What are Mission Vision & Core Values of Fortum Company?

Fortum's mission is deeply rooted in sustainability and environmental stewardship. This is a core aspect of the Fortum mission, driving the company's actions and investments.

Fortum serves both industrial and residential customers in its operating regions. Their offerings are tailored to meet the diverse energy needs of these customer segments.

Fortum provides power generation from renewable and conventional sources, along with sales and related services. This diversified approach supports its mission.

A key element of the Fortum mission is driving decarbonisation. This is reflected in projects such as the hydrogen pilot plant in Loviisa, Finland.

The unique value proposition of Fortum lies in its commitment to clean energy. This commitment enables the decarbonisation and growth of industries.

Fortum partners with industrial customers through long-term contracts to provide clean energy solutions. These collaborations are vital to achieving its mission.

The vision is distinctly future-oriented, emphasizing the company's role in shaping the future of energy. It underscores Fortum's dedication to innovation and its proactive stance in the face of climate change. This forward-thinking approach is crucial for attracting investors and partners who prioritize sustainability.

The vision explicitly mentions decarbonisation, a key aspect of Fortum sustainability efforts. It also focuses on driving growth, indicating that Fortum aims to balance environmental goals with economic success. This dual focus is a key element of their Fortum strategy.

The emphasis on Nordic industries suggests a strategic intent to leverage the company's strong presence in the region. This focus allows Fortum to concentrate its efforts, build on existing infrastructure, and influence regional energy policies. The Nordic market is a leader in renewable energy adoption.

The vision is both ambitious and attainable, given Fortum's current position. In 2024, 99% of Fortum's power generation was CO2-free, demonstrating a solid foundation for achieving its goals. This balance of ambition and realism is essential for long-term success.

Fortum's vision implicitly highlights its commitment to innovation in renewable energy technologies. This includes investments in solar, wind, and other sustainable energy sources. Continued innovation is crucial for maintaining a competitive edge.

Fortum's ongoing projects and strategic priorities are closely aligned with its vision. This ensures that the company's actions support its long-term goals. This alignment is critical for effective execution and achieving the desired impact. You can learn more about their approach in the Marketing Strategy of Fortum.

The Fortum mission and vision influence day-to-day operations by fostering a culture of continuous improvement and responsible practices. This is further reinforced by the company's core values, which guide employee behavior and decision-making processes.

Fortum's ambitious climate targets and its exploration of future technologies, such as hydrogen and small modular reactors (SMRs), are integral to its long-term planning. These initiatives demonstrate Fortum's commitment to innovation and its vision for a sustainable energy future.

CEO Markus Rauramo's statement, "For Fortum, 2024 was a year dedicated to focusing on our core businesses, optimising our best-in-class operations, divesting non-core operations, and implementing efficiency improvement actions," highlights the direct link between strategic actions and the company's stated focus. This focus is a direct consequence of the Fortum mission and vision.

The divestment of non-core operations, such as the recycling and waste business in 2024, is a clear example of how Fortum prioritizes its core businesses. This strategic move aligns with the company's overall goals of delivering reliable clean energy and driving decarbonisation.

Fortum's commitment to sustainability is deeply embedded in its core values, guiding its actions and decisions. The company's focus on environmental responsibility is evident in its investments in renewable energy and its ambitious emissions reduction targets, demonstrating a proactive approach to climate change.

Fortum's vision for the future of energy significantly impacts its stakeholders, including investors, employees, and the communities it serves. By prioritizing sustainability and clean energy, Fortum aims to create long-term value and contribute to a more sustainable world, as detailed in the Brief History of Fortum.

Leadership plays a pivotal role in reinforcing the company's mission and vision. The CEO's focus on core businesses and efficiency improvements in 2024 aligns with the company's strategic direction, driven by its core principles.

Fortum communicates its mission, vision, and Fortum core values to stakeholders through various channels. This transparency builds trust and ensures alignment across the organization and with external partners.

Fortum's participation in initiatives like the Science Based Targets initiative (SBTi) and the Corporate Sustainability Reporting Directive (CSRD) highlights its formal commitment to aligning practices with its values and targets, emphasizing Fortum sustainability.

Concrete examples demonstrate how Fortum's stated values translate into action. These examples showcase how the company integrates its principles into its daily operations and long-term planning.

• Safety and Wellbeing: Fortum prioritizes employee safety and wellbeing, as highlighted in its sustainability reports.
• Collaborative Approach: The "Win together" value is exemplified through collaborative decarbonization projects with industrial customers.
• Systemic Approach: Sustainability targets are integrated into financial reporting and strategic priorities, ensuring alignment across the organization.