline, showcasing its progress in this area. Furthermore, Kesko has increased the share of sustainable products in its assortment, reflecting its commitment to environmentally friendly practices.

To ensure alignment, Kesko utilizes formal programs and systems that integrate its Kesko Corporate Culture and values into its operations. This includes incorporating sustainability criteria into management remuneration plans, which incentivizes executives to prioritize sustainability goals.

The data platform and DataOps team represent a systemic approach to leveraging data for improved customer experience and efficiency, directly supporting the Kesko Mission and Kesko Vision. The company's investment in these areas underscores its commitment to building a data-driven culture that supports its long-term strategic objectives.